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Was einst vor allem ein Gasthaus mit einigen Gästezimmern war, hat sich über vier Generationen zu einem modernen Vier-Sterne-Hotel entwickelt. Heute führen Alois und Christine Rainer den Familienbetrieb mit rund 30 Mitarbeitenden.",[959],{"start":960,"end":961,"type":962},217,243,"strong",{"type":669,"text":964,"spans":965,"direction":679},"Besonders in den vergangenen 20 Jahren hat sich das Haus stark verändert. Mit der umfassenden Modernisierung, die Anfang 2021 abgeschlossen wurde, kamen unter anderem zeitgemäße Seminarräume und ein Wellnessbereich mit Rooftop-Pool und Panoramablick auf die Tiroler Bergwelt hinzu.",[966,969],{"start":967,"end":968,"type":962},82,93,{"start":970,"end":971,"type":962},94,108,{"type":669,"text":973,"spans":974,"direction":679},"Auch die Gästestruktur unterscheidet das Hotel von vielen klassischen Ferienbetrieben im Zillertal. Neben Urlaubern, die zum Wandern, Radfahren oder Skifahren kommen, begrüßt das Hotel zahlreiche Geschäftsreisende, Außendienstmitarbeiter und Seminargäste. Diese Mischung ermöglicht es, auch in saisonal schwächeren Zeiten eine stabile Nachfrage zu erreichen.",[975],{"start":976,"end":977,"type":962},9,22,{"type":953,"text":979,"spans":980,"direction":679},"Herausforderung",[],{"type":669,"text":982,"spans":983,"direction":679},"Mit dem Ausbau des Hotels wurde auch die Preisgestaltung anspruchsvoller. Unterschiedliche Zimmerkategorien, saisonale Schwankungen sowie Geschäfts- und Urlaubsgäste mit verschiedenen Buchungsgewohnheiten machten es zunehmend schwierig, mit festen saisonalen Preislisten zu arbeiten.",[984,987],{"start":985,"end":986,"type":962},248,258,{"start":988,"end":989,"type":962},259,271,{"type":669,"text":991,"spans":992,"direction":679},"Das Hotel benötigte eine flexiblere Strategie: In nachfrageschwachen Zeiträumen sollten die Zimmer attraktiv und wettbewerbsfähig bleiben, während die hohe Nachfrage in den Ferienzeiten besser genutzt werden sollte.",[993,996],{"start":994,"end":995,"type":962},25,35,{"start":997,"end":998,"type":962},36,45,{"type":669,"text":1000,"spans":1001,"direction":679},"Gleichzeitig durfte die Umstellung keine zusätzliche Belastung für das Team schaffen. Die Mitarbeitenden sollten sich auf die Gäste konzentrieren können, während Preissteuerung und Datenaustausch zuverlässig im Hintergrund funktionieren.",[],{"type":953,"text":1003,"spans":1004,"direction":679},"Lösung",[],{"type":669,"text":1006,"spans":1007,"direction":679},"Im Januar 2023 führte das Gasthof Hotel Post Smartpricing ein. Die Entscheidung fiel nach einer rund einjährigen Evaluierungsphase, in der sich das Team mit verschiedenen Anbietern und Revenue-Management-Lösungen beschäftigt hatte.",[1008],{"start":998,"end":1009,"type":962},57,{"type":669,"text":1011,"spans":1012,"direction":679},"Alois Rainer beschäftigt sich als Unternehmer und Vertreter der Tiroler Tourismuswirtschaft regelmäßig mit neuen Technologien. Dabei prüft er genau, ob diese zum eigenen Betrieb passen.",[],"rich_text$4df27a4e-ec73-4c47-9405-ef39e2f1e87a","rich_text",{"variation":32,"version":68,"items":1016,"primary":1017,"id":1023,"slice_type":1024,"slice_label":5},[],{"title":1018,"description":1019},[],[1020],{"type":669,"text":1021,"spans":1022,"direction":679},"„Ich bin von Haus aus ein sehr innovativer und neugieriger Mensch. Wenn sich im betrieblichen Ablauf etwas optimieren oder verbessern lässt, egal ob in der Küche oder an der Rezeption, dann interessiert mich das. Aber wir sind keine Standard-Ferienhotellerie und keine Standard-Stadthotellerie. Wir sind irgendwo dazwischen. Für mich ist immer wichtig, dass ich vorher verstehe, wie die Programme arbeiten. Erst dann kann ich sagen, ob das für unseren Betrieb passt.“",[],"card_highlight$35689fc0-8d5d-414f-b905-4eb0282d03f6","card_highlight",{"variation":32,"version":68,"items":1026,"primary":1027,"id":1061,"slice_type":1014,"slice_label":5},[],{"text":1028},[1029,1053,1058],{"type":669,"text":1030,"spans":1031,"direction":679},"Smartpricing überzeugte mit einer nachvollziehbaren Preislogik, die unter anderem Auslastung, saisonale Nachfrage, regionale Veranstaltungen und die Marktsituation berücksichtigt. Ausschlaggebend war außerdem die zuverlässige Integration in die bestehende Hotelsoftware Casablanca.",[1032,1035,1038,1041,1044,1047,1050],{"start":1033,"end":1034,"type":962},34,51,{"start":1036,"end":1037,"type":962},52,62,{"start":1039,"end":1040,"type":962},226,237,{"start":1042,"end":1043,"type":962},238,240,{"start":1045,"end":1046,"type":962},241,244,{"start":1048,"end":1049,"type":962},245,255,{"start":1051,"end":1052,"type":962},256,269,{"type":669,"text":1054,"spans":1055,"direction":679},"Von