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Zusammen mit der strategischen Unterstützung von Smartness hilft die Software dem Hotel, strukturierter zu arbeiten: Vertriebskanäle im Blick behalten, die Marktentwicklung verfolgen und Verkaufsentscheidungen bewusster treffen.",[1098],{"start":1099,"end":1100,"type":957},214,325,{"type":663,"text":1102,"spans":1103,"direction":673},"Gerade für ein Boutique-Hotel mit 14 Zimmern ist dieses Gleichgewicht wichtig. Jede Buchung zählt, und die Verwaltung muss einfach, präzise und tragbar bleiben.",[],"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":68,"items":1106,"primary":1107,"id":1115,"slice_type":985,"slice_label":5},[],{"title":1108,"description":1109},[],[1110],{"type":663,"text":1111,"spans":1112,"direction":673},"„Unsere Erfahrung ist extrem positiv. Wir arbeiten schon sehr lange mit Smartness zusammen und hatten nie das Bedürfnis, uns nach einer anderen Lösung umzusehen. Nach all diesen Jahren ist Smartness für uns wirklich wie ein Teil der Familie.“",[1113],{"start":876,"end":1114,"type":878},242,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1","Smartness Bewertungen: Aras Hotel Boutique (Villasimius, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Aras Hotel Boutique (Villasimius, Italien) mit Smartness gemacht hat.",{"dimensions":1119,"alt":869,"copyright":5,"url":1122,"id":884,"edit":1123},{"width":1120,"height":1121},2400,1260,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FnYDk_s4VQgxQkqP5_Arashotelboutique.jpg?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":876,"y":1124,"zoom":886,"background":887},73,[1126],{"variation":32,"version":68,"items":1127,"primary":1128,"id":1140,"slice_type":1141,"slice_label":5},[],{"icon":5,"title":1129,"description":1133,"link":1137},[1130],{"type":663,"text":1131,"spans":1132,"direction":673},"Starten Sie mit einer Demo",[],[1134],{"type":663,"text":1135,"spans":1136,"direction":673},"Erfahren Sie, wie Sie mit Smartness das volle Potenzial Ihrer Unterkunft ausschöpfen können. Kostenlos und unverbindlich.",[],{"id":639,"type":57,"tags":1138,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":24,"key":1139,"isBroken":34,"text":647},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524","side_cta",[],{"page":886,"results_per_page":1144,"results_size":1144,"total_results_size":1085,"total_pages":1145,"next_page":1146,"prev_page":5,"results":1147,"version":1871,"license":1872},2,60,"https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5Bnot%28my.case_study.uid%2C+%22aras-hotel-boutique%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22case_study%22%29%5D%5D&page=2&pageSize=2&lang=de",[1148,1564],{"id":1149,"uid":1150,"url":1151,"type":854,"href":1152,"tags":1153,"first_publication_date":1154,"last_publication_date":1155,"slugs":1156,"linked_documents":1157,"lang":14,"alternate_languages":1158,"data":1163},"aXyFPhAAACEA7R8q","lesdomus","\u002Fde\u002Fcase-studies\u002Flesdomus","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aXyFPhAAACEA7R8q%22%29+%5D%5D",[],"2026-01-30T15:01:09+0000","2026-07-06T16:00:09+0000",[1150],[],[1159,1161],{"id":1160,"type":854,"lang":18,"uid":1150},"aXyIdxAAACMA7SYL",{"id":1162,"type":854,"lang":21,"uid":1150},"aXosWBAAACMAVQvk",{"title":1164,"description":1168,"image":1172,"category_use_case":1179,"category_property_type":1182,"category_location":1191,"location":1194,"rooms_number":1198,"kpis":1202,"slices":1211,"meta_title":1544,"meta_description":1545,"meta_image":1546,"slices2":1551,"slices3":1563},[1165],{"type":868,"text":1166,"spans":1167,"direction":673},"Lesdomus",[],[1169],{"type":663,"text":1170,"spans":1171,"direction":673},"Mit Smartpms haben wir einen Ablauf geschaffen, der von selbst funktioniert und unsere Arbeitslast um 70 % gesenkt. Ohne Smartpms müsste ich zwei bis drei Leute mehr einstellen.",[],{"dimensions":1173,"alt":1166,"copyright":5,"url":1176,"id":1177,"edit":1178},{"width":1174,"height":1175},1920,1280,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaXoshQIvOtkhCCjQ_lesdomus1.jpg?auto=format,compress","aXoshQIvOtkhCCjQ",{"x":876,"y":876,"zoom":886,"background":887},{"id":889,"type":890,"tags":1180,"lang":14,"slug":892,"first_publication_date":893,"last_publication_date":893,"uid":892,"data":1181,"link_type":24,"key":896,"isBroken":34},[],{"label":895},{"id":1183,"type":899,"tags":1184,"lang":14,"slug":1185,"first_publication_date":1186,"last_publication_date":1187,"uid":1188,"data":1189,"link_type":24,"key":906,"isBroken":34},"Z8XGphAAACAAJ9dx",[],"wohnungen-ferienhauser-und-gastehauser","2025-03-03T15:11:36+0000","2025-03-19T07:30:15+0000","appartamenti-case-vacanze-e-guest-house",{"label":1190},"Wohnungen, Ferienhäuser