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Unser Haus, das Ciastel, ist ein umgebauter Adelsitz aus dem 14. Jahrhundert. ",[],{"type":662,"text":939,"spans":940,"direction":672},"Zusätzlich betreiben wir ein Restaurant, das ich zusammen mit meiner Mutter führe – sie ist die Chefköchin. Unser Konzept verbindet den Hof, von dem ein Großteil der Produkte stammt, mit dem Restaurant, um unseren Gästen lokale und nachhaltige Küche zu bieten.​",[],{"type":662,"text":942,"spans":943,"direction":672},"Unsere Zielgruppe hat sich seit Covid verjüngt; wir begrüßen immer mehr Paare aus aller Welt. Für unsere Gäste ist Schnelligkeit entscheidend – direkte Buchbarkeit und schnelle Antworten sind heute das Wichtigste.​",[],{"type":662,"text":945,"spans":946,"direction":672},"",[],{"type":932,"text":948,"spans":949,"direction":672},"Woher kommen die meisten Buchungen?",[],{"type":662,"text":951,"spans":952,"direction":672},"Das variiert je nach Zeitraum. Bei langfristigen Buchungen haben wir viele Direktbuchungen, da die Gäste sich oft die Zeit nehmen, verschiedene Portale zu vergleichen und letztlich direkt bei uns buchen. Booking.com macht etwa 30 bis 40 Prozent unserer Buchungen aus, besonders bei Last-Minute-Buchungen ist Booking sehr stark.​",[],{"type":662,"text":954,"spans":955,"direction":672},"Unsere Saison läuft von Anfang Dezember bis Ostern und dann wieder vom 25. Mai bis Mitte Oktober.​",[],{"type":662,"text":945,"spans":957,"direction":672},[],{"type":932,"text":959,"spans":960,"direction":672},"Seit wann nutzen Sie Smartpricing und wie sind Sie darauf aufmerksam geworden?",[],{"type":662,"text":962,"spans":963,"direction":672},"Wir haben Smartpricing im Juni 2023 eingeführt. Ich glaube, wir sind auf einer Messe darauf aufmerksam geworden. Für uns war es wichtig, den Aufwand klein zu halten, da wir noch den Hof und das Restaurant haben. ",[],{"type":662,"text":965,"spans":966,"direction":672},"Ich habe gemerkt, wie oft es passiert, dass ich abends im Restaurant tätig bin, eine Buchung reinkommt, der Preis gepasst hat, aber am gleichen Abend noch zwei weitere Buchungen kommen. Dann habe ich gemerkt, dass wir zu günstig waren. ",[],{"type":662,"text":968,"spans":969,"direction":672},"Also habe ich mich umgesehen und Smartpricing hat mich überzeugt: Ich habe gesehen, dass sich die Kosten ziemlich schnell amortisieren und die Unterstützung vom Support immer da ist, falls man sie braucht.​",[],{"type":662,"text":945,"spans":971,"direction":672},[],{"type":932,"text":973,"spans":974,"direction":672},"Wie haben Sie die Preisgestaltung vor Smartpricing geregelt?",[],{"type":662,"text":976,"spans":977,"direction":672},"Wir haben mit Saisonpreisen gearbeitet, oft basierend auf Erfahrungswerten und dem, was andere machen. Das hat viel Zeit in Anspruch genommen, da man die Preise der Konkurrenten anschauen musste. Vieles wurde auch nach Gefühl gemacht.​",[],{"type":662,"text":945,"spans":979,"direction":672},[],{"type":932,"text":981,"spans":982,"direction":672},"Welche Ergebnisse haben Sie mit Smartpricing erzielt?",[],{"type":662,"text":984,"spans":985,"direction":672},"Im ersten Sommer mit Smartpricing, also 2023, haben wir eine Umsatzsteigerung von 12 Prozent erzielt, obwohl wir fast einen Monat weniger geöffnet hatten als im Vorjahr. ",[],{"type":662,"text":987,"spans":988,"direction":672},"Besonders bei Last-Minute-Buchungen haben wir gemerkt, dass die Software deutlich höhere Preise durchsetzen konnte, als wir das manuell gemacht hätten. ",[],{"type":662,"text":990,"spans":991,"direction":672},"Manchmal kamen Preise zustande, bei denen ich vorher gedacht hätte: \"Das traut man sich gar nicht.\" Aber die Gäste haben trotzdem gebucht, auch Stammgäste.​",[],{"type":662,"text":945,"spans":993,"direction":672},[],{"type":932,"text":995,"spans":996,"direction":672},"Wie gehen Stammgäste mit den dynamischen Preisen um?",[],{"type":662,"text":998,"spans":999,"direction":672},"Das war am Anfang eine Frage, die ich mir gestellt habe. Aber bei uns ist es so: Viele Stammgäste buchen schon bei der Abreise fürs nächste Jahr, zu dem Zeitpunkt kriegen sie einen sehr guten Preis.",[],{"type":662,"text":1001,"spans":1002,"direction":672},"Und wenn sich jemand direkt meldet und fragt: \"Kannst du mir den Preis vom letzten Jahr machen?