festen Saisonpreisen zu einer nachfrageorientierten Strategie",[1056],{"start":894,"end":1057,"type":962},65,{"type":669,"text":1059,"spans":1060,"direction":679},"Mit Smartpricing kann das Hotel seine Zimmerpreise innerhalb selbst festgelegter Grenzen automatisch an die Nachfrage anpassen. Das gilt auch für Buchungen weit im Voraus: Die Software berechnet Preise für bis zu 500 Tage und ermöglicht es, frühzeitig konkrete Angebote zu erstellen.",[],"rich_text$41046998-b0e3-4c4d-80fc-7d5d303f4344",{"variation":32,"version":68,"items":1063,"primary":1064,"id":1070,"slice_type":1024,"slice_label":5},[],{"title":1065,"description":1066},[],[1067],{"type":669,"text":1068,"spans":1069,"direction":679},"„Wenn ein Gast beim Auschecken sagt, er möchte nächstes Jahr wiederkommen, hatten wir früher oft noch gar keine Preisliste. Dann haben wir den diesjährigen Preis genommen und ein paar Prozent aufgeschlagen. Heute können wir sofort ein Angebot machen.“",[],"card_highlight$2e32a436-b1c1-483b-84c4-b6cd6d1e8611",{"variation":32,"version":68,"items":1072,"primary":1073,"id":1083,"slice_type":1014,"slice_label":5},[],{"text":1074},[1075,1080],{"type":669,"text":1076,"spans":1077,"direction":679},"Schrittweise Vertrauen in die Automatisierung gewinnen",[1078],{"start":894,"end":1079,"type":962},54,{"type":669,"text":1081,"spans":1082,"direction":679},"Für den Start mussten zunächst Zimmerkategorien, bisherige Preise und strategische Vorgaben hinterlegt werden. Die Umstellung wurde im Team anfangs mit einer gewissen Skepsis aufgenommen.",[],"rich_text$e82acd37-2aa5-41e3-8e84-e1ac1374d5d4",{"variation":32,"version":68,"items":1085,"primary":1086,"id":1092,"slice_type":1024,"slice_label":5},[],{"title":1087,"description":1088},[],[1089],{"type":669,"text":1090,"spans":1091,"direction":679},"„Am Anfang waren natürlich alle ein bisschen skeptisch und haben den Prozess kritisch beobachtet. Wir haben dann gesagt: Wir lassen das Programm jetzt einfach einmal arbeiten.“",[],"card_highlight$da09a4d8-08f5-4911-9623-fd59795cde4a",{"variation":32,"version":68,"items":1094,"primary":1095,"id":1100,"slice_type":1014,"slice_label":5},[],{"text":1096},[1097],{"type":669,"text":1098,"spans":1099,"direction":679},"Mit Unterstützung des Smartness-Teams wurden die Einstellungen weiter optimiert. Die Hotelleitung verfolgte die Preisentwicklung zunächst sehr genau, um zu verstehen, wie die Software auf unterschiedliche Buchungssituationen reagiert.",[],"rich_text$014a7955-747e-4192-8ed1-5f951c948447",{"variation":32,"version":68,"items":1102,"primary":1103,"id":1109,"slice_type":1024,"slice_label":5},[],{"title":1104,"description":1105},[],[1106],{"type":669,"text":1107,"spans":1108,"direction":679},"„Bis ich einem System vertraue, dauert es relativ lange. Am Anfang habe ich fast jeden Tag hineingeschaut: Wie entwickeln sich die Preise? Was macht das System? Mittlerweile funktioniert das wirklich gut.“",[],"card_highlight$38a88fe1-bf76-4784-bed1-857453332a94",{"variation":32,"version":68,"items":1111,"primary":1112,"id":1121,"slice_type":1014,"slice_label":5},[],{"text":1113},[1114,1118],{"type":669,"text":1115,"spans":1116,"direction":679},"Automatisierung mit klaren Grenzen",[1117],{"start":894,"end":1033,"type":962},{"type":669,"text":1119,"spans":1120,"direction":679},"Die strategische Kontrolle bleibt beim Hotel. Gerade bei außergewöhnlich hoher Nachfrage kann es vorkommen, dass ein berechneter Preis nicht mehr zum Angebot und zum Qualitätsanspruch des Hauses passt.",[],"rich_text$c84ec89b-c0da-4765-b89e-7b1d53a3a59e",{"variation":32,"version":68,"items":1123,"primary":1124,"id":1130,"slice_type":1024,"slice_label":5},[],{"title":1125,"description":1126},[],[1127],{"type":669,"text":1128,"spans":1129,"direction":679},"„Wenn das Einzelzimmer plötzlich 350 Euro mit Frühstück kostet, muss ich eingreifen. Da sage ich: Das geht nicht.“",[],"card_highlight$3166c680-47ff-47e7-8142-2b55e028d124",{"variation":32,"version":68,"items":1132,"primary":1133,"id":1212,"slice_type":1014,"slice_label":5},[],{"text":1134},[1135,1141,1144,1156,1165,1168,1175,1179,1182,1185,1189,1192,1200,1203,1206,1209],{"type":669,"text":1136,"spans":1137,"direction":679},"Das Ziel ist eine gute Preisdurchsetzung, bei der das Hotel sein Umsatzpotenzial ausschöpft, ohne das Verhältnis zwischen Preis und Leistung aus den Augen zu verlieren.",[1138],{"start":1139,"end":1140,"type":962},23,40,{"type":953,"text":1142,"spans":1143,"direction":679},"Ergebnis",[],{"type":669,"text":1145,"spans":1146,"direction":679},"Bereits im ersten Jahr mit Smartpricing verbesserte das Gasthof Hotel Post seine