und Gästehäuser",{"id":908,"type":909,"tags":1192,"lang":14,"slug":911,"first_publication_date":912,"last_publication_date":913,"uid":914,"data":1193,"link_type":24,"key":917,"isBroken":34},[],{"label":916},[1195],{"type":663,"text":1196,"spans":1197,"direction":673},"Bologna, Italien",[],[1199],{"type":663,"text":1200,"spans":1201,"direction":673},"30",[],[1203,1205,1208],{"value":1204,"label":929},"+46%",{"value":1206,"label":1207},"+8%","ADR",{"value":1209,"label":1210},"+36%","Auslastung",[1212,1239,1249,1257,1267,1275,1286,1297,1308,1322,1333,1346,1357,1372,1383,1393,1404,1415,1426,1446,1467,1484,1499,1519],{"variation":32,"version":68,"items":1213,"primary":1214,"id":972,"slice_type":973,"slice_label":5},[],{"text":1215},[1216,1218,1221,1224,1227,1236],{"type":942,"text":943,"spans":1217,"direction":673},[],{"type":663,"text":1219,"spans":1220,"direction":673},"Lesdomus ist ein Property-Management-Unternehmen mit Sitz in Bologna, das 2016 mit nur einem einzigen B&B von einem Unternehmerpaar gegründet wurde.",[],{"type":663,"text":1222,"spans":1223,"direction":673},"In den Folgejahren wuchs das Unternehmen stetig und verwaltet heute 30 Ferienwohnungen im Zentrum und den angrenzenden Stadtteilen. Die Gäste sind überwiegend Freizeitgäste aus Italien und dem Ausland. Das stärkste Wachstum fand in den letzten drei Jahren statt: In diesem Zeitraum kamen rund 20 neue Apartments dazu.",[],{"type":942,"text":1225,"spans":1226,"direction":673},"Herausforderung",[],{"type":663,"text":1228,"spans":1229,"direction":673},"Mit dem schnellen Wachstum und dem Übergang vom Untermietmodell zum klassischen Property Management stieg 2024 auch die operative Komplexität. Doch das damals genutzte PMS war damit überfordert.",[1230,1233],{"start":1231,"end":1232,"type":957},120,129,{"start":1234,"end":1235,"type":957},130,141,{"type":663,"text":1237,"spans":1238,"direction":673},"Die neuen Apartments waren im System als Zimmer einer einzigen Unterkunft angelegt – ein Konstrukt, das zunehmend zu Problemen führte:",[],{"variation":32,"version":68,"items":1240,"primary":1241,"id":984,"slice_type":985,"slice_label":5},[],{"title":1242,"description":1243},[],[1244],{"type":663,"text":1245,"spans":1246,"direction":673},"„Die empfohlene Konfiguration passte überhaupt nicht zu uns. Ich konnte die einzelnen Objekte nicht individuell verwalten, keine sinnvollen Statistiken erstellen und Gäste nicht gezielt je nach Unterkunft kontaktieren. Da wurde mir klar: Wir brauchen ein PMS, das auch tatsächlich auf Property Management ausgelegt ist.“",[1247],{"start":876,"end":1248,"type":878},320,{"variation":32,"version":68,"items":1250,"primary":1251,"id":1104,"slice_type":973,"slice_label":5},[],{"text":1252},[1253],{"type":663,"text":1254,"spans":1255,"direction":673},"Hinzu kam die Preisgestaltung – ebenfalls eine große Herausforderung. Die Raten wurden manuell über feste Preislisten verwaltet und nur zu Messen, Events oder an Wochenenden angepasst. Ein Ansatz, der immer aufwendiger und fehleranfälliger wurde:",[1256],{"start":667,"end":1044,"type":957},{"variation":32,"version":68,"items":1258,"primary":1259,"id":1115,"slice_type":985,"slice_label":5},[],{"title":1260,"description":1261},[],[1262],{"type":663,"text":1263,"spans":1264,"direction":673},"„Es kam oft vor, dass wir eine Messe oder Terminänderung nicht rechtzeitig bemerkten. Dann haben wir die Wohnungen unter Wert verkauft, weil die Preise nicht dem Markt entsprachen. Oder wir waren extrem schnell ausgebucht, was für uns ganz klar hieß: Unsere Preise sind zu niedrig.“",[1265],{"start":876,"end":1266,"type":878},282,{"variation":32,"version":68,"items":1268,"primary":1269,"id":1274,"slice_type":973,"slice_label":5},[],{"text":1270},[1271],{"type":663,"text":1272,"spans":1273,"direction":673},"Für das Team war klar:",[],"rich_text$7311761b-aae2-41a3-9638-3dd76f3c8dd9",{"variation":32,"version":68,"items":1276,"primary":1277,"id":1285,"slice_type":985,"slice_label":5},[],{"title":1278,"description":1279},[],[1280],{"type":663,"text":1281,"spans":1282,"direction":673},"„30 Objekte manuell zu bepreisen ist nicht nur eine Frage der Kompetenz, sondern auch der Zeit. Und von beidem hatten wir nicht genug.