\" Dann kann ich ihnen entgegenkommen, weil sie sehen können, der öffentliche Preis wäre eigentlich schon höher. So fühlen sie sich wertgeschätzt und wir haben trotzdem eine kontinuierliche Steigerung.​",[],{"type":662,"text":945,"spans":1004,"direction":672},[],{"type":932,"text":1006,"spans":1007,"direction":672},"Haben Sie durch Smartpricing Zeit gespart?",[],{"type":662,"text":1009,"spans":1010,"direction":672},"Ja, absolut. Natürlich sollte man die Preise regelmäßig kontrollieren, aber ich brauche viel weniger Zeit dafür. Gerade weil wir viele Tätigkeiten parallel haben, ist das enorm hilfreich. ",[],{"type":662,"text":1012,"spans":1013,"direction":672},"Früher war es so: Wir haben uns stark auf die Wintersaison konzentriert und den Sommer ein bisschen vernachlässigt. Jetzt laufen die Preise das ganze Jahr automatisch, und wir sehen sofort, wenn der Markt sich verändert.​",[],{"type":662,"text":945,"spans":1015,"direction":672},[],{"type":932,"text":1017,"spans":1018,"direction":672},"Was gefällt Ihnen am besten an Smartpricing?",[],{"type":662,"text":1020,"spans":1021,"direction":672},"Eindeutig die Flexibilität und die Zeitersparnis. Ich sehe sofort, wenn mehrere Buchungen reinkommen, dass die Preise entsprechend reagieren. Vor allem in Phasen, in denen viele Buchungen auf einmal kommen – wie bei uns im Herbst oder sobald Schnee fällt – hilft uns das extrem. ",[],{"type":662,"text":1023,"spans":1024,"direction":672},"Außerdem finde ich gut, dass Smartpricing auch für kleinere Betriebe erschwinglich ist und genauso gut funktioniert. Wir haben uns damals gefragt: Brauchen wir das überhaupt bei acht Einheiten? Heute würde ich sagen: Auf jeden Fall.​",[],"rich_text$4df27a4e-ec73-4c47-9405-ef39e2f1e87a","rich_text","Smartness Bewertungen: Apartments Ciastel (St. Vigil in Enneberg, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Apartments Ciastel (St. Vigil in Enneberg, Italien) mit Smartness gemacht hat.",{"dimensions":1030,"alt":1033,"copyright":5,"url":1034,"id":880,"edit":1035},{"width":1031,"height":1032},2400,1260,"Apartments Ciastel (St. Vigil in Enneberg, Italien)","https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FZ-KbaHdAxsiBv3le_apartmentsciastel.jpg?auto=format,compress&rect=0,91,1280,672&w=2400&h=1260",{"x":882,"y":1036,"zoom":883,"background":884},91,[1038],{"variation":32,"version":68,"items":1039,"primary":1040,"id":1052,"slice_type":1053,"slice_label":5},[],{"icon":5,"title":1041,"description":1045,"link":1049},[1042],{"type":662,"text":1043,"spans":1044,"direction":672},"Starten Sie mit einer Demo",[],[1046],{"type":662,"text":1047,"spans":1048,"direction":672},"Erfahren Sie, wie Sie mit Smartness das volle Potenzial Ihrer Unterkunft ausschöpfen können. 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Wir haben sofort Fortschritte gesehen, nicht nur finanziell. Von der Gästekommunikation bis zum Alltag hat sich alles verbessert.",[],{"dimensions":1086,"alt":1079,"copyright":5,"url":1089,"id":1090,"edit":1091},{"width":1087,"height":1088},1024,683,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaedEL8BOoF08xKoR_PiccoloPevero.jpg?auto=format,compress","aedEL8BOoF08xKoR",{"x":882,"y":882,"zoom":883,"background":884},{"id":1093,"type":887,"tags":1094,"lang":14,"slug":1095,"first_publication_date":1096,"last_publication_date":1096,"uid":1095,"data":1097,"link_type":24,"key":1098,"isBroken":34},"aigclBMAAC0Aig1R",[],"erfolgsbasiertes-modell","2026-06-09T14:01:22+0000",{"label":242},"c53fecc1-e60a-4f39-86f4-ca4b7a8928b0",{"id":1100,"type":898,"tags":1101,"lang":14,"slug":1102,"first_publication_date":1103,"last_publication_date":1104,"uid":1105,"data":1106,"link_type":24,"key":1107,"isBroken":34},"Z8XGYhAAACAAJ9b0",[],"hotels","2025-03-03T15:10:28+0000","2025-03-19T07:31:26+0000","hotel",{"label":312},"7de61120-0812-4afa-aeef-ef2548a8deaa",{"id":907,"type":908,"tags":1109,"lang":14,"slug":910,"first_publication_date":911,"last_publication_date":912,"uid":913,"data":1110,"link_type":24,"key":1111,"isBroken":34},[],{"label":915},"161f461f-8fc2-49f8-9cd3-fe7a36e94568",[1113],{"type":662,"text":1114,"spans":1115,"direction":672},"Arzachena, Italien",[],[1117],{"type":662,"text":1118,"spans":1119,"direction":672},"30",[],[1121,1124,1127],{"value":1122,"label":1123},"+51%","Umsatz",{"value":1125,"label":1126},"+24%","ADR",{"value":1128,"label":337},"+23%",[1130,1154,1167,1301],{"variation":32,"version":68,"items":1131,"primary":1132,"id":1153,"slice_type":1026,"slice_label":5},[],{"text":1133},[1134,1137,1144,1147,1150],{"type":932,"text":1135,"spans":1136,"direction":672},"Hintergrund",[],{"type":662,"text":1138,"spans":1139,"direction":672},"Piccolo