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den letzten Jahren und besonders in der aktuellen Phase größerer Unsicherheit ist Flexibilität im Buchungsprozess deutlich wichtiger geworden.",[],{"type":650,"text":892,"spans":893,"direction":660},"Eine Untersuchung von Phocuswright zeigt: 7 von 10 Reisenden legen heute mehr Wert auf flexible Buchungsbedingungen als früher.",[894],{"start":895,"end":896,"type":897},42,60,"strong",{"type":650,"text":899,"spans":900,"direction":660},"Gleichzeitig ist es für Gastgeber komplizierter geworden, mit unterschiedlichen Tarifen und Stornierungsregeln zu arbeiten. Es reicht längst nicht mehr, nur zwischen flexibler Rate und nicht erstattungsfähiger Rate zu unterscheiden.",[],{"type":650,"text":902,"spans":903,"direction":660},"Heute müssen die Bedingungen der Buchungsportale, die Regeln für Direktbuchungen, der Umgang mit Aufenthaltsgutscheinen und mögliche Ausnahmen für besondere Fälle zusammenpassen. Genau an diesem Punkt verlieren viele Betriebe an Klarheit: dieselbe Anfrage, aber je nach Kanal eine andere Antwort.",[],{"type":650,"text":905,"spans":906,"direction":660},"Um auf verschiedene Fälle vorbereitet zu sein, hilft ein klarer Ablauf:",[],{"type":908,"text":909,"spans":910,"direction":660},"list-item","Zuerst entscheiden Sie, wie stark Sie den Umsatz absichern möchten.",[],{"type":908,"text":912,"spans":913,"direction":660},"Dann prüfen Sie, über welchen Kanal die Buchung eingegangen ist.",[],{"type":908,"text":915,"spans":916,"direction":660},"Danach klären Sie, was sich tatsächlich anwenden lässt, welche Alternativen sinnvoll sind",[],{"type":908,"text":918,"spans":919,"direction":660},"und — wenn mehrere Personen beteiligt sind — wer die endgültige Entscheidung trifft.",[],{"type":650,"text":921,"spans":922,"direction":660},"In diesem Artikel finden Sie die wichtigsten Überlegungen, um in Ihrer Unterkunft einen klaren Standardablauf festzulegen.",[],{"type":650,"text":924,"spans":925,"direction":660},"Am Ende können Sie außerdem den Praxisleitfaden zum Umgang mit Stornierungen, Erstattungen und Gutscheinen herunterladen: ein vollständiger Überblick über die wichtigsten Vertriebskanäle und typische Fälle, mit Tipps und Beispielen aus der Praxis.",[926,929],{"start":927,"end":928,"type":897},32,47,{"start":930,"end":931,"type":897},140,247,{"type":933,"text":934,"spans":935,"direction":660},"heading2","Nicht erstattungsfähiger Hoteltarif: Vorteile und Grenzen",[],{"type":650,"text":937,"spans":938,"direction":660},"Die erste Entscheidung betrifft den Grad an Schutz, den Sie Ihrem Umsatz geben möchten.",[],{"type":650,"text":940,"spans":941,"direction":660},"Zu den am häufigsten genutzten Lösungen gehört der nicht erstattungsfähige Tarif. Sein Vorteil ist klar: Er senkt das wirtschaftliche Risiko im Stornierungsfall und macht den Umsatz auf stark nachgefragten Terminen besser planbar. Auf Booking.com kann eine Unterkunft zum Beispiel mit kostenfreien, teilweise erstattungsfähigen und nicht erstattungsfähigen Bedingungen arbeiten und je nach Tarif unterschiedliche Regeln hinterlegen.",[942,945,948],{"start":943,"end":944,"type":897},51,56,{"start":946,"end":947,"type":897},57,74,{"start":949,"end":950,"type":897},75,80,{"type":650,"text":952,"spans":953,"direction":660},"Trotzdem ist ein nicht erstattungsfähiger Tarif nicht automatisch die beste Lösung. Er funktioniert vor allem dann gut, wenn die Nachfrage hoch ist, das Datum stark ist oder das größte Risiko darin liegt, ein