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Mai 2021, dass die Klausel gegen das Wettbewerbsrecht verstieß.",[1117,1120,1121],{"start":1118,"end":1119,"type":903},3,11,{"start":1068,"end":918,"type":903},{"start":1122,"end":1123,"type":903},136,153,{"type":663,"text":1125,"spans":1126,"direction":673},"Hotels in Deutschland dürfen auf ihrer eigenen Website daher günstigere Preise und bessere Buchungsbedingungen anbieten als auf Booking.com.",[],{"type":1094,"text":1128,"spans":1129,"direction":673},"Österreich",[],{"type":663,"text":1131,"spans":1132,"direction":673},"Österreich regelte die Preisfreiheit bereits Ende 2016 gesetzlich.",[1133],{"start":1134,"end":976,"type":903},50,{"type":663,"text":1136,"spans":1137,"direction":673},"Das Preisauszeichnungsgesetz hält fest, dass Gastgewerbebetriebe ihre Preise frei bestimmen dürfen. Betreiber von Buchungsplattformen dürfen diese Freiheit nicht durch Preisbindungs- oder Bestpreisklauseln einschränken.",[1138],{"start":1139,"end":901,"type":903},4,{"type":663,"text":1141,"spans":1142,"direction":673},"Das betrifft nicht nur die Hotelwebsite. Eine Plattform darf auch nicht verlangen, dass ein Betrieb auf anderen Vertriebswegen keine günstigeren Preise oder besseren Bedingungen anbietet.",[],{"type":1094,"text":1144,"spans":1145,"direction":673},"Schweiz",[],{"type":663,"text":1147,"spans":1148,"direction":673},"In der Schweiz trat am 1. Dezember 2022 eine entsprechende Änderung des Gesetzes gegen den unlauteren Wettbewerb in Kraft.",[1149],{"start":1150,"end":1151,"type":903},23,40,{"type":663,"text":1153,"spans":1154,"direction":673},"Sie verbietet Paritätsklauseln in Verträgen zwischen Online-Buchungsplattformen und Beherbergungsbetrieben. Die Schweizer Regelung bezieht sich ausdrücklich auf Preise, Verfügbarkeiten und Konditionen.",[1155,1156],{"start":1139,"end":1051,"type":903},{"start":667,"end":1157,"type":903},30,{"type":663,"text":1159,"spans":1160,"direction":673},"Betriebe können damit nicht nur Preise und Buchungsbedingungen unterscheiden, sondern beispielsweise auch bestimmte Verfügbarkeiten ausschließlich über den eigenen Kanal anbieten.",[],{"type":1094,"text":1162,"spans":1163,"direction":673},"Was der Digital Markets Act zusätzlich verändert hat",[],{"type":663,"text":1165,"spans":1166,"direction":673},"Der Digital Markets Act, kurz DMA, gilt für besonders marktmächtige digitale Plattformen in der Europäischen Union.",[1167,1168,1170],{"start":1139,"end":1119,"type":903},{"start":1068,"end":1169,"type":903},19,{"start":1171,"end":1150,"type":903},20,{"type":663,"text":1173,"spans":1174,"direction":673},"Booking wurde im Mai 2024 für Booking.com als sogenannter Gatekeeper eingestuft. Seit dem 14. November 2024 muss das Unternehmen die entsprechenden Vorgaben vollständig erfüllen.",[1175],{"start":908,"end":971,"type":903},{"type":663,"text":1177,"spans":1178,"direction":673},"Für Hotels in der EU bedeutet das: Sie dürfen auf ihrer eigenen Website und auf anderen Vertriebskanälen andere und ausdrücklich auch bessere Preise oder Bedingungen anbieten als auf Booking.com.",[],{"type":663,"text":1180,"spans":1181,"direction":673},"Die Plattform darf diese Freiheit auch nicht durch Maßnahmen mit vergleichbarer Wirkung einschränken. Die Europäische Kommission nennt als Beispiele höhere Provisionen oder die Entfernung eines Angebots, weil ein Betrieb auf einem anderen Kanal bessere Konditionen