Pevero ist ein familiengeführtes Hotel mit 30 Zimmern in Arzachena an der Costa Smeralda. Die Unterkunft wurde 1989 gegründet. Seit 2018 liegt die Leitung bei der neuen Generation der Familie, die daran arbeitet, die Positionierung des Hauses zu stärken und es in einem immer stärker umkämpften Markt sichtbarer zu machen.",[1140],{"start":1141,"end":1142,"type":1143},221,330,"strong",{"type":662,"text":1145,"spans":1146,"direction":672},"Das Hotel ist von April bis Anfang Oktober geöffnet und verfügt über eine gute Basis an Stammgästen. Gleichzeitig bewegt sich Hotel Piccolo Pevero in einem anspruchsvollen Umfeld: Die Nachfrage konzentriert sich stark auf den August, die Nebensaison ist schwächer und der Wettbewerb im Markt ist hoch.",[],{"type":932,"text":1148,"spans":1149,"direction":672},"Das Problem",[],{"type":662,"text":1151,"spans":1152,"direction":672},"Vor der Zusammenarbeit mit Smartness wurden Preise und operative Abläufe sehr manuell gesteuert.",[],"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":68,"items":1155,"primary":1156,"id":1165,"slice_type":1166,"slice_label":5},[],{"title":1157,"description":1158},[],[1159],{"type":662,"text":1160,"spans":1161,"direction":672},"„Am Ende der Saison haben wir die Preisliste für das Folgejahr vorbereitet. Dafür haben wir uns auf unsere Erfahrung und auf die Preise der Wettbewerber gestützt. Für die tägliche Arbeit hatten wir eine sehr einfache Hotelsoftware, die bei Statistiken und Reports aber schwach war. Am Ende haben wir sehr viel von Hand und mit Excel gearbeitet.“",[1162],{"start":882,"end":1163,"type":1164},345,"em","card_highlight$15aef291-3aad-4376-beac-4b68e1afeaac","card_highlight",{"variation":32,"version":68,"items":1168,"primary":1169,"id":1300,"slice_type":1026,"slice_label":5},[],{"text":1170},[1171,1177,1180,1186,1192,1198,1207,1212,1215,1218,1225,1230,1235,1240,1243,1246,1250,1262,1265,1268,1271,1282,1285,1291,1294,1297],{"type":662,"text":1172,"spans":1173,"direction":672},"Das führte zu einem hohen Arbeitsaufwand, wenig Spielraum für schnelle Reaktionen und Schwierigkeiten, das Umsatzpotenzial voll auszuschöpfen.",[1174],{"start":1175,"end":1176,"type":1143},42,142,{"type":932,"text":1178,"spans":1179,"direction":672},"Die Lösung",[],{"type":662,"text":1181,"spans":1182,"direction":672},"Nach einer sorgfältigen Analyse der Unterkunft schlug Smartness dem Team von Piccolo Pevero vor, Smartresults zu aktivieren: das erfolgsbasierte Modell, bei dem nicht nur Software bereitgestellt wird, sondern auch ein eigenes Team, das an Strategie und operativer Umsetzung arbeitet.",[1183],{"start":1184,"end":1185,"type":1143},97,109,{"type":662,"text":1187,"spans":1188,"direction":672},"Die erste Analyse des Hotels zeigte, dass der Direktvertrieb mit 77 % im Buchungsmix bereits stark war, jedoch sehr stark von der Booking Engine geprägt wurde:",[1189],{"start":1190,"end":1191,"type":1143},65,85,{"type":1193,"text":1194,"spans":1195,"direction":672},"list-item","Offline-Direktbuchungen machten 29 % aus",[1196],{"start":882,"end":1197,"type":1143},23,{"type":1193,"text":1199,"spans":1200,"direction":672},"die Booking Engine trug 48 % bei",[1201,1204],{"start":1202,"end":1203,"type":1143},4,11,{"start":1205,"end":1206,"type":1143},12,18,{"type":1193,"text":1208,"spans":1209,"direction":672},"Buchungsportale lagen bei 23 %",[1210],{"start":882,"end":1211,"type":1143},15,{"type":662,"text":1213,"spans":1214,"direction":672},"Gemeinsam mit dem Team von Piccolo Pevero wurde das Ziel definiert, die Lücken zu schließen, die das Hotel bislang daran hinderten, sein volles Potenzial bei Umsatz, Direktbuchungen und ADR auszuschöpfen.",[],{"type":662,"text":1216,"spans":1217,"direction":672},"Dafür