Zimmer kurzfristig nicht mehr sinnvoll weiterverkaufen zu können.",[],{"type":650,"text":955,"spans":956,"direction":660},"Weniger sinnvoll ist er, wenn er pauschal auf alle Zeiträume und alle Kanäle angewendet wird, besonders dann, wenn Flexibilität für Gäste im Buchungsprozess ein wichtiges Entscheidungskriterium ist.",[],{"type":650,"text":958,"spans":959,"direction":660},"Die eigentliche Frage ist deshalb nicht, ob ein nicht erstattungsfähiger Tarif funktioniert. Entscheidend ist, wann sein Einsatz sinnvoll ist und welche Alternativen daneben angeboten werden sollten.",[960],{"start":961,"end":962,"type":897},111,199,{"type":933,"text":964,"spans":965,"direction":660},"Booking.com, Airbnb und Vrbo: Warum OTA-Regeln nicht derselben Logik folgen",[],{"type":650,"text":967,"spans":968,"direction":660},"Wenn klar ist, wie stark Sie Ihren Umsatz absichern möchten, folgt der zweite Schritt: Sie müssen verstehen, über welchen Kanal die Buchung eingegangen ist.",[969],{"start":970,"end":971,"type":897},109,156,{"type":650,"text":973,"spans":974,"direction":660},"Denn OTAs steuern Stornierungen nicht auf dieselbe Weise.",[],{"type":650,"text":976,"spans":977,"direction":660},"Bei Booking.com liegt der Schwerpunkt vor allem auf den von der Unterkunft konfigurierbaren Regelungen: kostenfreie Stornierung, teilweise erstattungsfähig und nicht erstattungsfähig. In der Booking-Dokumentation ist zum Beispiel festgehalten, dass in der Kategorie „partially refundable“ immer eine Gebühr anfällt, häufig auf Basis von 50 Prozent des Aufenthalts oder der ersten Nacht. In der Kategorie „non-refundable“ muss der Gast den vollständigen Betrag zahlen, soweit keine lokalen gesetzlichen Grenzen entgegenstehen.",[978],{"start":979,"end":980,"type":897},4,15,{"type":650,"text":982,"spans":983,"direction":660},"Bei Airbnb ist die Logik detaillierter. Dort sind Rückerstattung an den Gast und Auszahlung an den Host viel enger miteinander verknüpft. Für kurze Aufenthalte enthalten alle Standardrichtlinien ein kostenfreies 24-Stunden-Fenster ab Buchung, sofern der Check-in mindestens sieben Tage später liegt. Danach ändern sich Rückerstattung und Auszahlung je nach gewählter Regelung.",[984],{"start":979,"end":985,"type":897},10,{"type":650,"text":987,"spans":988,"direction":660},"Bei Vrbo kommt ein weiterer Punkt hinzu: Dort ist nicht nur die Stornierung durch den Gast relevant, sondern auch die Stornierung, die dem Gastgeber oder Verwalter zugerechnet wird. Gerade für Betreiber von Ferienwohnungen oder mehreren Unterkünften macht das einen erheblichen Unterschied.",[989],{"start":979,"end":990,"type":897},8,{"type":933,"text":992,"spans":993,"direction":660},"Vrbo-Stornogebühren für Gastgeber: Warum dieser Punkt besonders sensibel ist",[],{"type":650,"text":995,"spans":996,"direction":660},"Bei Vrbo ist nicht nur wichtig, was passiert, wenn ein Gast storniert. Ebenso relevant ist, was passiert, wenn eine bestätigte Buchung vom Host oder Verwalter storniert wird oder aus seiner Verantwortung heraus nicht eingehalten werden kann.",[997],{"start":998,"end":999,"type":897},135,168,{"type":650,"text":1001,"spans":1002,"direction":660},"Nach der offiziellen Vrbo-Richtlinie können in diesem Fall mehrere Folgen gleichzeitig eintreten: finanzielle Strafgebühren, eine vorübergehende Sperrung des Inserats, kein Auszahlungsanspruch für die stornierte Buchung, eine Blockierung des Kalenders, der mögliche Verlust des Premium-Host-Status und ein negativer Einfluss auf