“",[1283],{"start":876,"end":1284,"type":878},135,"card_highlight$e3022b46-b884-4b7a-85ae-c058298373e8",{"variation":32,"version":68,"items":1287,"primary":1288,"id":1296,"slice_type":973,"slice_label":5},[],{"text":1289},[1290,1293],{"type":942,"text":1291,"spans":1292,"direction":673},"Lösung",[],{"type":663,"text":1294,"spans":1295,"direction":673},"Als Lesdomus sich an Smartness wandte, war das Ziel zunächst klar: das Preisproblem lösen.",[],"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":68,"items":1298,"primary":1299,"id":1307,"slice_type":985,"slice_label":5},[],{"title":1300,"description":1301},[],[1302],{"type":663,"text":1303,"spans":1304,"direction":673},"„Wir haben nach einer Lösung für dynamische Preise gesucht. Doch als wir dem Berater von Smartness erklärt haben, wie unser Betrieb aufgebaut ist, wurde sofort klar: Unser Hauptproblem ist gar nicht die Preisgestaltung, sondern das PMS. Und als er uns Smartpms gezeigt hat, wusste ich sofort: Das ist genau, was wir brauchen. Perfekt für Property Management.“",[1305],{"start":876,"end":1306,"type":878},359,"card_highlight$1ab5e9ee-0c91-4166-b08a-ad2c781db973",{"variation":32,"version":68,"items":1309,"primary":1310,"id":1321,"slice_type":973,"slice_label":5},[],{"text":1311},[1312,1315],{"type":1062,"text":1313,"spans":1314,"direction":673},"Smartpms: Das hat für Lesdomus den Unterschied gemacht",[],{"type":663,"text":1316,"spans":1317,"direction":673},"Nach der Einführung von Smartpms zeigten sich sofortige Effekte, vor allem in der Gästekommunikation.",[1318],{"start":1319,"end":1320,"type":957},82,100,"rich_text$d9bb7096-9051-497a-af13-7588cddd4c85",{"variation":32,"version":68,"items":1323,"primary":1324,"id":1332,"slice_type":985,"slice_label":5},[],{"title":1325,"description":1326},[],[1327],{"type":663,"text":1328,"spans":1329,"direction":673},"„Früher haben wir jede Nachricht manuell verschickt. Oft erst in letzter Minute, um den Link zum Self-Check-in oder zum Zahlen der Kurtaxe zu teilen. Heute läuft alles automatisiert: 85 % der Gäste checken vor der Anreise online ein und erhalten direkt ihre Zugangsdaten. Das hat unseren Aufwand an der Rezeption massiv reduziert.“",[1330],{"start":876,"end":1331,"type":878},331,"card_highlight$fa181858-2727-46ae-853a-985836978b8c",{"variation":32,"version":68,"items":1334,"primary":1335,"id":1345,"slice_type":973,"slice_label":5},[],{"text":1336},[1337],{"type":663,"text":1338,"spans":1339,"direction":673},"Auch Bürokratie und Buchhaltung sind deutlich einfacher geworden:",[1340,1343],{"start":1341,"end":1342,"type":957},5,15,{"start":1344,"end":668,"type":957},20,"rich_text$85e78547-c052-4300-b661-eb8e15157ea2",{"variation":32,"version":68,"items":1347,"primary":1348,"id":1356,"slice_type":985,"slice_label":5},[],{"title":1349,"description":1350},[],[1351],{"type":663,"text":1352,"spans":1353,"direction":673},"„Smartpms übermittelt die Meldedaten an AlloggiatiWeb und ISTAT, berechnet automatisch die Kurtaxe und stellt fertige Reports bereit. Eine riesige Erleichterung, auch bei der Buchhaltung. Unsere Rezeptionistinnen sind keine Buchhalterinnen, aber jetzt können sie problemlos Rechnungen und Quittungen verwalten.“",[1354],{"start":876,"end":1355,"type":878},311,"card_highlight$bd614a10-816d-41d1-b360-63824a65ee81",{"variation":32,"version":68,"items":1358,"primary":1359,"id":1371,"slice_type":973,"slice_label":5},[],{"text":1360},[1361],{"type":663,"text":1362,"spans":1363,"direction":673},"Ein weiterer Fortschritt: die Organisation des Housekeepings.",[1364,1366,1369],{"start":1039,"end":1365,"type":957},42,{"start":1367,"end":1368,"type":957},43,46,{"start":1370,"end":1145,"type":957},47,"rich_text$c9cb1b86-47b4-411a-ad90-21904ac1ea1d",{"variation":32,"version":68,"items":1373,"primary":1374,"id":1382,"slice_type":985,"slice_label":5},[],{"title":1375,"description":1376},[],[1377],{"type":663,"text":1378,"spans":1379,"direction":673},"„Wir arbeiten mit zwei externen Reinigungsfirmen und zwei eigenen Mitarbeitenden. Alle haben individuelle Logins in Smartpms und sehen dort ihre Aufgaben und besondere Hinweise zu den jeweiligen Einheiten. So weiß jeder immer genau, was zu tun ist. Chaos gibt’s nicht mehr.“",[1380],{"start":876,"end":1381,"type":878},274,"card_highlight$84eec339-e9be-45de-aa4e-b8a0596c8dc3",{"variation":32,"version":68,"items":1384,"primary":1385,"id":1392,"slice_type":973,"slice_label":5},[],{"text":1386},[1387],{"type":663,"text":1388,"spans":1389,"direction":673},"Auch die Verwaltung der Extras, beispielsweise der Gästeparkplätze, läuft jetzt rund.",[1390],{"start":1391,"end":1039,"type":957},24,"rich_text$8429c3ff-ca1d-4da8-af97-13a6ec644bfb",{"variation":32,"version":68,"items":1394,"primary":1395,"id":1403,"slice_type":985,"slice_label":5},[],{"title":1396,"description":1397},[],[1398],{"type":663,"text":1399,"spans":1400,"direction":673},"„Früher mussten wir die Reservierungen manuell in Excel eintragen. Das war fehleranfällig und umständlich. Heute machen wir das direkt in Smartpms, sogar schon beim Buchen. Alle Infos sind aktuell und für das ganze Team einsehbar.