wirtschaftlichen Kennzahlen deutlich. Im Vergleich zu 2022 stieg der Umsatz 2023 um rund 30 %, der durchschnittliche Zimmerpreis (ADR) um 10 % und die Auslastung um 7 Prozentpunkte.",[1147,1150,1153],{"start":1148,"end":1149,"type":962},170,174,{"start":1151,"end":1152,"type":962},219,224,{"start":1154,"end":1155,"type":962},246,261,{"type":669,"text":1157,"spans":1158,"direction":679},"Auch danach entwickelte sich das Hotel weiter positiv: 2024 wuchs der Umsatz gegenüber dem Vorjahr um weitere 14 %, 2025 um nochmals 21 %.",[1159,1162],{"start":1160,"end":1161,"type":962},110,114,{"start":1163,"end":1164,"type":962},133,137,{"type":669,"text":1166,"spans":1167,"direction":679},"Der durchschnittliche Zimmerpreis blieb nach dem ersten deutlichen Anstieg auf einem höheren Niveau, während die Auslastung weiter zunahm.",[],{"type":669,"text":1169,"spans":1170,"direction":679},"Parallel dazu investierte das Hotel weiter in die Qualität seines Angebots. Die Umsatzsteigerungen lassen sich deshalb nicht ausschließlich auf Smartpricing zurückführen. Die dynamische Preisgestaltung half jedoch dabei, das weiterentwickelte Hotelangebot gezielter zu verkaufen und vorhandene Nachfrage besser auszuschöpfen.",[1171,1172],{"start":673,"end":995,"type":962},{"start":1173,"end":1174,"type":962},294,324,{"type":1176,"text":1177,"spans":1178,"direction":679},"heading3","Mehr aus unterschiedlichen Gästegruppen herausholen",[],{"type":669,"text":1180,"spans":1181,"direction":679},"Ein besonderer Vorteil der dynamischen Preisstrategie liegt für das Gasthof Hotel Post darin, dass das Haus seine unterschiedlichen Nachfragephasen besser nutzen kann.",[],{"type":669,"text":1183,"spans":1184,"direction":679},"Geschäftsreisende und Seminargäste sorgen auch außerhalb der klassischen Ferienzeiten für Buchungen. In den nachfragestarken Sommer- und Wintermonaten kann das Hotel dagegen höhere Preise erzielen.",[],{"type":669,"text":1186,"spans":1187,"direction":679},"Das verbessert nicht nur den Umsatz, sondern auch den Ertrag pro verkauftem Zimmer. Bereits im ersten Jahr bemerkte das Hotel einen deutlichen Unterschied: Nach Einschätzung der Hotelleitung ließ sich bei vergleichbaren Nächtigungszahlen mindestens 10 % mehr über die Zimmerpreise erzielen.",[1188],{"start":1079,"end":967,"type":962},{"type":1176,"text":1190,"spans":1191,"direction":679},"Mehr Zeit für die Gäste",[],{"type":669,"text":1193,"spans":1194,"direction":679},"Auch die tägliche Arbeit ist einfacher geworden. Statt Saisonpreise manuell zu kalkulieren oder zukünftige Angebote zu schätzen, kann die Rezeption jederzeit auf aktuelle Preise im Hotelprogramm zugreifen.",[1195,1197],{"start":1196,"end":1148,"type":962},162,{"start":1198,"end":1199,"type":962},171,177,{"type":669,"text":1201,"spans":1202,"direction":679},"So bleibt mehr Zeit für die persönliche Betreuung der Gäste, während die Hotelleitung die Preisstrategie im Blick behält, ohne sich ständig um einzelne Anpassungen kümmern zu müssen.",[],{"type":1176,"text":1204,"spans":1205,"direction":679},"Bessere Preise ermöglichen weitere Investitionen",[],{"type":669,"text":1207,"spans":1208,"direction":679},"Die wirtschaftliche Entwicklung ist für die Familie Rainer kein Selbstzweck. Das Hotel verfolgt seit Jahren das Ziel, sein Angebot kontinuierlich aufzuwerten, von der Kulinarik über die Zimmer bis hin zum Wellnessbereich.",[],{"type":669,"text":1210,"spans":1211,"direction":679},"Dabei ergänzen sich wirtschaftlicher Erfolg und persönliche Gastfreundschaft: Smartpricing unterstützt die Preisstrategie des Betriebs, während die Familie und ihr Team dafür sorgen, dass die Gäste auch den entsprechenden Gegenwert erleben.",[],"rich_text$7c48109c-e68e-43c4-8f97-4dbfea328ef9",{"variation":32,"version":68,"items":1214,"primary":1215,"id":1221,"slice_type":1024,"slice_label":5},[],{"title":1216,"description":1217},[],[1218],{"type":669,"text":1219,"spans":1220,"direction":679},"„Wichtig ist mir, dass die Preise den Betrieb und seine Qualität widerspiegeln. Wenn wir gute Preise erzielen, bleibt mehr übrig. Und das können wir wieder in die Qualität investieren.“",[],"card_highlight$de065bfd-c4ef-4650-a1cf-97e6fdd1e928","Smartness Bewertungen: Gasthof Hotel Post (Strass im Zillertal) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Gasthof Hotel Post (Strass im Zillertal) mit Smartness gemacht hat.",{"dimensions":1225,"alt":881,"copyright":5,"url":1228,"id":892,"edit":1229},{"width":1226,"height":1227},2400,1260,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FT5sxzVd3O1pVet0-_GasthofHotelPost.jpg?