anbietet.",[1182],{"start":1183,"end":1184,"type":903},51,100,{"type":663,"text":1186,"spans":1187,"direction":673},"Der DMA gilt unmittelbar in der Europäischen Union und damit unter anderem in Deutschland und Österreich.",[1188,1191],{"start":1189,"end":1190,"type":903},32,44,{"start":1192,"end":1134,"type":903},45,{"type":999,"text":1194,"spans":1195,"direction":673},"Muss der Direktpreis jetzt immer günstiger sein?",[],{"type":663,"text":1197,"spans":1198,"direction":673},"Nein. Die neue Freiheit eröffnet mehrere Möglichkeiten, verpflichtet aber nicht zu einem niedrigeren Preis.",[],{"type":663,"text":1200,"spans":1201,"direction":673},"Welcher Ansatz sinnvoll ist, hängt von Ihren Vertriebskosten, der Nachfrage, Ihrer Positionierung und dem Buchungsverhalten Ihrer Gäste ab.",[1202],{"start":908,"end":1040,"type":903},{"type":1094,"text":1204,"spans":1205,"direction":673},"Möglichkeit 1: ein günstigerer Direktpreis",[],{"type":663,"text":1207,"spans":1208,"direction":673},"Ein sichtbarer Preisvorteil ist leicht verständlich und kann den direkten Buchungsweg attraktiver machen.",[1209,1210],{"start":1139,"end":667,"type":903},{"start":909,"end":1040,"type":903},{"type":663,"text":1212,"spans":1213,"direction":673},"Bevor Sie einen Nachlass festlegen, sollten Sie jedoch den verbleibenden Erlös vergleichen.",[],{"type":663,"text":1215,"spans":1216,"direction":673},"Ein vereinfachtes Beispiel:",[1217],{"start":908,"end":1040,"type":903},{"type":663,"text":1219,"spans":1220,"direction":673},"Ein Zimmer kostet auf einem Buchungsportal 180 Euro. Bei einer Provision von 18 Prozent verbleiben vor weiteren Kosten 147,60 Euro.",[],{"type":663,"text":1222,"spans":1223,"direction":673},"Bieten Sie dasselbe Zimmer direkt für 174 Euro an, zahlt der Gast weniger und beim Hotel kann trotzdem mehr Umsatz verbleiben. Davon müssen noch die Kosten des Direktvertriebs, etwa für Zahlungsabwicklung, Booking Engine oder Werbung, berücksichtigt werden.",[],{"type":663,"text":1225,"spans":1226,"direction":673},"Der passende Preisunterschied lässt sich daher nicht pauschal festlegen.",[],{"type":1094,"text":1228,"spans":1229,"direction":673},"Möglichkeit 2: gleicher Preis, bessere Konditionen",[],{"type":663,"text":1231,"spans":1232,"direction":673},"Der Preis kann auf beiden Kanälen identisch sein, während die Direktbuchung mehr Flexibilität bietet.",[1233],{"start":977,"end":1184,"type":903},{"type":663,"text":1235,"spans":1236,"direction":673},"Dazu gehören beispielsweise eine längere kostenlose Stornierungsfrist, eine spätere Zahlung oder ein Late-Checkout nach Verfügbarkeit.",[],{"type":663,"text":1238,"spans":1239,"direction":673},"Wichtig ist, dass Gäste diesen Vorteil direkt bei der Rate erkennen. Ein allgemeiner Hinweis auf „Direktbuchungsvorteile“ reicht nicht, wenn die konkreten Leistungen erst später im Buchungsprozess erscheinen.",[1240,1241,1244],{"start":908,"end":968,"type":903},{"start":1242,"end":1243,"type":903},145,154,{"start":1245,"end":1246,"type":903},155,165,{"type":1094,"text":1248,"spans":1249,"direction":673},"Möglichkeit 3: ein exklusives Direktangebot",[],{"type":663,"text":1251,"spans":1252,"direction":673},"Pakete und Mitgliederraten lösen den direkten Vergleich mit dem Portalpreis teilweise