“",[1401],{"start":876,"end":1402,"type":878},231,"card_highlight$a2d6766f-b243-4dfc-bc9e-f7a39744d4bc",{"variation":32,"version":68,"items":1405,"primary":1406,"id":1414,"slice_type":973,"slice_label":5},[],{"text":1407},[1408],{"type":663,"text":1409,"spans":1410,"direction":673},"Ein weiterer Pluspunkt: die integrierte Revenue-Share-Verwaltung.",[1411],{"start":1412,"end":1413,"type":957},40,64,"rich_text$478add9a-5f77-4390-b13a-38ae3352d9bb",{"variation":32,"version":68,"items":1416,"primary":1417,"id":1425,"slice_type":985,"slice_label":5},[],{"title":1418,"description":1419},[],[1420],{"type":663,"text":1421,"spans":1422,"direction":673},"„Der Umstieg vom Untermietmodell auf Revenue Share war organisatorisch ein Albtraum. Jetzt haben wir alles im Griff: Wir erfassen unsere Ausgaben im System, erhalten klare Reports und die Eigentümer können sich jederzeit einloggen und alles transparent nachverfolgen. Das schafft Vertrauen und entlastet uns enorm.“",[1423],{"start":876,"end":1424,"type":878},315,"card_highlight$eb3aa5f5-a09a-4ecf-ba6b-53a06e383e26",{"variation":32,"version":68,"items":1427,"primary":1428,"id":1445,"slice_type":973,"slice_label":5},[],{"text":1429},[1430,1433,1436],{"type":1062,"text":1431,"spans":1432,"direction":673},"Smartpricing Premium",[],{"type":663,"text":1434,"spans":1435,"direction":673},"Nachdem Lesdomus mit Smartpms die operativen Herausforderungen gelöst hatte, konnte das Team auch Smartpricing für die dynamische Preisgestaltung einführen.",[],{"type":663,"text":1437,"spans":1438,"direction":673},"Nach der Einrichtung und den ersten positiven Ergebnissen entschied sich Lesdomus, zusätzlich den Service Smartpricing Premium zu aktivieren, um persönliche Unterstützung durch eine Revenue Managerin zu erhalten, die gemeinsam mit dem Team die Ziele der einzelnen Unterkünfte analysiert und die Software gezielt darauf ausrichtet.",[1439,1442],{"start":1440,"end":1441,"type":957},106,126,{"start":1443,"end":1444,"type":957},145,199,"rich_text$afa43629-18bd-47f4-82a0-960d93c7cf75",{"variation":32,"version":68,"items":1447,"primary":1448,"id":1466,"slice_type":985,"slice_label":5},[],{"title":1449,"description":1450},[],[1451,1456,1461],{"type":663,"text":1452,"spans":1453,"direction":673},"„Mit Smartpricing haben sich unsere Zahlen sehr schnell verändert. Aber da wir keine Revenue-Profis sind, wollten wir nicht rein nach Bauchgefühl an der Strategie schrauben. Deshalb haben wir den Premium-Service gewählt.",[1454],{"start":876,"end":1455,"type":878},220,{"type":663,"text":1457,"spans":1458,"direction":673},"Jetzt sehen wir unsere Revenue Managerin Sabrina einmal im Monat. Sie hilft uns, die Zahlen besser zu lesen, tiefergehende Auswertungen vorzunehmen, mögliche Probleme zu erkennen und gezielt zu lösen.",[1459],{"start":876,"end":1460,"type":878},200,{"type":663,"text":1462,"spans":1463,"direction":673},"Auch wenn wir in einer Stunde nicht alle 30 Unterkünfte im Detail durchgehen können, sind diese Gespräche für mich extrem wertvoll. Die Erkenntnisse, die wir gemeinsam entwickeln, kann ich direkt auf den Rest des Portfolios anwenden. Sie zeigt mir, wie ich Vergleiche ziehe, Statistiken richtig lese und fortgeschrittene Strategien umsetze.“",[1464],{"start":876,"end":1465,"type":878},341,"card_highlight$e151afd7-f2b5-4c63-843b-acdf9402090e",{"variation":32,"version":68,"items":1468,"primary":1469,"id":1483,"slice_type":973,"slice_label":5},[],{"text":1470},[1471,1474,1477,1480],{"type":942,"text":1472,"spans":1473,"direction":673},"Ergebnis",[],{"type":663,"text":1475,"spans":1476,"direction":673},"Mit der Einführung von Smartpms und Smartpricing Premium konnte Lesdomus die interne Organisation spürbar vereinfachen. Der Arbeitsalltag wurde deutlich effizienter, auch bei einem stark gewachsenen Unterkunftsportfolio.",[],{"type":1062,"text":1478,"spans":1479,"direction":673},"Smartpms: 70 % weniger Arbeitsaufwand",[],{"type":663,"text":1481,"spans":1482,"direction":673},"Der größte Vorteil sind der Zeitgewinn und effizientere Abläufe im Team. Ohne die Automatisierung durch Smartpms hätte Lesdomus deutlich mehr Personal einstellen müssen, um bis zu 45 Check-ins pro Tag zu bewältigen.",[],"rich_text$fcdd56fe-d3b7-4478-b25d-66109a1740cd",{"variation":32,"version":68,"items":1485,"primary":1486,"id":1498,"slice_type":985,"slice_label":5},[],{"title":1487,"description":1488},[],[1489,1494],{"type":663,"text":1490,"spans":1491,"direction":673},"„Wir haben unsere Arbeitslast um 70 % reduziert. Heute kümmern wir uns nur noch um den letzten Kontakt mit dem Gast – also kurz vor der Ankunft oder während des Aufenthalts. Der Rest läuft automatisch.",[1492],{"start":876,"end":1493,"type":878},201,{"type":663,"text":1495,"spans":1496,"direction":673},"Ohne Smartpms müsste ich zwei oder drei zusätzliche Personen einstellen.