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":894,"y":1230,"zoom":895,"background":896},73,[1232],{"variation":32,"version":68,"items":1233,"primary":1234,"id":1246,"slice_type":1247,"slice_label":5},[],{"icon":5,"title":1235,"description":1239,"link":1243},[1236],{"type":669,"text":1237,"spans":1238,"direction":679},"Starten Sie mit einer Demo",[],[1240],{"type":669,"text":1241,"spans":1242,"direction":679},"Erfahren Sie, wie Sie mit Smartness das volle Potenzial Ihrer Unterkunft ausschöpfen können. Kostenlos und unverbindlich.",[],{"id":645,"type":57,"tags":1244,"lang":14,"slug":647,"first_publication_date":648,"last_publication_date":649,"uid":650,"url":651,"link_type":24,"key":1245,"isBroken":34,"text":653},[],"b9fb66eb-a03b-4f0c-abb0-36f6b1785d88","side_cta$434ec58f-31fb-4ac9-b233-fa26981c8c1b","side_cta",[],{"page":895,"results_per_page":1250,"results_size":1250,"total_results_size":1251,"total_pages":1252,"next_page":1253,"prev_page":5,"results":1254,"version":1675,"license":1676},2,117,59,"https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=atxZPREAACsA-xMX&q=%5B%5Bnot%28my.case_study.uid%2C+%22gasthof-hotel-post%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22case_study%22%29%5D%5D&page=2&pageSize=2&lang=de",[1255,1434],{"id":1256,"uid":1257,"url":1258,"type":866,"href":1259,"tags":1260,"first_publication_date":1261,"last_publication_date":600,"slugs":1262,"linked_documents":1263,"lang":14,"alternate_languages":1264,"data":1269},"Z-KbwxAAACMAdw_q","apartments-ciastel","\u002Fde\u002Fcase-studies\u002Fapartments-ciastel","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=atxZPREAACsA-xMX&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z-KbwxAAACMAdw_q%22%29+%5D%5D",[],"2025-03-25T12:06:50+0000",[1257],[],[1265,1267],{"id":1266,"type":866,"lang":21,"uid":1257},"Z-KcTxAAACQAdxC3",{"id":1268,"type":866,"lang":18,"uid":1257},"Z-KbQhAAACQAdw8g",{"title":1270,"description":1274,"image":1278,"category_use_case":1285,"category_property_type":1288,"category_location":1296,"location":1305,"rooms_number":1309,"kpis":1313,"slices":1315,"meta_title":1413,"meta_description":1414,"meta_image":1415,"slices2":1421,"slices3":1433},[1271],{"type":880,"text":1272,"spans":1273,"direction":679},"Apartments Ciastel",[],[1275],{"type":669,"text":1276,"spans":1277,"direction":679},"Manchmal hätte ich mich gar nicht getraut, solche Preise anzusetzen – aber die Buchungen kamen trotzdem.",[],{"dimensions":1279,"alt":1272,"copyright":5,"url":1282,"id":1283,"edit":1284},{"width":1280,"height":1281},1280,853,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FZ-KbaHdAxsiBv3le_apartmentsciastel.jpg?auto=format,compress","Z-KbaHdAxsiBv3le",{"x":894,"y":894,"zoom":895,"background":896},{"id":898,"type":899,"tags":1286,"lang":14,"slug":901,"first_publication_date":902,"last_publication_date":903,"uid":904,"data":1287,"link_type":24,"key":907,"isBroken":34},[],{"label":906},{"id":1289,"type":910,"tags":1290,"lang":14,"slug":1291,"first_publication_date":1292,"last_publication_date":1293,"uid":1294,"data":1295,"link_type":24,"key":917,"isBroken":34},"Z8XGfBAAAB8AJ9cm",[],"bb-und-pensionen","2025-03-03T15:10:54+0000","2025-03-19T07:30:45+0000","bb",{"label":295},{"id":1297,"type":920,"tags":1298,"lang":14,"slug":1299,"first_publication_date":1300,"last_publication_date":1301,"uid":1302,"data":1303,"link_type":24,"key":928,"isBroken":34},"Z8XF-RAAACAAJ9Y-",[],"italien","2025-03-03T15:08:43+0000","2025-03-19T07:35:48+0000","italia",{"label":1304},"Italien",[1306],{"type":669,"text":1307,"spans":1308,"direction":679},"St. Vigil in Enneberg",[],[1310],{"type":669,"text":1311,"spans":1312,"direction":679},"8",[],[1314],{"value":5,"label":5},[1316],{"variation":32,"version":68,"items":1317,"primary":1318,"id":1013,"slice_type":1014,"slice_label":5},[],{"text":1319},[1320,1323,1326,1329,1332,1335,1338,1341,1344,1346,1349,1352,1355,1358,1360,1363,1366,1368,1371,1374,1377,1380,1382,1385,1388,1391,1393,1396,1399,1402,1404,1407,1410],{"type":953,"text":1321,"spans":1322,"direction":679},"Erzählen Sie uns von Ihrem Betrieb.",[],{"type":669,"text":1324,"spans":1325,"direction":679},"Wir sind ein kleines Familienunternehmen mit acht Einheiten und haben 2015 eröffnet. Unser Haus, das Ciastel, ist ein umgebauter Adelsitz aus dem 14. Jahrhundert. ",[],{"type":669,"text":1327,"spans":1328,"direction":679},"Zusätzlich betreiben wir ein Restaurant, das ich zusammen mit meiner Mutter führe – sie ist die Chefköchin. Unser Konzept verbindet den Hof, von dem ein Großteil der Produkte stammt, mit dem Restaurant, um unseren Gästen lokale und nachhaltige Küche zu bieten.​",[],{"type":669,"text":1330,"spans":1331,"direction":679},"Unsere Zielgruppe hat sich seit Covid verjüngt; wir begrüßen immer mehr Paare aus aller Welt. Für unsere Gäste ist Schnelligkeit entscheidend – direkte Buchbarkeit und schnelle Antworten sind heute das Wichtigste.