auf.",[1253],{"start":1119,"end":991,"type":669,"data":1254},{"id":1255,"type":450,"tags":1256,"lang":14,"slug":1257,"first_publication_date":1258,"last_publication_date":1259,"uid":1260,"url":1261,"link_type":24,"isBroken":34},"Z7cIABAAACMAYWLK",[],"braucht-ihr-hotel-ein-treueprogramm-alles-was-sie-dazu-wissen-mussen","2025-02-20T10:46:46+0000","2025-11-27T15:51:11+0000","treueprogramm-hotel","\u002Fde\u002Fblog\u002Ftreueprogramm-hotel",{"type":663,"text":1263,"spans":1264,"direction":673},"Sie können auf der eigenen Website etwa eine Übernachtung mit Frühstück, Parkplatz, Spa-Zugang oder einer regionalen Leistung kombinieren. Auch besondere Raten für Newsletter-Abonnenten, Stammgäste oder Mitglieder eines Treueprogramms sind möglich.",[],{"type":663,"text":1266,"spans":1267,"direction":673},"Damit erhält der Direktkanal ein eigenes Angebot, statt lediglich denselben Zimmerpreis leicht zu unterbieten.",[],"rich_text$a1eb547a-fe45-46b9-9bf2-ed6180e6413b",{"variation":1270,"version":68,"items":1271,"primary":1272,"id":1289,"slice_type":1290,"slice_label":5},"light",[],{"title":1273,"description":1274,"link":1278,"image":1288},[],[1275],{"type":663,"text":1276,"spans":1277,"direction":673},"Unsere Leitfaden für die Erstellung attraktiver Paket-Angebote",[],{"id":1279,"type":450,"tags":1280,"lang":14,"slug":1281,"first_publication_date":1282,"last_publication_date":1283,"uid":1284,"url":1285,"link_type":24,"key":1286,"isBroken":34,"text":1287},"Z7cFKBAAACEAYV0H",[],"angebot-differenzieren-so-erstellen-sie-arrangements-die-gaste-anziehen","2025-02-20T10:36:37+0000","2025-11-17T14:39:41+0000","wie-hotels-erfolgreiche-arrangements-erstellen","\u002Fde\u002Fblog\u002Fwie-hotels-erfolgreiche-arrangements-erstellen","5d7bf059-38f1-43fc-9162-d508dc5a2793","Jetzt lesen",{},"blog_cta$050c0c4d-6a56-46c9-b680-dd7893478165","blog_cta",{"variation":32,"version":68,"items":1292,"primary":1293,"id":1405,"slice_type":931,"slice_label":5},[],{"text":1294},[1295,1298,1304,1307,1310,1316,1321,1326,1329,1332,1335,1338,1345,1348,1351,1354,1357,1360,1363,1366,1369,1372,1377,1380,1383,1386,1389,1392],{"type":999,"text":1296,"spans":1297,"direction":673},"So wird der Direktvorteil im Buchungsprozess sichtbar",[],{"type":663,"text":1299,"spans":1300,"direction":673},"Ob Sie mit einem günstigeren Preis, besseren Konditionen oder einem exklusiven Angebot arbeiten: Der Vorteil muss dort erscheinen, wo der Gast die Buchungswege vergleicht.",[1301],{"start":1302,"end":1303,"type":903},114,170,{"type":663,"text":1305,"spans":1306,"direction":673},"Auf der Hotelwebsite sollte bereits vor dem Einstieg in die Booking Engine klar sein, warum sich die Direktbuchung lohnt. In der Buchungsstrecke selbst gehört der konkrete Vorteil direkt zur jeweiligen Rate. Allgemeine Hinweise wie „Bestpreis garantiert“ oder „Direkt buchen und profitieren“ helfen wenig, wenn nicht erkennbar ist, was der Gast tatsächlich erhält.",[],{"type":663,"text":1308,"spans":1309,"direction":673},"Achten Sie dabei auf drei Punkte:",[],{"type":1311,"text":1312,"spans":1313,"direction":673},"list-item","Angebote müssen vergleichbar bleiben. Zimmerkategorie, Verpflegung, Stornierung und Zahlung sollten so dargestellt sein, dass der Unterschied zum Portalangebot verständlich wird.",[1314],{"start":908,"end":1315,"type":903},37,{"type":1311,"text":1317,"spans":1318,"direction":673},"Der Vorteil sollte sofort erkennbar sein. Ein inkludiertes Frühstück, eine flexiblere Stornierung oder ein Late-Checkout gehört in die Ratenbeschreibung und nicht nur in die allgemeinen