die Sichtbarkeit in den Suchergebnissen.",[1003,1006,1009],{"start":1004,"end":1005,"type":897},145,251,{"start":1007,"end":1008,"type":897},266,297,{"start":1010,"end":1011,"type":897},306,345,{"type":650,"text":1013,"spans":1014,"direction":660},"Für europäische Beherbergungsbetriebe gelten seit dem 28. April 2026 folgende Gebühren:",[1015],{"start":1016,"end":1017,"type":897},54,68,{"type":908,"text":1019,"spans":1020,"direction":660},"bis zu 100 Prozent des Buchungsbetrags, wenn die Stornierung am Check-in-Tag oder danach erfolgt",[1021],{"start":1022,"end":1023,"type":897},0,18,{"type":908,"text":1025,"spans":1026,"direction":660},"50 Prozent innerhalb von 48 Stunden vor Check-in",[1027],{"start":1022,"end":985,"type":897},{"type":908,"text":1029,"spans":1030,"direction":660},"25 Prozent zwischen 30 Tagen und 48 Stunden vor Check-in",[1031],{"start":1022,"end":985,"type":897},{"type":908,"text":1033,"spans":1034,"direction":660},"10 Prozent bei mehr als 30 Tagen Vorlauf",[1035],{"start":1022,"end":985,"type":897},{"type":650,"text":1037,"spans":1038,"direction":660},"Gerade für Betriebe mit Ferienwohnungen oder mehreren Einheiten verändert das die Perspektive erheblich. Auf Vrbo ist eine Stornierung nicht nur eine Frage der Gästebeziehung. Sie kann sehr schnell zu einem konkreten wirtschaftlichen und operativen Problem werden.",[],{"type":650,"text":1040,"spans":1041,"direction":660},"Deshalb ist auf dieser Plattform nicht nur eine gute Regelung wichtig, sondern auch die Vermeidung interner Fehler, die zu einer Stornierung einer bereits bestätigten Buchung führen.",[],{"type":933,"text":1043,"spans":1044,"direction":660},"Stornogebühren für Hotels: Was in Deutschland, Österreich und der Schweiz gilt",[],{"type":650,"text":1046,"spans":1047,"direction":660},"Nach dem Buchungskanal kommt der nächste Schritt: Sie müssen verstehen, was Sie bei Direktbuchungen rechtlich tatsächlich durchsetzen können.",[],{"type":650,"text":1049,"spans":1050,"direction":660},"Denn im Alltag reicht es nicht, einfach eine Stornogebühr in die Bedingungen zu schreiben. Maßgeblich ist, ob sie im jeweiligen Land in dieser Form haltbar ist und ob sie im Streitfall als verhältnismäßig gilt.",[],{"type":650,"text":1052,"spans":1053,"direction":660},"In Deutschland, Österreich und der Schweiz können Hotels eigene Stornoregeln für Direktbuchungen festlegen, wenn diese vor der Buchungsbestätigung transparent kommuniziert werden. Ein allgemeines 14-Tage-Widerrufsrecht wie bei vielen anderen Online-Käufen greift bei Hotelbuchungen mit festen Reisedaten in der Regel nicht. Trotzdem gelten je nach Land unterschiedliche Maßstäbe dafür, was bei einer Stornierung durch den Gast tatsächlich verlangt werden kann.",[1054,1057],{"start":1055,"end":1056,"type":897},184,218,{"start":1058,"end":1059,"type":897},386,460,{"type":1061,"text":1062,"spans":1063,"direction":660},"heading3","Deutschland",[],{"type":650,"text":1065,"spans":1066,"direction":660},"In Deutschland können Hotels Stornokosten grundsätzlich im Voraus regeln. Dabei gilt aber: 100 Prozent des Buchungswerts lassen sich in der Regel nicht pauschal ansetzen, weil ersparte Aufwendungen berücksichtigt werden müssen.",[1067],{"start":1068,"end":1069,"type":897},92,169,{"type":650,"text":1071,"spans":1072,"direction":660},"In der Praxis wird dafür oft mit Pauschalen gearbeitet. Nach DEHOGA-Empfehlung liegen diese typischerweise bei 20 Prozent für Übernachtung mit Frühstück, 30 Prozent mit Halbpension und 40 