setzte Smartresults auf einen integrierten Ansatz mit vier zentralen Hebeln:",[],{"type":1193,"text":1219,"spans":1220,"direction":672},"dynamische Preisgestaltung, mit der Aktivierung von Smartpricing Ultra, um Preise zu optimieren und präziser auf die Nachfrage zu reagieren",[1221,1223],{"start":882,"end":1222,"type":1143},10,{"start":1203,"end":1224,"type":1143},26,{"type":1193,"text":1226,"spans":1227,"direction":672},"Direktvertriebsstrategie, mit der Implementierung von Smartcrs, um Angebotsanfragen und Verhandlungen besser zu steuern und die Conversion Rate zu erhöhen",[1228],{"start":882,"end":1229,"type":1143},24,{"type":1193,"text":1231,"spans":1232,"direction":672},"Online-Sichtbarkeit, mit der Aktivierung von Smartads Premium, um mehr qualifizierte Nachfrage zu erreichen und den gesamten Weg von der ersten Aufmerksamkeit bis zur Buchung abzudecken",[1233],{"start":882,"end":1234,"type":1143},19,{"type":1193,"text":1236,"spans":1237,"direction":672},"Überarbeitung von Website und Booking Engine, mit Smartsite Premium, um die Wirksamkeit des Direktkanals weiter zu steigern.",[1238],{"start":882,"end":1239,"type":1143},44,{"type":932,"text":1241,"spans":1242,"direction":672},"Das Ergebnis",[],{"type":662,"text":1244,"spans":1245,"direction":672},"Nach einem Jahr mit Smartresults konnte Piccolo Pevero Buchungen und Umsatz deutlich steigern. Grundlage dafür war die gezielte Arbeit an Preisstrategie, Distribution und Nachfragesteuerung. So gelang es dem Hotel, den Vertriebsmix besser auszubalancieren und den wirtschaftlichen Wert der einzelnen Verkaufskanäle zu erhöhen.",[],{"type":1247,"text":1248,"spans":1249,"direction":672},"heading3","Wachstum bei Gesamtumsatz und ADR",[],{"type":662,"text":1251,"spans":1252,"direction":672},"Das erste Ergebnis zeigt sich im Gesamtgeschäft: Der Umsatz stieg um +51%, während die durchschnittliche Tagesrate (ADR) über alle Vertriebskanäle hinweg im Schnitt um +24% zunahm.",[1253,1256,1259],{"start":1254,"end":1255,"type":1143},69,73,{"start":1257,"end":1258,"type":1143},87,120,{"start":1260,"end":1261,"type":1143},168,173,{"type":662,"text":1263,"spans":1264,"direction":672},"Dieser Wert ist besonders relevant, weil er zeigt, dass das Hotel die vorhandene Nachfrage deutlich besser monetarisieren konnte.",[],{"type":1247,"text":1266,"spans":1267,"direction":672},"Mehr Umsatz über Direktbuchungen, online und offline",[],{"type":662,"text":1269,"spans":1270,"direction":672},"Auch der Direktkanal, der bereits auf einer starken Basis startete, entwickelte sich weiter und generierte zusätzlichen Wert.",[],{"type":662,"text":1272,"spans":1273,"direction":672},"Der gesamte Direktumsatz stieg um +23%. Getragen wurde dieses Wachstum vor allem von den direkten Offline-Buchungen, die um +74% zunahmen. Die Booking Engine blieb gleichzeitig ein strategisch wichtiger Kanal im Vertriebsmix.",[1274,1277,1279],{"start":1275,"end":1276,"type":1143},34,38,{"start":1278,"end":1057,"type":1143},89,{"start":1280,"end":1281,"type":1143},124,128,{"type":1247,"text":1283,"spans":1284,"direction":672},"Höherwertige Buchungen über OTAs",[],{"type":662,"text":1286,"spans":1287,"direction":672},"Die durchschnittliche Tagesrate (ADR) der über OTAs vermittelten Buchungen verzeichnete mit +35% den stärksten Anstieg.",[1288],{"start":1289,"end":1290,"type":1143},92,96,{"type":662,"text":1292,"spans":1293,"direction":672},"Das zeigt: Die Buchungsportale wurden nicht einfach genutzt, um Volumen zu erzeugen, sondern strategischer eingesetzt, um wertvollere Nachfrage zu erreichen und besser zu monetarisieren.",[],{"type":1247,"text":1295,"spans":1296,"direction":672},"Weniger manuelle Arbeit, mehr Geschwindigkeit",[],{"type":662,"text":1298,"spans":1299,"direction":672},"Auch im operativen Alltag stellte Hotel Piccolo Pevero eine deutliche Verbesserung fest.",[],"rich_text$33ede462-281b-4452-9dec-883bbbc80a46",{"variation":32,"version":68,"items":1302,"primary":1303,"id":1311,"slice_type":1166,"slice_label":5},[],{"title":1304,"description":1305},[],[1306],{"type":662,"text":1307,"spans":1308,"direction":672},"„Smartness hat uns vorgeschlagen, im Vergleich zu früher komplett neu anzusetzen. Trotz anfänglicher Bedenken haben wir sofort Fortschritte gesehen, und zwar nicht nur finanziell: Die Kommunikation mit den Gästen wurde besser, Angebote können schneller verschickt werden und wir verbringen keine Stunden mehr damit, Verfügbarkeiten zu öffnen und zu schließen. Sogar unser Papierverbrauch ist drastisch gesunken.