Buchungsbedingungen.",[1319],{"start":908,"end":1320,"type":903},41,{"type":1311,"text":1322,"spans":1323,"direction":673},"Die Buchungsstrecke muss den Vorteil mittragen. Sprache, Währung, Verfügbarkeit und Konditionen dürfen beim Wechsel von der Website zur Booking Engine nicht verloren gehen oder widersprüchlich erscheinen.",[1324],{"start":908,"end":1325,"type":903},47,{"type":663,"text":1327,"spans":1328,"direction":673},"Prüfen Sie den gesamten Ablauf regelmäßig selbst, sowohl am Desktop als auch auf dem Smartphone. Suchen Sie Ihr Hotel wie ein Gast, vergleichen Sie das Angebot auf der Website mit den wichtigsten Buchungsportalen und gehen Sie die Direktbuchung bis zum letzten Schritt durch.",[],{"type":663,"text":1330,"spans":1331,"direction":673},"So erkennen Sie nicht nur Preisabweichungen, sondern auch Stellen, an denen ein eigentlich gutes Direktangebot durch unklare Darstellung oder technische Brüche an Wirkung verliert.",[],{"type":999,"text":1333,"spans":1334,"direction":673},"Beabsichtigte und unbeabsichtigte Preisunterschiede",[],{"type":663,"text":1336,"spans":1337,"direction":673},"Nicht jede Abweichung zwischen Website und Buchungsportal ist Teil einer geplanten Strategie.",[],{"type":663,"text":1339,"spans":1340,"direction":673},"Ein scheinbar günstigerer Portalpreis kann beispielsweise aus einer mobilen Rate, einem Treueprogramm, einer zeitlich begrenzten Aktion oder einer anderen Stornierungsbedingung entstehen. Auch Steuern, Währungen und enthaltene Leistungen können unterschiedlich dargestellt werden.",[1341,1343],{"start":968,"end":1342,"type":903},135,{"start":1245,"end":1344,"type":903},176,{"type":663,"text":1346,"spans":1347,"direction":673},"Daneben gibt es unbeabsichtigte Preisabweichungen. Häufige Ursachen sind falsch zugeordnete Raten, verzögerte Aktualisierungen, nicht abgestimmte Aktionen oder Zimmerkontingente, die über Großhändler weiterverkauft werden.",[],{"type":663,"text":1349,"spans":1350,"direction":673},"Prüfen Sie deshalb zunächst, ob Sie wirklich dasselbe Angebot vergleichen:",[],{"type":1311,"text":1352,"spans":1353,"direction":673},"identische Reisedaten und Belegung,",[],{"type":1311,"text":1355,"spans":1356,"direction":673},"dieselbe Zimmerkategorie,",[],{"type":1311,"text":1358,"spans":1359,"direction":673},"gleiche Verpflegung,",[],{"type":1311,"text":1361,"spans":1362,"direction":673},"vergleichbare Stornierungs- und Zahlungsbedingungen,",[],{"type":1311,"text":1364,"spans":1365,"direction":673},"dieselben Steuern und Gebühren.",[],{"type":663,"text":1367,"spans":1368,"direction":673},"Erst danach lässt sich beurteilen, ob eine Preisabweichung gewollt, technisch bedingt oder durch einen Vertriebspartner entstanden ist.",[],{"type":999,"text":1370,"spans":1371,"direction":673},"So entwickeln Sie eine klare Preislogik",[],{"type":663,"text":1373,"spans":1374,"direction":673},"Mehr Freiheit bei der Preisgestaltung kann schnell zu einem unübersichtlichen Nebeneinander aus Rabatten, Mitgliederraten, mobilen Angeboten und Portalaktionen führen.",[1375],{"start":950,"end":1376,"type":903},91,{"type":663,"text":1378,"spans":1379,"direction":673},"Eine klare Preislogik verhindert, dass sich mehrere Nachlässe unbeabsichtigt überlagern.",[],{"type":663,"text":1381,"spans":1382,"direction":673},"Legen Sie zunächst fest, welcher Preis als Ausgangspunkt dient. Davon können Sie flexible und nicht stornierbare Raten, Mitgliedsangebote, Direktvorteile