“",[1497],{"start":876,"end":1124,"type":878},"card_highlight$0d89f325-4786-4a79-ad52-2dc47a55d582",{"variation":32,"version":68,"items":1500,"primary":1501,"id":1518,"slice_type":973,"slice_label":5},[],{"text":1502},[1503,1506,1509],{"type":1062,"text":1504,"spans":1505,"direction":673},"Smartpricing Premium: +46 % Umsatz in einem Jahr",[],{"type":663,"text":1507,"spans":1508,"direction":673},"Dank der monatlichen Beratung durch eine persönliche Revenue Managerin konnte das Team von Lesdomus seine Ziele schärfen und Smartpricing gezielt ausrichten. Parallel baute das Team ein tieferes Verständnis für die eigene Performance auf und kann die Strategie heute effektiver steuern.",[],{"type":663,"text":1510,"spans":1511,"direction":673},"Das zeigt sich auch in den Ergebnissen: Der Gesamtumsatz der Lesdomus-Unterkünfte stieg um +46 %, die Auslastung um +36 %.",[1512,1515],{"start":1513,"end":1514,"type":957},91,96,{"start":1516,"end":1517,"type":957},116,121,"rich_text$640d694e-d7d7-44eb-933e-0be3ad735359",{"variation":32,"version":68,"items":1520,"primary":1521,"id":1543,"slice_type":985,"slice_label":5},[],{"title":1522,"description":1523},[],[1524,1529,1534,1538],{"type":663,"text":1525,"spans":1526,"direction":673},"„Die Gespräche mit unserer Revenue Managerin bringen nicht nur direkte Ergebnisse, sie sind auch ein echter Lernprozess. Unsere Zahlen schießen geradezu durch die Decke.",[1527],{"start":876,"end":1528,"type":878},169,{"type":663,"text":1530,"spans":1531,"direction":673},"Was wir außerdem sehr schätzen: Smartness entwickelt die Software kontinuierlich weiter.",[1532],{"start":876,"end":1533,"type":878},88,{"type":663,"text":1535,"spans":1536,"direction":673},"Man merkt, dass unser Feedback ernst genommen und in konkrete Funktionen übersetzt wird.",[1537],{"start":876,"end":1533,"type":878},{"type":663,"text":1539,"spans":1540,"direction":673},"Es ist kein Produkt, das sich selbst überlassen wird, sondern dahinter steht ein kompetentes, engagiertes Team, das immer ansprechbar ist.“",[1541],{"start":876,"end":1542,"type":878},139,"card_highlight$12324697-0045-4e45-891b-3994d3454232","Smartness Bewertungen: Lesdomus (Bologna, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Lesdomus (Bologna, Italien) mit Smartness gemacht hat.",{"dimensions":1547,"alt":1166,"copyright":5,"url":1548,"id":1177,"edit":1549},{"width":1120,"height":1121},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaXoshQIvOtkhCCjQ_lesdomus1.jpg?auto=format,compress&rect=0,136,1920,1008&w=2400&h=1260",{"x":876,"y":1550,"zoom":886,"background":887},136,[1552],{"variation":32,"version":68,"items":1553,"primary":1554,"id":1140,"slice_type":1141,"slice_label":5},[],{"icon":5,"title":1555,"description":1558,"link":1561},[1556],{"type":663,"text":1131,"spans":1557,"direction":673},[],[1559],{"type":663,"text":1135,"spans":1560,"direction":673},[],{"id":639,"type":57,"tags":1562,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":24,"key":1139,"isBroken":34,"text":647},[],[],{"id":1565,"uid":1566,"url":1567,"type":854,"href":1568,"tags":1569,"first_publication_date":1570,"last_publication_date":1570,"slugs":1571,"linked_documents":1572,"lang":14,"alternate_languages":1573,"data":1578},"alnwDhMAAC0A2M1J","hotel-pedra-niedda","\u002Fde\u002Fcase-studies\u002Fhotel-pedra-niedda","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=amcBpBEAACcAkTO9&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22alnwDhMAAC0A2M1J%22%29+%5D%5D",[],"2026-07-17T09:09:48+0000",[1566],[],[1574,1576],{"id":1575,"type":854,"lang":21,"uid":1566},"alnstxMAAC4A2Man",{"id":1577,"type":854,"lang":18,"uid":1566},"alnurhMAADAA2Mpf",{"title":1579,"description":1583,"image":1588,"category_use_case":1596,"category_property_type":1603,"category_location":1606,"location":1609,"rooms_number":1613,"kpis":1617,"slices":1624,"meta_title":1852,"meta_description":1853,"meta_image":1854,"slices2":1858,"slices3":1870},[1580],{"type":868,"text":1581,"spans":1582,"direction":673},"Hotel