“",[1309],{"start":882,"end":1310,"type":1164},412,"card_highlight$93f272e3-2e90-49f3-b228-90b0c31dfbd1","Smartness Bewertungen: Hotel Piccolo Pevero (Arzachena, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Hotel Piccolo Pevero (Arzachena, Italien) mit Smartness gemacht hat.",{"dimensions":1315,"alt":1316,"copyright":5,"url":1317,"id":1090,"edit":1318},{"width":1031,"height":1032},"Hotel Piccolo Pevero (Arzachena)","https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaedEL8BOoF08xKoR_PiccoloPevero.jpg?auto=format,compress&rect=0,73,1024,538&w=2400&h=1260",{"x":882,"y":1255,"zoom":883,"background":884},[1320],{"variation":32,"version":68,"items":1321,"primary":1322,"id":1332,"slice_type":1053,"slice_label":5},[],{"icon":5,"title":1323,"description":1326,"link":1329},[1324],{"type":662,"text":1043,"spans":1325,"direction":672},[],[1327],{"type":662,"text":1047,"spans":1328,"direction":672},[],{"id":638,"type":57,"tags":1330,"lang":14,"slug":640,"first_publication_date":641,"last_publication_date":642,"uid":643,"url":644,"link_type":24,"key":1331,"isBroken":34,"text":646},[],"446f3737-bdc3-4de6-bd7b-48cc07f7583e","side_cta$68fa3fee-ab56-4713-aa0a-ffd54385d524",[],{"id":1335,"uid":1336,"url":1337,"type":853,"href":1338,"tags":1339,"first_publication_date":1340,"last_publication_date":1068,"slugs":1341,"linked_documents":1342,"lang":14,"alternate_languages":1343,"data":1348},"agXf1xIAALHyFrPO","is-cheas","\u002Fde\u002Fcase-studies\u002Fis-cheas","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=ai6l0RMAACsAlFfh&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22agXf1xIAALHyFrPO%22%29+%5D%5D",[],"2026-05-14T15:00:25+0000",[1336],[],[1344,1346],{"id":1345,"type":853,"lang":18,"uid":1336},"agXe4hIAAOeAFrIP",{"id":1347,"type":853,"lang":21,"uid":1336},"agXc9hIAACMAFq7N",{"title":1349,"description":1353,"image":1359,"category_use_case":1365,"category_property_type":1368,"category_location":1371,"location":1374,"rooms_number":1378,"kpis":1382,"slices":1389,"meta_title":1645,"meta_description":1646,"meta_image":1647,"slices2":1651,"slices3":1663},[1350],{"type":868,"text":1351,"spans":1352,"direction":672},"Is Cheas",[],[1354],{"type":662,"text":1355,"spans":1356,"direction":672},"Die große Stärke von Smartresults ist, dass hier Fachleute im Einklang zusammenarbeiten. Sie haben sofort erkannt, was Is Cheas werden kann und welches Potenzial darin steckt.",[1357],{"start":882,"end":1358,"type":1164},175,{"dimensions":1360,"alt":1351,"copyright":5,"url":1362,"id":1363,"edit":1364},{"width":1087,"height":1361},576,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FagXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress","agXdHKYofJOwHQDi",{"x":882,"y":882,"zoom":883,"background":884},{"id":1093,"type":887,"tags":1366,"lang":14,"slug":1095,"first_publication_date":1096,"last_publication_date":1096,"uid":1095,"data":1367,"link_type":24,"key":1098,"isBroken":34},[],{"label":242},{"id":1100,"type":898,"tags":1369,"lang":14,"slug":1102,"first_publication_date":1103,"last_publication_date":1104,"uid":1105,"data":1370,"link_type":24,"key":1107,"isBroken":34},[],{"label":312},{"id":907,"type":908,"tags":1372,"lang":14,"slug":910,"first_publication_date":911,"last_publication_date":912,"uid":913,"data":1373,"link_type":24,"key":1111,"isBroken":34},[],{"label":915},[1375],{"type":662,"text":1376,"spans":1377,"direction":672},"San Vero Milis, Italien",[],[1379],{"type":662,"text":1380,"spans":1381,"direction":672},"12",[],[1383,1385,1387],{"value":1384,"label":1123},"+131%",{"value":1386,"label":1126},"+13%",{"value":1388,"label":337},"+109%",[1390,1429,1444,1522,1532,1630],{"variation":32,"version":68,"items":1391,"primary":1392,"id":1153,"slice_type":1026,"slice_label":5},[],{"text":1393},[1394,1396,1402,1417,1423,1426],{"type":932,"text":1135,"spans":1395,"direction":672},[],{"type":662,"text":1397,"spans":1398,"direction":672},"Is