und kanalspezifische Preise ableiten.",[],{"type":663,"text":1384,"spans":1385,"direction":673},"Vergleichen Sie anschließend nicht nur die sichtbaren Preise, sondern den wirtschaftlichen Wert der Buchung. Dazu gehören Provisionen, Zahlungsgebühren, Werbekosten, Stornierungswahrscheinlichkeit und mögliche Zusatzumsätze.",[],{"type":663,"text":1387,"spans":1388,"direction":673},"Buchungsportale bleiben dabei ein wichtiger Teil des Vertriebsmixes. Sie schaffen Reichweite und bringen Nachfrage, die ein Hotel über die eigene Website möglicherweise nicht erreicht hätte.",[],{"type":663,"text":1390,"spans":1391,"direction":673},"Das Ziel ist daher nicht, Portale vollständig zu ersetzen. Sie sollten bewusst entscheiden können, wann sich ein Portalangebot lohnt und wann Sie Gäste gezielt zum direkten Buchungsweg führen möchten.",[],{"type":663,"text":1393,"spans":1394,"direction":673},"Mehr über die Optimierung Ihrer Präsenz auf Buchungsportalen erfahren Sie in unserem Beitrag zur OTA-Sichtbarkeit.",[1395],{"start":967,"end":1396,"type":669,"data":1397},113,{"id":1398,"type":450,"tags":1399,"lang":14,"slug":1400,"first_publication_date":1401,"last_publication_date":1402,"uid":1403,"url":1404,"link_type":24,"isBroken":34},"Z7cSHhAAACQAYXVn",[],"warum-sie-otas-in-die-revenue-management-strategie-ihres-hotels-einbeziehen-sollten-und-wie-sie-es-tun","2025-02-20T11:29:38+0000","2025-11-17T14:39:51+0000","rolle-ota-hotel-revenue-management","\u002Fde\u002Fblog\u002Frolle-ota-hotel-revenue-management","rich_text$3dc10c46-82df-4f8f-9422-a9164fd0384f",{"variation":32,"version":68,"items":1407,"primary":1408,"id":1409,"slice_type":1410,"slice_label":5},[],{},"divider$925b7d49-95aa-4558-9331-91198f3df316","divider",{"variation":32,"version":68,"items":1412,"primary":1413,"id":1432,"slice_type":931,"slice_label":5},[],{"text":1414},[1415,1418,1421,1424,1428],{"type":663,"text":1416,"spans":1417,"direction":673},"Hotels im DACH-Raum verfügen heute über deutlich mehr Freiheit bei Preisen, Verfügbarkeiten und Buchungsbedingungen.",[],{"type":663,"text":1419,"spans":1420,"direction":673},"Dieser Spielraum ist besonders wertvoll, wenn Sie ihn nicht als pauschalen Auftrag zum Unterbieten verstehen. ",[],{"type":663,"text":1422,"spans":1423,"direction":673},"Entscheidend ist, dass die Raten zur aktuellen Nachfrage passen und der Vorteil der Direktbuchung sofort erkennbar ist.",[],{"type":663,"text":1425,"spans":1426,"direction":673},"Smartpricing berechnet Ihre Zimmerpreise automatisch anhand von Buchungstempo, Nachfrage, Saisonalität, Events und Marktentwicklung. Sie definieren Ihre Strategie und Preisgrenzen, während die Raten über die verbundenen Systeme automatisch aktualisiert werden.",[1427],{"start":908,"end":1068,"type":903},{"type":663,"text":1429,"spans":1430,"direction":673},"Möchten Sie sehen, wie das funktioniert?",[1431],{"start":908,"end":1151,"type":903},"rich_text$94ecdcad-fd12-4676-aab2-a2a599a15837",{"variation":32,"version":68,"items":1434,"primary":1435,"id":1451,"slice_type":1290,"slice_label":5},[],{"image":1436,"title":1437,"description":1441,"features":1445,"links":1446},{},[1438],{"type":663,"text":1439,"spans":1440,"direction":673},"Vereinbaren Sie eine persönliche Demo",[],[1442],{"type":663,"text":1443,"spans":1444,"direction":673},"Sprechen Sie mit den Smartness-Experten und erfahren Sie, wie Sie Ihre Preisstrategie automatisieren und den Umsatz