​",[],{"type":669,"text":1333,"spans":1334,"direction":679},"",[],{"type":953,"text":1336,"spans":1337,"direction":679},"Woher kommen die meisten Buchungen?",[],{"type":669,"text":1339,"spans":1340,"direction":679},"Das variiert je nach Zeitraum. Bei langfristigen Buchungen haben wir viele Direktbuchungen, da die Gäste sich oft die Zeit nehmen, verschiedene Portale zu vergleichen und letztlich direkt bei uns buchen. Booking.com macht etwa 30 bis 40 Prozent unserer Buchungen aus, besonders bei Last-Minute-Buchungen ist Booking sehr stark.​",[],{"type":669,"text":1342,"spans":1343,"direction":679},"Unsere Saison läuft von Anfang Dezember bis Ostern und dann wieder vom 25. Mai bis Mitte Oktober.​",[],{"type":669,"text":1333,"spans":1345,"direction":679},[],{"type":953,"text":1347,"spans":1348,"direction":679},"Seit wann nutzen Sie Smartpricing und wie sind Sie darauf aufmerksam geworden?",[],{"type":669,"text":1350,"spans":1351,"direction":679},"Wir haben Smartpricing im Juni 2023 eingeführt. Ich glaube, wir sind auf einer Messe darauf aufmerksam geworden. Für uns war es wichtig, den Aufwand klein zu halten, da wir noch den Hof und das Restaurant haben. ",[],{"type":669,"text":1353,"spans":1354,"direction":679},"Ich habe gemerkt, wie oft es passiert, dass ich abends im Restaurant tätig bin, eine Buchung reinkommt, der Preis gepasst hat, aber am gleichen Abend noch zwei weitere Buchungen kommen. Dann habe ich gemerkt, dass wir zu günstig waren. ",[],{"type":669,"text":1356,"spans":1357,"direction":679},"Also habe ich mich umgesehen und Smartpricing hat mich überzeugt: Ich habe gesehen, dass sich die Kosten ziemlich schnell amortisieren und die Unterstützung vom Support immer da ist, falls man sie braucht.​",[],{"type":669,"text":1333,"spans":1359,"direction":679},[],{"type":953,"text":1361,"spans":1362,"direction":679},"Wie haben Sie die Preisgestaltung vor Smartpricing geregelt?",[],{"type":669,"text":1364,"spans":1365,"direction":679},"Wir haben mit Saisonpreisen gearbeitet, oft basierend auf Erfahrungswerten und dem, was andere machen. Das hat viel Zeit in Anspruch genommen, da man die Preise der Konkurrenten anschauen musste. Vieles wurde auch nach Gefühl gemacht.​",[],{"type":669,"text":1333,"spans":1367,"direction":679},[],{"type":953,"text":1369,"spans":1370,"direction":679},"Welche Ergebnisse haben Sie mit Smartpricing erzielt?",[],{"type":669,"text":1372,"spans":1373,"direction":679},"Im ersten Sommer mit Smartpricing, also 2023, haben wir eine Umsatzsteigerung von 12 Prozent erzielt, obwohl wir fast einen Monat weniger geöffnet hatten als im Vorjahr. ",[],{"type":669,"text":1375,"spans":1376,"direction":679},"Besonders bei Last-Minute-Buchungen haben wir gemerkt, dass die Software deutlich höhere Preise durchsetzen konnte, als wir das manuell gemacht hätten. ",[],{"type":669,"text":1378,"spans":1379,"direction":679},"Manchmal kamen Preise zustande, bei denen ich vorher gedacht hätte: \"Das traut man sich gar nicht.\" Aber die Gäste haben trotzdem gebucht, auch Stammgäste.​",[],{"type":669,"text":1333,"spans":1381,"direction":679},[],{"type":953,"text":1383,"spans":1384,"direction":679},"Wie gehen Stammgäste mit den dynamischen Preisen um?",[],{"type":669,"text":1386,"spans":1387,"direction":679},"Das war am Anfang eine Frage, die ich mir gestellt habe. Aber bei uns ist es so: Viele Stammgäste buchen schon bei der Abreise fürs nächste Jahr, zu dem Zeitpunkt kriegen sie einen sehr guten Preis.",[],{"type":669,"text":1389,"spans":1390,"direction":679},"Und wenn sich jemand direkt meldet und fragt: \"Kannst du mir den Preis vom letzten Jahr machen?\" Dann kann ich ihnen entgegenkommen, weil sie sehen können, der öffentliche Preis wäre eigentlich schon höher. So fühlen sie sich wertgeschätzt und wir haben trotzdem eine kontinuierliche Steigerung.​",[],{"type":669,"text":1333,"spans":1392,"direction":679},[],{"type":953,"text":1394,"spans":1395,"direction":679},"Haben Sie durch Smartpricing Zeit gespart?",[],{"type":669,"text":1397,"spans":1398,"direction":679},"Ja, absolut. Natürlich sollte man die Preise regelmäßig kontrollieren, aber ich brauche viel weniger Zeit dafür. Gerade weil wir viele Tätigkeiten parallel haben, ist das enorm hilfreich. ",[],{"type":669,"text":1400,"spans":1401,"direction":679},"Früher war es so: Wir haben uns stark auf die Wintersaison konzentriert und den Sommer ein bisschen vernachlässigt. Jetzt laufen die Preise das ganze Jahr automatisch, und wir sehen sofort, wenn der Markt sich verändert.