Cheas ist ein luxuriöser Agriturismo in der Landschaft rund um San Vero Milis im Westen Zentralsardiniens, unweit der Strände der Sinis-Halbinsel. Gegründet von Francesca Ledda, entstand das Projekt als nachhaltiger landwirtschaftlicher Betrieb und touristisches Konzept, das im Einklang mit der Umwelt, der traditionellen sardischen Architektur und der Identität des Gebiets entwickelt wurde.",[1399],{"start":1400,"end":1401,"type":1143},206,273,{"type":662,"text":1403,"spans":1404,"direction":672},"Die Unterkunft richtet sich an Paare und Familien und hat ihr Angebot im Laufe der Jahre schrittweise erweitert. Zu den ersten vier Pinnetti, Unterkünften nach dem Vorbild alter lokaler Hirtenbauten, kamen später sechs Lodges hinzu, alle mit eigenem Garten und privatem Pool.",[1405,1408,1411,1414],{"start":1406,"end":1407,"type":1143},127,131,{"start":1409,"end":1410,"type":1143},132,140,{"start":1412,"end":1413,"type":1143},213,218,{"start":1415,"end":1416,"type":1143},219,225,{"type":662,"text":1418,"spans":1419,"direction":672},"Neben der Beherbergung hat Is Cheas auch ein hochwertiges Erlebnis- und Gastronomieangebot aufgebaut. Das Restaurant, das auch für externe Gäste geöffnet ist, gehört zu den markantesten Elementen des Hauses. Hinzu kommen die Produktion zertifizierter sardischer Trauben, die von einer lokalen Kellerei vinifiziert werden, Weinbergführungen und Verkostungen, Kochkurse, Ausritte sowie ein SPA-Bereich mit Massagen und Behandlungen.",[1420],{"start":1421,"end":1422,"type":1143},45,100,{"type":932,"text":1424,"spans":1425,"direction":672},"Das Projekt",[],{"type":662,"text":1427,"spans":1428,"direction":672},"Is Cheas ist ein anspruchsvolles Projekt mit einer starken Identität und einer klaren Vision. Deshalb suchte Francesca bei der Zusammenarbeit mit Smartness nicht einfach nur ein Tool, um Buchungen und Profitabilität zu steigern.",[],{"variation":32,"version":68,"items":1430,"primary":1431,"id":1165,"slice_type":1166,"slice_label":5},[],{"title":1432,"description":1433},[],[1434,1439],{"type":662,"text":1435,"spans":1436,"direction":672},"„Wir brauchten jemanden, der gemeinsam mit uns an das Projekt glaubt, und das Smartness-Team hat sofort erkannt, was Is Cheas werden kann und welches Potenzial darin steckt. Das ist keineswegs selbstverständlich.",[1437],{"start":882,"end":1438,"type":1164},212,{"type":662,"text":1440,"spans":1441,"direction":672},"Unser Haus ist anders als andere Unterkünfte in Sardinien und steht für eine neue Vorstellung von luxuriöser Reiseerfahrung. Wir mussten bekannter werden, wollten aber jemanden an unserer Seite, der uns hilft, uns auf die richtige Weise zu erzählen.“",[1442],{"start":882,"end":1443,"type":1164},250,{"variation":32,"version":68,"items":1445,"primary":1446,"id":1300,"slice_type":1026,"slice_label":5},[],{"text":1447},[1448,1455,1457,1460,1464,1468,1473,1478,1489,1492,1502,1510,1517],{"type":662,"text":1449,"spans":1450,"direction":672},"Die Anfrage an Smartness entstand also aus einem doppelten Bedürfnis: Einerseits sollte das Projekt wachsen, indem mehr Direktbuchungen generiert und die richtigen Zielgruppen erreicht werden. Andererseits ging es darum, die Identität der Marke zu schützen und gezielt weiterzuentwickeln.",[1451,1453],{"start":1422,"end":1452,"type":1143},107,{"start":1141,"end":1454,"type":1143},244,{"type":932,"text":1178,"spans":1456,"direction":672},[],{"type":662,"text":1458,"spans":1459,"direction":672},"Als das Smartness-Team 2023 die Performance-Daten von Is Cheas im Detail analysierte, zeigte sich bereits eine solide Ausgangsbasis mit einem relevanten Anteil an Direktbuchungen und einem insgesamt guten Gleichgewicht:",[],{"type":1193,"text":1461,"spans":1462,"direction":672},"Online-Buchungsplattformen machten 24 % aus",[1463],{"start":882,"end":1224,"type":1143},{"type":1193,"text":1465,"spans":1466,"direction":672},"Offline-Direktbuchungen lagen bei 49 %",[1467],{"start":882,"end":1197,"type":1143},{"type":1193,"text":1469,"spans":1470,"direction":672},"die Booking Engine trug 27 % bei",[1471,1472],{"start":1202,"end":1203,"type":1143},{"start":1205,"end":1206,"type":1143},{"type":662,"text":1474,"spans":1475,"direction":672},"Was Is Cheas