Pedra Niedda",[],[1584],{"type":663,"text":1585,"spans":1586,"direction":673},"Nach dem Start der Werbekampagnen kamen so viele Anfragen rein, dass eine Person allein sie kaum noch bearbeiten konnte.",[1587],{"start":876,"end":1231,"type":878},{"dimensions":1589,"alt":1592,"copyright":5,"url":1593,"id":1594,"edit":1595},{"width":1590,"height":1591},1500,1125,"Pedra Niedda","https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002F3QjIQvzU2iDyUfqV_PedraNiedda.jpg?auto=format,compress","3QjIQvzU2iDyUfqV",{"x":876,"y":876,"zoom":886,"background":887},{"id":1597,"type":890,"tags":1598,"lang":14,"slug":1599,"first_publication_date":1600,"last_publication_date":1600,"uid":1599,"data":1601,"link_type":24,"key":896,"isBroken":34},"aC1zlhMAACIAbL0Y",[],"disintermediation","2025-05-21T06:38:59+0000",{"label":1602},"Disintermediation",{"id":898,"type":899,"tags":1604,"lang":14,"slug":901,"first_publication_date":902,"last_publication_date":903,"uid":904,"data":1605,"link_type":24,"key":906,"isBroken":34},[],{"label":312},{"id":908,"type":909,"tags":1607,"lang":14,"slug":911,"first_publication_date":912,"last_publication_date":913,"uid":914,"data":1608,"link_type":24,"key":917,"isBroken":34},[],{"label":916},[1610],{"type":663,"text":1611,"spans":1612,"direction":673},"Budoni, Italien",[],[1614],{"type":663,"text":1615,"spans":1616,"direction":673},"60",[],[1618,1620,1622],{"value":1619,"label":929},"+16%",{"value":1621,"label":932},"+82%",{"value":1623,"label":935},"+63%",[1625,1653,1663,1674,1689,1746,1762,1842],{"variation":32,"version":68,"items":1626,"primary":1627,"id":972,"slice_type":973,"slice_label":5},[],{"text":1628},[1629,1631,1634,1639,1642,1645],{"type":942,"text":943,"spans":1630,"direction":673},[],{"type":663,"text":1632,"spans":1633,"direction":673},"Pedra Niedda ist ein Hotel mit 60 Einheiten in Budoni, mitten in der Natur und nur wenige Schritte von den Stränden an der Ostküste Sardiniens entfernt.",[],{"type":663,"text":1635,"spans":1636,"direction":673},"Der Betrieb wurde 1974 gegründet und hat sein Angebot im Laufe der Jahre immer wieder an die Nachfrage angepasst.",[1637],{"start":1368,"end":1638,"type":957},113,{"type":663,"text":1640,"spans":1641,"direction":673},"Früher setzte das Hotel vor allem auf klassische Voll- und Halbpensionsangebote für Familien. Später wechselte Pedra Niedda zum B&B-Konzept, vergrößerte die Zimmer und ergänzte den Hotelbetrieb um ein Restaurant, eine Bar und eine Pizzeria, die sowohl Hotelgästen als auch externen Gästen offenstehen.",[],{"type":663,"text":1643,"spans":1644,"direction":673},"So konnte Pedra Niedda neue Zielgruppen ansprechen: Heute kommen nicht nur Familien, sondern auch Paare und Gruppen unterschiedlichen Alters.",[],{"type":663,"text":1646,"spans":1647,"direction":673},"Geblieben ist die familiäre Atmosphäre. Sie gehört bis heute zu den besonderen Stärken des Hotels und hat dazu beigetragen, über die Jahre eine treue Gästebasis aufzubauen.",[1648,1650],{"start":1649,"end":877,"type":957},144,{"start":1651,"end":1652,"type":957},150,160,{"variation":32,"version":68,"items":1654,"primary":1655,"id":984,"slice_type":985,"slice_label":5},[],{"title":1656,"description":1657},[],[1658],{"type":663,"text":1659,"spans":1660,"direction":673},"„Die Gäste spüren dieses familiäre Gefühl. Wir sind immer für sie da, auch bei Anliegen, die über das Zimmer hinausgehen. Dadurch entsteht eine Verbindung, die sie Jahr für Jahr zurückbringt. Darauf sind wir stolz.“",[1661],{"start":876,"end":1662,"type":878},215,{"variation":32,"version":68,"items":1664,"primary":1665,"id":1104,"slice_type":973,"slice_label":5},[],{"text":1666},[1667,1669],{"type":942,"text":962,"spans":1668,"direction":673},[],{"type":663,"text":1670,"spans":1671,"direction":673},"Die familiäre Führung ist eine Stärke von Pedra Niedda: Gäste werden persönlich betreut und kommen gerne wieder. Gleichzeitig blieb im Alltag wenig Zeit, das Wachstum des Hotels gezielt voranzutreiben.",[1672],{"start":1673,"end":1493,"type":957},154,{"variation":32,"version":68,"items":1675,"primary":1676,"id":1115,"slice_type":985,"slice_label":5},[],{"title":1677,"description":1678},[],[1679,1684],{"type":663,"text":1680,"spans":1681,"direction":673},"„Das Unternehmen besteht aus fünf Personen. Jeder hat seine Rolle, aber wenn etwas zu tun ist, machen wir alle ein bisschen von allem. Außerdem lief vieles noch manuell, und jede Aufgabe hat viel Zeit gekostet. ",[1682],{"start":876,"end":1683,"type":878},211,{"type":663,"text":1685,"spans":1686,"direction":673},"Deshalb kamen die Buchungen vor allem über Vereinbarungen mit Agenturen oder über Portale wie Booking.com und Expedia. Wir hatten zwar eine Website, aber sie war rein optisch.