​",[],{"type":669,"text":1333,"spans":1403,"direction":679},[],{"type":953,"text":1405,"spans":1406,"direction":679},"Was gefällt Ihnen am besten an Smartpricing?",[],{"type":669,"text":1408,"spans":1409,"direction":679},"Eindeutig die Flexibilität und die Zeitersparnis. Ich sehe sofort, wenn mehrere Buchungen reinkommen, dass die Preise entsprechend reagieren. Vor allem in Phasen, in denen viele Buchungen auf einmal kommen – wie bei uns im Herbst oder sobald Schnee fällt – hilft uns das extrem. ",[],{"type":669,"text":1411,"spans":1412,"direction":679},"Außerdem finde ich gut, dass Smartpricing auch für kleinere Betriebe erschwinglich ist und genauso gut funktioniert. Wir haben uns damals gefragt: Brauchen wir das überhaupt bei acht Einheiten? Heute würde ich sagen: Auf jeden Fall.​",[],"Smartness Bewertungen: Apartments Ciastel (St. Vigil in Enneberg, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Apartments Ciastel (St. Vigil in Enneberg, Italien) mit Smartness gemacht hat.",{"dimensions":1416,"alt":1417,"copyright":5,"url":1418,"id":1283,"edit":1419},{"width":1226,"height":1227},"Apartments Ciastel (St. Vigil in Enneberg, Italien)","https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FZ-KbaHdAxsiBv3le_apartmentsciastel.jpg?auto=format,compress&rect=0,91,1280,672&w=2400&h=1260",{"x":894,"y":1420,"zoom":895,"background":896},91,[1422],{"variation":32,"version":68,"items":1423,"primary":1424,"id":1246,"slice_type":1247,"slice_label":5},[],{"icon":5,"title":1425,"description":1428,"link":1431},[1426],{"type":669,"text":1237,"spans":1427,"direction":679},[],[1429],{"type":669,"text":1241,"spans":1430,"direction":679},[],{"id":645,"type":57,"tags":1432,"lang":14,"slug":647,"first_publication_date":648,"last_publication_date":649,"uid":650,"url":651,"link_type":24,"key":1245,"isBroken":34,"text":653},[],[],{"id":1435,"uid":1436,"url":1437,"type":866,"href":1438,"tags":1439,"first_publication_date":1440,"last_publication_date":93,"slugs":1441,"linked_documents":1442,"lang":14,"alternate_languages":1443,"data":1448},"aVJKuhIAACQA0SZC","resort-locanda-san-verolo","\u002Fde\u002Fcase-studies\u002Fresort-locanda-san-verolo","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=atxZPREAACsA-xMX&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aVJKuhIAACQA0SZC%22%29+%5D%5D",[],"2025-12-29T17:00:25+0000",[1436],[],[1444,1446],{"id":1445,"type":866,"lang":18,"uid":1436},"aVJHqRIAAChr0R_p",{"id":1447,"type":866,"lang":21,"uid":1436},"aUpc6BIAACQAxS6Q",{"title":1449,"description":1453,"image":1457,"category_use_case":1464,"category_property_type":1472,"category_location":1476,"location":1480,"rooms_number":1484,"kpis":1488,"slices":1500,"meta_title":1652,"meta_description":1653,"meta_image":1654,"slices2":1660,"slices3":1674},[1450],{"type":880,"text":1451,"spans":1452,"direction":679},"Resort Locanda San Verolo",[],[1454],{"type":669,"text":1455,"spans":1456,"direction":679},"Smartconnect erinnert uns an Anlässe für den Newsletter und liefert gleich einen Vorschlag. So müssen wir nicht mehr lange überlegen, was wir wann schreiben.",[],{"dimensions":1458,"alt":1451,"copyright":5,"url":1461,"id":1462,"edit":1463},{"width":1459,"height":1460},1692,1152,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaUpdXXNYClf9omeE_LocandaSanVerolo.jpg?auto=format,compress","aUpdXXNYClf9omeE",{"x":894,"y":894,"zoom":895,"background":896},{"id":1465,"type":899,"tags":1466,"lang":14,"slug":1467,"first_publication_date":1468,"last_publication_date":1468,"uid":1467,"data":1469,"link_type":24,"key":1471,"isBroken":34},"aC1zlhMAACIAbL0Y",[],"disintermediation","2025-05-21T06:38:59+0000",{"label":1470},"Disintermediation","c53fecc1-e60a-4f39-86f4-ca4b7a8928b0",{"id":909,"type":910,"tags":1473,"lang":14,"slug":912,"first_publication_date":913,"last_publication_date":914,"uid":915,"data":1474,"link_type":24,"key":1475,"isBroken":34},[],{"label":308},"7de61120-0812-4afa-aeef-ef2548a8deaa",{"id":1297,"type":920,"tags":1477,"lang":14,"slug":1299,"first_publication_date":1300,"last_publication_date":1301,"uid":1302,"data":1478,"link_type":24,"key":1479,"isBroken":34},[],{"label":1304},"161f461f-8fc2-49f8-9cd3-fe7a36e94568",[1481],{"type":669,"text":1482,"spans":1483,"direction":679},"Costermano sul Garda, Italien",[],[1485],{"type":669,"text":1486,"spans":1487,"direction":679},"13",[],[1489,1492,1495,1497],{"value":1490,"label":1491},"45%","Öffnungsrate",{"value":1493,"label":1494},"8-11%","Klickrate",{"value":1496,"label":940},"€ 24.490",{"value":1498,"label":1499},"15-facher","ROI",[1501,1531,1540,1553,1565,1573,1582,1643],{"variation":32,"version":68,"items":1502,"primary":1503,"id":1530,"slice_type":1014,"slice_label":5},[],{"text":1504},[1505,1507,1510,1513,1515,1521,1524,1527],{"type":953,"text":954,"spans":1506,"direction":679},[],{"type":669,"text":1508,"spans":1509,"direction":679},"Resort Locanda San Verolo ist ein Boutique-Hotel in den grünen Hügeln oberhalb des Gardasees, nur wenige Minuten vom Ufer entfernt. Das Haus befindet sich in einem historischen Steingebäude aus dem 18. Jahrhundert und umfasst heute 13 Suiten.",[],{"type":669,"text":1511,"spans":1512,"direction":679},"Ein hauseigenes Restaurant, ein weitläufiger Garten und zwei Pools runden das Angebot ab – ideal für eine gehobene Zielgruppe, die Ruhe, Natur und hochwertige Erlebnisse sucht.