fehlte, war der nächste Entwicklungsschritt: eine ganzheitliche Strategie, die Nachfrage besser ausschöpft, die Booking Engine gezielt stärkt und ein geordnetes, nachhaltiges Wachstum des Geschäfts unterstützt.",[1476],{"start":1058,"end":1477,"type":1143},223,{"type":662,"text":1479,"spans":1480,"direction":672},"Deshalb schlug Smartness Francesca die Aktivierung von Smartresults vor: das erfolgsbasierte Modell, das Software, spezialisierte Beratung und operative Umsetzung in einem einzigen Wachstumsprojekt bündelt, mit einer variablen Provision auf Basis der tatsächlich erreichten Ergebnisse.",[1481,1484,1486],{"start":1482,"end":1483,"type":1143},55,67,{"start":1485,"end":1289,"type":1143},77,{"start":1487,"end":1488,"type":1143},93,99,{"type":662,"text":1490,"spans":1491,"direction":672},"Smartresults setzte die Arbeit dann koordiniert in vier Bereichen auf:",[],{"type":1493,"text":1494,"spans":1495,"direction":672},"o-list-item","Digitale Experience, mit Smartsite Ultra, das die Website vollständig neu aufsetzte, um die Markenwelt von Is Cheas besser zu transportieren und die User Journey bis zur Buchung gezielt zu unterstützen.",[1496,1497,1499],{"start":882,"end":1234,"type":1143},{"start":1498,"end":1275,"type":1143},25,{"start":1500,"end":1501,"type":1143},35,40,{"type":1493,"text":1503,"spans":1504,"direction":672},"Revenue Management, mit Smartpricing Ultra, um die Preise zu optimieren, Nachfragefenster besser zu lesen und die Fähigkeit der Unterkunft zu stärken, ihr Positioning besser auszuschöpfen.",[1505,1506,1508],{"start":882,"end":1206,"type":1143},{"start":1229,"end":1507,"type":1143},36,{"start":1509,"end":1175,"type":1143},37,{"type":1493,"text":1511,"spans":1512,"direction":672},"Direkter Kanal, mit Smartcrs, um Anfragen und Verhandlungen besser zu steuern, die Conversion Rate zu erhöhen und die Rolle der Booking Engine im Distributionsmix zu stärken.",[1513,1514],{"start":882,"end":666,"type":1143},{"start":1515,"end":1516,"type":1143},20,28,{"type":1493,"text":1518,"spans":1519,"direction":672},"Nachfragesteuerung, mit SmartadsUltra, um Nutzer mit hoher Buchungsabsicht gezielt zu erreichen und das Wachstum des direkten Kanals durch fokussierte Kampagnen zu unterstützen.",[1520,1521],{"start":882,"end":1206,"type":1143},{"start":1229,"end":1509,"type":1143},{"variation":32,"version":68,"items":1523,"primary":1524,"id":1311,"slice_type":1166,"slice_label":5},[],{"title":1525,"description":1526},[],[1527],{"type":662,"text":1528,"spans":1529,"direction":672},"„Wir haben zuerst mit der Website begonnen und dann die weiteren Services ergänzt. Ich habe verstanden, dass alles miteinander verbunden ist und sich gegenseitig ergänzt. Wenn sie nicht in ihrer Gesamtheit genutzt werden, können sie nicht die erwarteten Ergebnisse bringen.“",[1530],{"start":882,"end":1531,"type":1164},274,{"variation":32,"version":68,"items":1533,"primary":1534,"id":1629,"slice_type":1026,"slice_label":5},[],{"text":1535},[1536,1538,1541,1546,1555,1558,1566,1574,1577,1580,1585,1587,1592,1597,1600,1603,1608,1610,1615,1622],{"type":932,"text":1241,"spans":1537,"direction":672},[],{"type":662,"text":1539,"spans":1540,"direction":672},"Mit Smartresults baute Is Cheas eine Wachstumskurve auf, die sich im Zeitverlauf verfestigte und weiter beschleunigte: Der erste große Sprung kam nach einem Jahr, 2024, eine zweite Beschleunigung folgte 2025.",[],{"type":1247,"text":1542,"spans":1543,"direction":672},"Umsatz und ADR: stetiges Wachstum",[1544],{"start":882,"end":1545,"type":1143},33,{"type":662,"text":1547,"spans":1548,"direction":672},"Zwischen 2023 und 2025 verzeichnete Is Cheas ein Umsatzwachstum von +131 % sowie einen Anstieg des durchschnittlichen ADR über alle Buchungen hinweg von +13 %.",[1549,1552],{"start":1550,"end":1551,"type":1143},68,74,{"start":1553,"end":1554,"type":1143},153,158,{"type":662,"text":1556,"spans":1557,"direction":672},"Im Detail:",[],{"type":1193,"text":1559,"spans":1560,"direction":672},"2024 stieg der Umsatz um +62 %, der ADR um +6 %",[1561,1563],{"start":1498,"end":1562,"type":1143},30,{"start":1564,"end":1565,"type":1143},43,47,{"type":1193,"text":1567,"spans":1568,"direction":672},"2025 legte der Umsatz nochmals um +42 % zu, der