Ihrer Unterkunft im Schnitt um 30 Prozent steigern können. Kostenlos und unverbindlich.",[],[],[1447],{"link":1448,"trailing":34,"icon":5},{"id":639,"type":57,"tags":1449,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":24,"key":1450,"isBroken":34,"text":647},[],"679892b9-6362-47d4-9acd-60e86106b5b9","blog_cta$9cc47f6b-b32d-4e82-a0d6-e56bfbb0f0a7",{"variation":32,"version":68,"items":1453,"primary":1454,"id":1459,"slice_type":931,"slice_label":5},[],{"text":1455},[1456],{"type":999,"text":1457,"spans":1458,"direction":673},"FAQs",[],"rich_text$5cc2e36f-41eb-432f-9d35-aa66dd91db2b",{"variation":1016,"version":68,"items":1461,"primary":1462,"id":1513,"slice_type":1514,"slice_label":5},[],{"anchor_id":5,"type":1463,"items":1464},"single",[1465,1477,1489,1501],{"title":1466,"content":1470},[1467],{"type":663,"text":1468,"spans":1469,"direction":673},"Was bedeutet Preisparität im Hotel?",[],[1471,1474],{"type":663,"text":1472,"spans":1473,"direction":673},"Preisparität bedeutet, dass ein Hotel für ein vergleichbares Angebot auf verschiedenen Vertriebskanälen denselben Preis oder dieselben Bedingungen anbieten muss.",[],{"type":663,"text":1475,"spans":1476,"direction":673},"Eine weite Paritätsklausel schränkt sowohl die eigene Website als auch andere Buchungsportale ein. Eine enge Klausel betrifft vor allem den direkten Onlinevertrieb des Hotels.",[],{"title":1478,"content":1482},[1479],{"type":663,"text":1480,"spans":1481,"direction":673},"Dürfen Hotels auf ihrer Website günstiger sein als auf Booking.com?",[],[1483,1486],{"type":663,"text":1484,"spans":1485,"direction":673},"Ja. Hotels in Deutschland und Österreich dürfen auf ihrer Website günstigere Preise und bessere Bedingungen anbieten.",[],{"type":663,"text":1487,"spans":1488,"direction":673},"In der Schweiz sind Paritätsklauseln zu Preisen, Verfügbarkeiten und Konditionen seit Dezember 2022 verboten. Für Booking.com gelten in der EU seit November 2024 zusätzlich die Vorgaben des Digital Markets Act.",[],{"title":1490,"content":1494},[1491],{"type":663,"text":1492,"spans":1493,"direction":673},"Was hat sich in Deutschland geändert?",[],[1495,1498],{"type":663,"text":1496,"spans":1497,"direction":673},"Das Bundeskartellamt untersagte 2015 die enge Bestpreisklausel von Booking.com. Am 18. Mai 2021 bestätigte der Bundesgerichtshof, dass diese Klausel nicht mit dem Wettbewerbsrecht vereinbar war.",[],{"type":663,"text":1499,"spans":1500,"direction":673},"Hotels dürfen auf ihrem eigenen Onlinekanal daher günstigere Preise und bessere Konditionen anbieten.",[],{"title":1502,"content":1506},[1503],{"type":663,"text":1504,"spans":1505,"direction":673},"Wie kann ich Direktbuchungen fördern, ohne den Preis zu senken?",[],[1507,1510],{"type":663,"text":1508,"spans":1509,"direction":673},"Sie können im Direktvertrieb flexiblere Stornierungs- oder Zahlungsbedingungen, inkludierte Leistungen, exklusive Pakete oder Vorteile für Stammgäste anbieten.",[],{"type":663,"text":1511,"spans":1512,"direction":673},"Der konkrete Vorteil sollte direkt bei der Rate sichtbar sein und sich ohne zusätzlichen Erklärungsaufwand verstehen lassen.",[],"faq$76d220fa-7415-4f36-83a3-5ebff12c5567","faq","Preisparität im Hotel: Was heute gilt | Smartness","Welche Paritätsregeln heute in Deutschland, Österreich und der Schweiz gelten und wie Sie Preise und Direktangebote gezielt