Prozent mit Vollpension.",[1073],{"start":1074,"end":1075,"type":897},61,78,{"type":650,"text":1077,"spans":1078,"direction":660},"Gestaffelte Stornoregeln sind möglich, etwa mit höheren Kosten bei kurzfristiger Absage. Auch Anzahlungen im Bereich von 20 bis 30 Prozent sind grundsätzlich möglich, wenn sie klar geregelt sind.",[1079],{"start":1080,"end":1081,"type":897},94,105,{"type":1061,"text":1083,"spans":1084,"direction":660},"Österreich",[],{"type":650,"text":1086,"spans":1087,"direction":660},"In Österreich orientieren sich viele Betriebe an den Allgemeinen Geschäftsbedingungen für die Hotellerie 2006 (AGBH 2006). Dort ist als typische Staffel vorgesehen:",[1088],{"start":1089,"end":1090,"type":897},53,121,{"type":908,"text":1092,"spans":1093,"direction":660},"kostenlos bis 3 Monate vor Anreise",[],{"type":908,"text":1095,"spans":1096,"direction":660},"40 Prozent bis 1 Monat vor Anreise",[],{"type":908,"text":1098,"spans":1099,"direction":660},"70 Prozent bis 1 Woche vor Anreise",[],{"type":908,"text":1101,"spans":1102,"direction":660},"90 Prozent in der letzten Woche vor Anreise",[],{"type":650,"text":1104,"spans":1105,"direction":660},"Auch hier müssen ersparte Aufwendungen oder eine anderweitige Vermietung berücksichtigt werden.",[],{"type":650,"text":1107,"spans":1108,"direction":660},"Zusätzlich spielt in Österreich häufig das Handgeld eine Rolle, oft im Bereich von 20 bis 30 Prozent. Wenn der Gast die Stornierung zu vertreten hat, kann es einbehalten werden. Wenn dagegen das Hotel selbst nicht leisten kann, ist es grundsätzlich doppelt zurückzuzahlen.",[1109],{"start":1110,"end":943,"type":897},43,{"type":1061,"text":1112,"spans":1113,"direction":660},"Schweiz",[1114],{"start":1022,"end":1115,"type":897},7,{"type":650,"text":1117,"spans":1118,"direction":660},"In der Schweiz ist vor allem der tatsächlich entstandene Schaden maßgeblich. Wenn ein Zimmer weiterverkauft werden kann, entsteht in diesem Umfang auch kein ersatzfähiger Ausfall.",[1119],{"start":1120,"end":1121,"type":897},33,64,{"type":650,"text":1123,"spans":1124,"direction":660},"Hotels können deshalb auch hier mit gestaffelten Stornoregeln arbeiten, etwa 80 Prozent ab 14 Tagen vor Anreise oder 100 Prozent am Anreisetag. Maßgeblich bleibt aber, ob das Zimmer erneut verkauft werden konnte und ob der Betrieb sich um Ersatz bemüht hat.",[],{"type":650,"text":1126,"spans":1127,"direction":660},"Ein gesetzliches Widerrufsrecht wie im EU-Verbraucherrecht gibt es in der Schweiz nicht. Umso wichtiger ist es, dass die AGB klar formuliert sind.",[],{"type":1061,"text":1129,"spans":1130,"direction":660},"Was in allen drei Ländern in der Praxis zählt",[1131],{"start":1022,"end":1132,"type":897},45,{"type":650,"text":1134,"spans":1135,"direction":660},"Unabhängig vom Land reicht es nicht, einfach eine Stornogebühr vorzusehen. Eine tragfähige Regelung sollte klar festhalten:",[1136],{"start":949,"end":1137,"type":897},123,{"type":908,"text":1139,"spans":1140,"direction":660},"bis wann eine Stornierung kostenfrei möglich ist",[],{"type":908,"text":1142,"spans":1143,"direction":660},"welche Stornokosten danach anfallen",[],{"type":908,"text":1145,"spans":1146,"direction":660},"worauf sich diese beziehen",[],{"type":908,"text":1148,"spans":1149,"direction":660},"wann die Belastung erfolgt",[],{"type":908,"text":1151,"spans":1152,"direction":660},"was bei einer Nichtanreise gilt",[],{"type":908,"text":1154,"spans":1155,"direction":660},"ob es Alternativen gibt, etwa einen