“",[1687],{"start":876,"end":1688,"type":878},176,{"variation":32,"version":68,"items":1690,"primary":1691,"id":1745,"slice_type":973,"slice_label":5},[],{"text":1692},[1693,1698,1701,1704,1707,1710,1713,1716,1718,1734,1737,1741],{"type":663,"text":1694,"spans":1695,"direction":673},"Als Pedra Niedda die Zusammenarbeit mit Smartness begann, ging es deshalb vor allem darum, wiederkehrende Aufgaben zu vereinfachen und das Hotel online stärker und profitabler zu positionieren.",[1696],{"start":1513,"end":1697,"type":957},193,{"type":663,"text":1699,"spans":1700,"direction":673},"Das Ziel: mehr Direktbuchungen gewinnen und den Anteil der OTAs reduzieren, die inzwischen 61 % der Verkäufe ausmachten.",[],{"type":663,"text":1702,"spans":1703,"direction":673},"Dafür entwickelte Smartness gemeinsam mit dem Team eine gezielte Marketingstrategie, um:",[],{"type":994,"text":1705,"spans":1706,"direction":673},"die Online-Sichtbarkeit zu stärken",[],{"type":994,"text":1708,"spans":1709,"direction":673},"Suchanfragen von OTAs auf die offizielle Website zu lenken",[],{"type":994,"text":1711,"spans":1712,"direction":673},"den durchschnittlichen Wert der Buchungen zu erhöhen",[],{"type":994,"text":1714,"spans":1715,"direction":673},"das Wachstum des Gesamtumsatzes zu unterstützen",[],{"type":942,"text":1007,"spans":1717,"direction":673},[],{"type":663,"text":1719,"spans":1720,"direction":673},"Nachdem Pedra Niedda mit Smartpms, der All-in-one-Software von Smartness, und Smartcrs, dem Central Reservation System, viele manuelle Abläufe vereinfacht hatte, beauftragte das Hotel Smartsite mit der vollständigen Neugestaltung der Website inklusive Booking Engine. Zusätzlich aktivierte Pedra Niedda Smartads Base für die Steuerung der Werbekampagnen.",[1721,1724,1727,1729,1731],{"start":1722,"end":1723,"type":957},25,33,{"start":1725,"end":1726,"type":957},78,86,{"start":1728,"end":1697,"type":957},184,{"start":1730,"end":1355,"type":957},303,{"start":1732,"end":1733,"type":957},312,316,{"type":663,"text":1735,"spans":1736,"direction":673},"In dieser Phase sollte die Werbung vor allem Gäste erreichen, die bereits kurz vor der Buchung standen. Dafür konzentrierte sich das Smartness-Team auf zwei Kampagnentypen:",[],{"type":994,"text":1738,"spans":1739,"direction":673},"Google Ads Brand-Name-Kampagnen, um Suchanfragen von Personen abzudecken, die Pedra Niedda bereits kannten oder direkt nach dem Hotel suchten. So konnte das Hotel bestehende Nachfrage schützen und auf die offizielle Website lenken.",[1740],{"start":876,"end":668,"type":957},{"type":994,"text":1742,"spans":1743,"direction":673},"Google Ads für die Destination, um Personen zu erreichen, die nach einer Unterkunft in der Region suchten, und die Sichtbarkeit des Hotels bei lokalen Suchanfragen zu erhöhen.",[1744],{"start":876,"end":1039,"type":957},"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":68,"items":1747,"primary":1748,"id":1761,"slice_type":985,"slice_label":5},[],{"title":1749,"description":1750},[],[1751,1756],{"type":663,"text":1752,"spans":1753,"direction":673},"„Es ist ein Vertrauensverhältnis entstanden. Wenn uns etwas empfohlen wird, wissen wir, dass es nicht einfach darum geht, uns etwas zu verkaufen, sondern dass diese Lösung wirklich als notwendig angesehen wird. Alle Lösungen, die uns vorgeschlagen wurden, haben sich als richtig erwiesen: Schon mit der Hotelsoftware allein konnten wir einen guten Verkaufsanstieg verzeichnen.",[1754],{"start":876,"end":1755,"type":878},376,{"type":663,"text":1757,"spans":1758,"direction":673},"Als uns dann die Werbekampagnen vorgeschlagen wurden, haben wir zugestimmt. Und das war die richtige Entscheidung, denn nach dem Start der Kampagnen kamen so viele Anfragen rein, dass eine Person allein sie kaum noch bearbeiten konnte.