differenzieren.",{},[1519],{"variation":32,"version":68,"items":1520,"primary":1521,"id":1533,"slice_type":1534,"slice_label":5},[],{"icon":5,"title":1522,"description":1526,"link":1530},[1523],{"type":663,"text":1524,"spans":1525,"direction":673},"So wächst Ihre Unterkunft",[],[1527],{"type":663,"text":1528,"spans":1529,"direction":673},"Fordern Sie eine Smartness-Demo an und erfahren Sie, wie Sie Umsatz und Unabhängigkeit steigern. Kostenlos und unverbindlich.",[],{"id":639,"type":57,"tags":1531,"lang":14,"slug":641,"first_publication_date":642,"last_publication_date":643,"uid":644,"url":645,"link_type":24,"key":1532,"isBroken":34,"text":647},[],"a2ad2dc4-ea33-42cd-a8e6-fcd934216217","side_cta$48fefa48-db28-40c8-93fe-e8d813a58494","side_cta","Preisparität im Hotel: Der Guide",{},{"page":1538,"results_per_page":1539,"results_size":1539,"total_results_size":1540,"total_pages":901,"next_page":1541,"prev_page":5,"results":1542,"version":1584,"license":1585},1,2,56,"https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=ake_CREAAC0AvB3P&q=%5B%5Bnot%28my.blog.uid%2C+%22preisparitaet-hotel-spielraeume%22%29%5D%5D&q=%5B%5Bat%28my.blog.category%2C+%22Z638rhIAACUASK3E%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22blog%22%29%5D%5D&orderings=%5Bdocument.first_publication_date+desc%5D&page=2&pageSize=2&graphQuery=%7B%0A++++++++blog+%7B%0A++++++++++title%0A++++++++++description%0A++++++++%7D%0A++++++%7D&lang=de",[1543,1563],{"id":1544,"uid":1545,"url":1546,"type":450,"href":1547,"tags":1548,"first_publication_date":1549,"last_publication_date":1549,"slugs":1550,"linked_documents":1552,"lang":14,"alternate_languages":1553,"data":1554},"ajv3XxIAAC4A_F5u","gruppenanfragen-hotel-richtig-bepreisen","\u002Fde\u002Fblog\u002Fgruppenanfragen-hotel-richtig-bepreisen","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=ake_CREAAC0AvB3P&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ajv3XxIAAC4A_F5u%22%29+%5D%5D",[],"2026-06-24T16:20:00+0000",[1551],"gruppenanfragen-im-hotel-so-finden-sie-den-richtigen-preis",[],[],{"title":1555,"description":1559},[1556],{"type":872,"text":1557,"spans":1558,"direction":673},"Gruppenanfragen im Hotel: So finden Sie den richtigen Preis",[],[1560],{"type":663,"text":1561,"spans":1562,"direction":673},"Mit Nachfrageprognose, Verdrängungskosten und Zusatzumsätzen entscheiden Sie, ob sich eine Gruppe für Ihren Betrieb lohnt.",[],{"id":1564,"uid":1565,"url":1566,"type":450,"href":1567,"tags":1568,"first_publication_date":1569,"last_publication_date":1570,"slugs":1571,"linked_documents":1573,"lang":14,"alternate_languages":1574,"data":1575},"ai5uHRMAACsAlAds","hotel-zimmerpreise-nach-wochentag","\u002Fde\u002Fblog\u002Fhotel-zimmerpreise-nach-wochentag","https:\u002F\u002Fsmartness.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=ake_CREAAC0AvB3P&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ai5uHRMAACsAlAds%22%29+%5D%5D",[],"2026-06-16T06:30:02+0000","2026-06-22T08:40:01+0000",[1572],"hotelpreise-nach-wochentag-warum-ein-wochenendzuschlag-nicht-reicht",[],[],{"title":1576,"description":1580},[1577],{"type":872,"text":1578,"spans":1579,"direction":673},"Hotelpreise nach Wochentag: Warum ein Wochenendzuschlag nicht reicht",[],[1581],{"type":663,"text":1582,"spans":1583,"direction":673},"Welche Faktoren den Preis eines einzelnen Tages wirklich bestimmen und wie Sie starke Termine besser ausschöpfen, ohne schwächere Tage auszubremsen.",[],"3f9f504","All Rights Reserved",1783087392171]