Gutschein oder eine Umbuchung",[],{"type":650,"text":1157,"spans":1158,"direction":660},"Bei Direktbuchungen ist also nicht die strengste Regel automatisch die beste, sondern diejenige, die klar formuliert ist und sich im Alltag konsistent anwenden lässt.",[1159,1161],{"start":930,"end":1160,"type":897},150,{"start":1162,"end":1163,"type":897},151,159,"rich_text$9ebca03a-3c06-4845-8fc5-1244ebf29ce8","rich_text",{"variation":1167,"version":68,"items":1168,"primary":1169,"id":1185,"slice_type":1186,"slice_label":5},"light",[],{"title":1170,"description":1171,"link":1175,"image":1184},[],[1172],{"type":650,"text":1173,"spans":1174,"direction":660},"Kostenloser Leitfaden: Wie kommunizieren Sie richtig bei Stornierungen?",[],{"id":1176,"type":1177,"tags":1178,"lang":14,"slug":1179,"first_publication_date":107,"last_publication_date":107,"uid":1180,"url":1181,"link_type":24,"key":1182,"isBroken":34,"text":1183},"aeobvBIAACMA7XPk","guide",[],"schwankende-nachfrage-teil-2-so-kommunizieren-sie-bei-stornierungen","stornierungen-in-hotels-und-ferienunterkuenften-richtig-kommunizieren","/de/kostenlose-ressourcen/stornierungen-in-hotels-und-ferienunterkuenften-richtig-kommunizieren","8c7b2ecc-1568-4736-a17b-5fcc899ea7d0","Jetzt herunterladen",{},"blog_cta$3e17cfc9-925b-4d81-be38-d92498b45bcc","blog_cta",{"variation":32,"version":68,"items":1188,"primary":1189,"id":1337,"slice_type":1165,"slice_label":5},[],{"text":1190},[1191,1194,1202,1207,1218,1221,1224,1227,1230,1233,1236,1239,1245,1248,1251,1254,1257,1260,1265,1268,1271,1284,1287,1290,1293,1296,1299,1302,1305,1308,1311,1316,1319,1322,1325,1328,1331,1334],{"type":933,"text":1192,"spans":1193,"direction":660},"Stornierung wegen höherer Gewalt",[],{"type":650,"text":1195,"spans":1196,"direction":660},"Hier wird das Thema heikler. Denn dann geht es nicht mehr nur um die Frage, ob erstattet wird oder nicht, sondern darum, wie sich in Fällen mit scheinbar außergewöhnlichem Stornierungsgrund konsistent entscheiden lässt.",[1197,1200],{"start":1198,"end":1199,"type":897},69,104,{"start":1090,"end":1201,"type":897},219,{"type":650,"text":1203,"spans":1204,"direction":660},"Bei Direktbuchungen legt die Unterkunft in der Regel selbst fest, wie solche Fälle behandelt werden — vorausgesetzt, die Regelung ist klar formuliert und wird vor der Buchungsbestätigung transparent kommuniziert.",[1205],{"start":979,"end":1206,"type":897},19,{"type":650,"text":1208,"spans":1209,"direction":660},"Bei vermittelten Buchungen gilt zunächst, was die jeweilige Plattform vorsieht. Airbnb kennt zum Beispiel eine Richtlinie für Major Disruptive Events, wendet sie aber nicht auf jeden unvorhergesehenen Fall an. Nicht darunter fallen etwa individuelle Erkrankungen, Flugausfälle, Streiks im Verkehr, verschobene Veranstaltungen oder Wetterbedingungen, die für Ort und Jahreszeit vorhersehbar sind.",[1210,1212,1215],{"start":979,"end":1211,"type":897},16,{"start":1213,"end":1214,"type":897},17,26,{"start":1216,"end":1217,"type":897},126,149,{"type":650,"text":1219,"spans":1220,"direction":660},"Das heißt: Es reicht nicht, sich pauschal auf höhere Gewalt zu berufen. Entscheidend ist, ob der konkrete Fall tatsächlich unter die Regeln der Plattform fällt oder nicht.",[],{"type":650,"text":1222,"spans":1223,"direction":660},"Auch wenn es also eine externe Regel gibt, braucht die Unterkunft ein eigenes internes Kriterium. Sinnvoll ist es, vorab mindestens diese vier Punkte zu klären:",[],{"type":908,"text":1225,"spans":1226,"direction":660},"wer