ADR erneut um +6 %",[1569,1571],{"start":1275,"end":1570,"type":1143},39,{"start":1572,"end":1573,"type":1143},62,66,{"type":662,"text":1575,"spans":1576,"direction":672},"Das Wachstum entwickelte sich also nicht nur über das Gesamtvolumen des Geschäfts, sondern auch über den durchschnittlichen Wert der Buchungen. Is Cheas verkaufte mehr und konnte die vorhandene Nachfrage gleichzeitig besser monetarisieren.",[],{"type":1247,"text":1578,"spans":1579,"direction":672},"Direktbuchungen: mehr Kontrolle über den Vertriebs-Mix",[],{"type":662,"text":1581,"spans":1582,"direction":672},"Im gleichen Zeitraum stiegen die gesamten Direktbuchungen um +109 %.",[1583],{"start":1584,"end":1483,"type":1143},61,{"type":662,"text":1556,"spans":1586,"direction":672},[],{"type":1193,"text":1588,"spans":1589,"direction":672},"2024 wuchsen die Direktbuchungen um +40 %",[1590],{"start":1507,"end":1591,"type":1143},41,{"type":1193,"text":1593,"spans":1594,"direction":672},"2025 stiegen sie nochmals um +50 %",[1595],{"start":1596,"end":1275,"type":1143},29,{"type":662,"text":1598,"spans":1599,"direction":672},"Der Wachstumspfad betraf also nicht nur den Gesamtumsatz, sondern auch die Fähigkeit der Unterkunft, mehr Buchungen über die eigenen Kanäle zu generieren und den direkten Vertrieb im Zeitverlauf gezielt zu stärken.",[],{"type":1247,"text":1601,"spans":1602,"direction":672},"Booking Engine und Conversion",[],{"type":662,"text":1604,"spans":1605,"direction":672},"Die Booking Engine war der stärkste Wachstumstreiber: Zwischen 2023 und 2025 legte sie um +278 % zu.",[1606],{"start":1607,"end":1290,"type":1143},90,{"type":662,"text":1556,"spans":1609,"direction":672},[],{"type":1193,"text":1611,"spans":1612,"direction":672},"2024 wuchs sie um +94 %",[1613,1614],{"start":882,"end":1202,"type":1143},{"start":1206,"end":1197,"type":1143},{"type":1193,"text":1616,"spans":1617,"direction":672},"2025 nochmals um +95 %",[1618,1619],{"start":882,"end":1202,"type":1143},{"start":1620,"end":1621,"type":1143},17,22,{"type":662,"text":1623,"spans":1624,"direction":672},"Hinzu kam eine Verbesserung der Conversion Rate auf 46 %: Fast jede zweite Anfrage führte zu einer Buchung.",[1625,1628],{"start":1626,"end":1627,"type":1143},52,56,{"start":1058,"end":1452,"type":1143},"rich_text$a014806e-7ef1-46e1-a8d8-22e12a0622f2",{"variation":32,"version":68,"items":1631,"primary":1632,"id":1644,"slice_type":1166,"slice_label":5},[],{"title":1633,"description":1634},[],[1635,1640],{"type":662,"text":1636,"spans":1637,"direction":672},"„Dadurch, dass wir an einem ganzheitlichen Projekt gearbeitet haben, in dem Revenue, Marketing, Positionierung und Marktselektion Hand in Hand laufen, konnten wir nicht nur die durchschnittliche Rate und die Zahl der Buchungen steigern, sondern auch die Conversion Rate verbessern. ",[1638],{"start":882,"end":1639,"type":1164},282,{"type":662,"text":1641,"spans":1642,"direction":672},"Das bedeutet, dass wir die richtige Zielgruppe ansprechen. Ich denke, genau das ist die große Stärke von Smartresults: Fachleute zu haben, die im Einklang zusammenarbeiten.“",[1643],{"start":882,"end":1261,"type":1164},"card_highlight$024e18ae-c76d-406b-9438-130ab20a38dc","Smartness Bewertungen: Is Cheas (San Vero Milis, Italien) - Fallstudie | Smartness","Lesen Sie in der Fallstudie, welche Erfahrung Is Cheas (San Vero Milis, Italien) mit Smartness gemacht hat.",{"dimensions":1648,"alt":5,"copyright":5,"url":1649,"id":1363,"edit":1650},{"width":1031,"height":1032},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FagXdHKYofJOwHQDi_Ischeascasestudy.jpg?auto=format,compress&rect=0,19,1024,538&w=2400&h=1260",{"x":882,"y":1234,"zoom":883,"background":884},[1652],{"variation":32,"version":68,"items":1653,"primary":1654,"id":1332,"slice_type":1053,"slice_label":5},[],{"icon":5,"title":1655,"description":1658,"link":1661},[1656],{"type":662,"text":1043,"spans":1657,"direction":672},[],[1659],{"type":662,"text":1047,"spans":1660,"direction":672},[],{"id":638,"type":57,"tags":1662,"lang":14,"slug":640,"first_publication_date":641,"last_publication_date":642,"uid":643,"url":644,"link_type":24,"key":1331,"isBroken":34,"text":646},[],[],"3f9f504","All Rights Reserved",1781442128878]