\nDie Saison läuft von März bis November, mit einer überwiegend deutschsprachigen Gästestruktur. In den letzten Jahren verzeichnete das Team auch mehr italienische und internationale Buchungen.",[],{"type":953,"text":979,"spans":1514,"direction":679},[],{"type":669,"text":1516,"spans":1517,"direction":679},"Als das aktuelle Team vor etwa vier Jahren die Leitung übernahm, kam rund 80 % der Buchungen über OTAs, vor allem Booking.com.",[1518],{"start":1519,"end":1520,"type":962},74,102,{"type":669,"text":1522,"spans":1523,"direction":679},"Das Ziel war klar: Gäste langfristig binden und den Direktbuchungsanteil systematisch erhöhen.",[],{"type":669,"text":1525,"spans":1526,"direction":679},"Zuvor nutzte das Team ein Newsletter-Tool, das mit dem WLAN des Hauses verbunden war und beim Login E-Mail-Adressen sammelte.",[],{"type":669,"text":1528,"spans":1529,"direction":679},"Zwar gab es erste Erfolge, doch die Erstellung der Newsletter war aufwendig, vor allem in stressigen Phasen.\nFür jede Sprache musste ein eigenes Template erstellt werden, Rabattcodes konnten im Buchungssystem nicht direkt eingelöst werden und die Themenplanung lag komplett beim Team.",[],"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":68,"items":1532,"primary":1533,"id":1539,"slice_type":1024,"slice_label":5},[],{"title":1534,"description":1535},[],[1536],{"type":669,"text":1537,"spans":1538,"direction":679},"„Das Tool war eigentlich ganz intuitiv, aber allein für die Übersetzungen haben wir mindestens eine Stunde gebraucht. Und oft fehlte uns die Zeit, um überhaupt einen passenden Newsletter zu schreiben. Am Ende haben wir es nur noch für Weihnachtsgrüße genutzt.“",[],"card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac",{"variation":32,"version":68,"items":1541,"primary":1542,"id":1552,"slice_type":1014,"slice_label":5},[],{"text":1543},[1544,1546,1549],{"type":953,"text":1003,"spans":1545,"direction":679},[],{"type":669,"text":1547,"spans":1548,"direction":679},"Die Entscheidung für Smartconnect fiel nicht nur wegen der einfachen Bedienung, sondern vor allem wegen der konkreten Unterstützung im Alltag.",[],{"type":669,"text":1550,"spans":1551,"direction":679},"Die Plattform schlägt über das Jahr hinweg fertige Newsletter-Themen vor – inklusive Textvorschlägen und Versandanlässen. Damit wurde die Planung und Umsetzung deutlich effizienter.",[],"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":68,"items":1554,"primary":1555,"id":1564,"slice_type":1024,"slice_label":5},[],{"title":1556,"description":1557},[],[1558],{"type":669,"text":1559,"spans":1560,"direction":679},"„Seit wir Smartconnect nutzen, versenden wir viel öfter Newsletter. Jeder einzelne dauert mindestens 30 Minuten weniger in der Erstellung und oft liefert uns das Tool schon einen kompletten Aufhänger mit. Wir müssen nicht mehr lange überlegen, was wir wann schreiben. Und trotzdem können wir alles frei anpassen.“",[1561],{"start":894,"end":1562,"type":1563},313,"em","card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1",{"variation":32,"version":68,"items":1566,"primary":1567,"id":1572,"slice_type":1014,"slice_label":5},[],{"text":1568},[1569],{"type":669,"text":1570,"spans":1571,"direction":679},"Ein weiterer Vorteil: Smartconnect übersetzt Newsletter automatisch ins Englische und Deutsche. Die Integration mit der Buchungsstrecke erlaubt es Gästen, Rabattcodes direkt einzulösen, ohne Umwege über E-Mail-Anfragen.",[],"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":68,"items":1574,"primary":1575,"id":1581,"slice_type":1024,"slice_label":5},[],{"title":1576,"description":1577},[],[1578],{"type":669,"text":1579,"spans":1580,"direction":679},"„Auch der Onboarding-Prozess war super: Wir haben bei null angefangen und wurden Schritt für Schritt begleitet – vom Setup bis zur ersten Kampagne.