“",[1759],{"start":876,"end":1760,"type":878},236,"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc",{"variation":32,"version":68,"items":1763,"primary":1764,"id":1296,"slice_type":973,"slice_label":5},[],{"text":1765},[1766,1768,1773,1776,1779,1784,1787,1790,1793,1796,1808,1826,1829,1832,1839],{"type":942,"text":1056,"spans":1767,"direction":673},[],{"type":663,"text":1769,"spans":1770,"direction":673},"In zwei Jahren mit Smartads konnte Pedra Niedda deutlich wachsen: nicht nur beim Umsatz, sondern auch in der Qualität des Vertriebsmixes.",[1771],{"start":1772,"end":1550,"type":957},109,{"type":663,"text":1774,"spans":1775,"direction":673},"Die Werbekampagnen stärkten den Direktkanal, erhöhten den durchschnittlichen Buchungswert und reduzierten den relativen Anteil der OTAs.",[],{"type":1062,"text":1777,"spans":1778,"direction":673},"Umsatz und ADR: mehr Wachstum, mehr Wert",[],{"type":663,"text":1780,"spans":1781,"direction":673},"Im analysierten Zeitraum stieg der Gesamtumsatz um +16 %. Gleichzeitig erhöhte sich die durchschnittliche ADR insgesamt um +25 %.",[1782,1783],{"start":1069,"end":1070,"type":957},{"start":1072,"end":1073,"type":957},{"type":663,"text":1785,"spans":1786,"direction":673},"Der ADR-Anstieg zeigte sich auf allen wichtigen Kanälen: im direkten Offline-Vertrieb, über die Booking Engine und über OTAs.",[],{"type":663,"text":1788,"spans":1789,"direction":673},"Das zeigt: Das Wachstum entstand nicht durch eine aggressivere Preisstrategie, sondern dadurch, dass Pedra Niedda die vorhandene Nachfrage über den gesamten Vertriebsmix hinweg besser ausschöpfen konnte.",[],{"type":1062,"text":1791,"spans":1792,"direction":673},"Direktkanal und OTAs: ein ausgewogenerer Vertriebsmix",[],{"type":663,"text":1794,"spans":1795,"direction":673},"Das deutlichste Ergebnis betrifft den Direktkanal.",[],{"type":663,"text":1797,"spans":1798,"direction":673},"Der gesamte Direktumsatz wuchs um +71 %. Besonders stark entwickelte sich die Booking Engine mit einem Plus von +82 %. Der direkte Offline-Vertrieb legte um +63 % zu.",[1799,1802,1805],{"start":1800,"end":1801,"type":957},34,39,{"start":1803,"end":1804,"type":957},112,117,{"start":1806,"end":1807,"type":957},157,162,{"type":663,"text":1809,"spans":1810,"direction":673},"Gleichzeitig blieben die OTAs ein wichtiger Umsatzkanal, verloren aber mehr als 8 Prozentpunkte Anteil am Vertriebsmix. Innerhalb von zwei Jahren sank ihr Anteil von 61 % auf 52 %. Der Direktkanal stieg im selben Zeitraum von 39 % auf 48 %.",[1811,1814,1817,1820,1823],{"start":1812,"end":1813,"type":957},57,118,{"start":1815,"end":1816,"type":957},166,170,{"start":1818,"end":1819,"type":957},175,179,{"start":1821,"end":1822,"type":957},226,230,{"start":1824,"end":1825,"type":957},235,239,{"type":663,"text":1827,"spans":1828,"direction":673},"So konnte Pedra Niedda die Reichweite der Portale weiterhin nutzen und gleichzeitig einen größeren Teil des Geschäfts auf Kanäle verlagern, die besser kontrollierbar und strategisch wichtiger für die Marge sind.",[],{"type":1062,"text":1830,"spans":1831,"direction":673},"Advertising: effiziente Akquise und qualifizierte Nachfrage",[],{"type":663,"text":1833,"spans":1834,"direction":673},"Die Google-Ads-Kampagnen erzielten einen Gesamt-ROAS von rund 29,8x bei Kosten pro Conversion von etwa 3,36 %.",[1835,1838],{"start":1836,"end":1837,"type":957},62,67,{"start":1090,"end":1772,"type":957},{"type":663,"text":1840,"spans":1841,"direction":673},"Anders gesagt: Für jeweils 100 € an getrackten Buchungen, die durch die Kampagnen generiert wurden, investierte Pedra Niedda rund 3,36 € Mediabudget.",[],{"variation":32,"version":68,"items":1843,"primary":1844,"id":1307,"slice_type":985,"slice_label":5},[],{"title":1845,"description":1846},[],[1847],{"type":663,"text":1848,"spans":1849,"direction":673},"„Wir haben nicht nur mehr Verkäufe erzielt. Wir haben auch die Kommunikation mit unseren Kunden entlang der gesamten Reise verbessert, von der Buchung bis zum Aufenthalt. Dadurch konnten wir auch die Anzahl und Qualität der Bewertungen steigern, die vorher eher niedrig waren. Kurz gesagt: Smartness ist für uns mehr Partner als Anbieter geworden.“",[1850],{"start":876,"end":1851,"type":878},348,"Smartness Bewertungen: Hotel Pedra Niedda (Budoni, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Hotel Pedra Niedda (Budoni, Italien) mit Smartness gemacht hat.",{"dimensions":1855,"alt":1592,"copyright":5,"url":1856,"id":1594,"edit":1857},{"width":1120,"height":1121},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002F3QjIQvzU2iDyUfqV_PedraNiedda.jpg?auto=format,compress&rect=0,169,1500,788&w=2400&h=1260",{"x":876,"y":1528,"zoom":886,"background":887},[1859],{"variation":32,"version":68,"items":1860,"primary":1861,"id":1140,"slice_type":1141,"slice_label":5},[],{"icon":5,"title":1862,"description":1865,"link":1868},[1863],{"type":663,"text":1131,"spans":1864,"direction":673},[],[1866],{"type":663,"text":1135,"spans":1867,"direction":673},[],{"id":639,"type":57,"tags":1869,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":24,"key":1139,"isBroken":34,"text":647},[],[],"3f9f504","All Rights Reserved",1785135701815]