“",[],"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973",{"variation":32,"version":68,"items":1583,"primary":1584,"id":1642,"slice_type":1014,"slice_label":5},[],{"text":1585},[1586,1588,1591,1594,1604,1607,1610,1616,1621,1624,1632,1635],{"type":953,"text":1142,"spans":1587,"direction":679},[],{"type":669,"text":1589,"spans":1590,"direction":679},"Nach einem Jahr mit Smartconnect ist E-Mail-Marketing für das Resort zu einem messbaren Kanal für Direktbuchungen geworden.",[],{"type":1176,"text":1592,"spans":1593,"direction":679},"24.490 € Umsatz aus 9 Newslettern",[],{"type":669,"text":1595,"spans":1596,"direction":679},"Mit nur 9 versendeten Newslettern erzielte das Team 22 Direktbuchungen und 24.490,29 € Umsatz bei einem durchschnittlichen Buchungswert von rund 1.113 €. Das passt ideal zur Boutique-Positionierung des Hauses und zu den gezielt konzipierten Kampagnen.",[1597,1599,1601],{"start":1036,"end":1598,"type":962},70,{"start":1600,"end":968,"type":962},75,{"start":1602,"end":1603,"type":962},145,152,{"type":1176,"text":1605,"spans":1606,"direction":679},"45 % Öffnungsrate: hervorragende Performance",[],{"type":669,"text":1608,"spans":1609,"direction":679},"Die durchschnittliche Öffnungsrate lag bei 45 % – deutlich über dem Branchendurchschnitt im Gastgewerbe (25–30 %). Das spricht für relevante Inhalte, einen gepflegten Verteiler und eine gezielte Ansprache.",[],{"type":669,"text":1611,"spans":1612,"direction":679},"Mit einer Klickrate zwischen 8 % und 11 % sowie einer geschätzten Click-to-Open-Rate zwischen 18 % und 24 % zeigen die Newsletter nicht nur Reichweite, sondern führen auch zu konkreten Handlungen. Die Call-to-Actions sind klar formuliert, die Angebote werden als nützlich wahrgenommen.",[1613],{"start":1614,"end":1615,"type":962},10,42,{"type":669,"text":1617,"spans":1618,"direction":679},"Eine Zustellrate von 95 % bestätigt eine saubere Datenbasis und korrekt eingeholte Einwilligungen. Auch die durchschnittliche Abmelderate (2–3 % pro Versand) liegt im oder unter dem Branchendurchschnitt, bei zielgerichteten Kampagnen sogar deutlich darunter.",[1619],{"start":1620,"end":994,"type":962},5,{"type":1176,"text":1622,"spans":1623,"direction":679},"Anstieg der Direktbuchungen: von 20 % auf 40 %",[],{"type":669,"text":1625,"spans":1626,"direction":679},"Dank gezielterer und relevanter Kommunikation mit den eigenen Kontakten konnte das Resort Locanda San Verolo die Herkunft der Buchungen deutlich ausgewogener gestalten. Der Anteil der Direktbuchungen stieg im Laufe der Zeit von 20 % auf 40 %, was die Abhängigkeit von großen Portalen reduzierte und die Bindung zu den Gästen stärkte.",[1627,1630],{"start":1628,"end":1629,"type":962},169,172,{"start":1631,"end":1045,"type":962},173,{"type":1176,"text":1633,"spans":1634,"direction":679},"ROI: 15 € Umsatz für jeden investierten Euro",[],{"type":669,"text":1636,"spans":1637,"direction":679},"Aus wirtschaftlicher Sicht brachte jeder investierte Euro mit Smartconnect rund 15 € zurück. Ein klares Zeichen dafür, dass auch ein moderater Versandrhythmus – etwa ein Newsletter alle 1,3 Monate – beachtliche Resultate liefern kann, wenn er durch Automatisierung, smarte Vorschläge und die direkte Integration mit dem Buchungssystem unterstützt wird.",[1638,1639],{"start":995,"end":1420,"type":962},{"start":1640,"end":1641,"type":962},124,198,"rich_text$d9bb7096-9051-497a-af13-7588cddd4c85",{"variation":32,"version":68,"items":1644,"primary":1645,"id":1651,"slice_type":1024,"slice_label":5},[],{"title":1646,"description":1647},[],[1648],{"type":669,"text":1649,"spans":1650,"direction":679},"„Wir empfehlen Smartconnect. Sobald man die Ergebnisse sieht, versteht man erst, welches Potenzial E-Mail-Marketing wirklich hat.“",[],"card_highlight$fa181858-2727-46ae-853a-985836978b8c","Smartness Bewertungen: Resort Locanda San Verolo (Costermano, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Resort Locanda San Verolo (Costermano, Italien) mit Smartness gemacht hat.",{"dimensions":1655,"alt":1656,"copyright":5,"url":1657,"id":1462,"edit":1658},{"width":1226,"height":1227}," Resort Locanda San Verolo","https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaUpdXXNYClf9omeE_LocandaSanVerolo.jpg?auto=format,compress&rect=0,132,1692,888&w=2400&h=1260",{"x":894,"y":1659,"zoom":895,"background":896},132,[1661],{"variation":32,"version":68,"items":1662,"primary":1663,"id":1673,"slice_type":1247,"slice_label":5},[],{"icon":5,"title":1664,"description":1667,"link":1670},[1665],{"type":669,"text":1237,"spans":1666,"direction":679},[],[1668],{"type":669,"text":1241,"spans":1669,"direction":679},[],{"id":645,"type":57,"tags":1671,"lang":14,"slug":647,"first_publication_date":648,"last_publication_date":649,"uid":650,"url":651,"link_type":24,"key":1672,"isBroken":34,"text":653},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524",[],"5621b3e","All Rights Reserved",1792825847012]