entscheidet, ob eine Ausnahme gemacht oder die Standardregelung angewendet wird",[],{"type":908,"text":1228,"spans":1229,"direction":660},"welche Nachweise vom Gast verlangt werden",[],{"type":908,"text":1231,"spans":1232,"direction":660},"welche Alternativen angeboten werden können, zum Beispiel ein Gutschein oder eine Umbuchung",[],{"type":908,"text":1234,"spans":1235,"direction":660},"innerhalb welcher Frist eine Antwort erfolgen soll",[],{"type":933,"text":1237,"spans":1238,"direction":660},"Hotelgutschein: So funktioniert er in der Praxis",[],{"type":650,"text":1240,"spans":1241,"direction":660},"Wenn eine vollständige Rückerstattung nicht die beste Lösung ist, kann ein Gutschein eine sinnvolle Alternative sein. Er hilft dabei, den Wert der Buchung nicht komplett zu verlieren und dem Gast gleichzeitig eine konkrete Möglichkeit für einen späteren Aufenthalt offenzuhalten.",[1242],{"start":1243,"end":1244,"type":897},134,279,{"type":650,"text":1246,"spans":1247,"direction":660},"Damit ein Gutschein in der Praxis funktioniert, sollte er aber nicht bei einem allgemeinen Versprechen stehen bleiben. Klar festgehalten werden sollten:",[],{"type":908,"text":1249,"spans":1250,"direction":660},"der gutgeschriebene Betrag",[],{"type":908,"text":1252,"spans":1253,"direction":660},"das Ablaufdatum",[],{"type":908,"text":1255,"spans":1256,"direction":660},"die Art der Einlösung",[],{"type":908,"text":1258,"spans":1259,"direction":660},"mögliche Einschränkungen oder ausgeschlossene Zeiträume",[],{"type":650,"text":1261,"spans":1262,"direction":660},"Ein weiterer wichtiger Punkt ist die interne Verwaltung. Der Gutschein sollte immer im Verwaltungssystem erfasst werden oder, falls das nicht möglich ist, in einem gemeinsamen und laufend gepflegten Register. Sonst besteht die Gefahr, den Überblick über das gewährte Guthaben, die vereinbarten Bedingungen oder die ursprüngliche Buchung zu verlieren.",[1263],{"start":946,"end":1264,"type":897},120,{"type":650,"text":1266,"spans":1267,"direction":660},"Außerdem lohnt es sich, einen Punkt im Blick zu behalten, der oft unterschätzt wird: Ein völlig frei einlösbarer Gutschein ist nicht automatisch die beste Lösung. Wenn er ohne Einschränkungen an jedem beliebigen Datum eingesetzt werden kann, ist die Wahrscheinlichkeit hoch, dass der Gast ihn genau in den Zeiträumen einlöst, in denen die Unterkunft auch ohne Gutschein zum vollen Preis verkauft hätte.",[],{"type":650,"text":1269,"spans":1270,"direction":660},"Deshalb sollte ein Gutschein nicht nur als flexible Lösung für den Gast verstanden werden, sondern auch als Instrument, das sinnvoll in die Preisstrategie, Verfügbarkeitssteuerung und Saisonalität eingebunden werden muss.",[],{"type":650,"text":1272,"spans":1273,"direction":660},"Wenn Sie das Thema Revenue-Management-Maßnahmen für Zeiten instabiler Nachfrage vertiefen möchten, lesen Sie auch den Artikel dazu, wie Hotels, B&Bs und Ferienunterkünfte ihre Einnahmen bei rückläufigen Buchungen schützen können.",[1274],{"start":1275,"end":1276,"type":656,"data":1277},118,228,{"id":1278,"type":448,"tags":1279,"lang":14,"slug":1280,"first_publication_date":1281,"last_publication_date":1281,"uid":1282,"url":1283,"link_type":24,"isBroken":34},"ad80khIAACQAdTYO",[],"sommer-2026-so-reagieren-sie-auf-schwachere-buchungen","2026-04-16T08:00:00+0000","buchungsrueckgang-hotel-2026-umsatz-schuetzen","/de/blog/buchungsrueckgang-hotel-2026-umsatz-schuetzen",{"type":933,"text":1285,"spans":1286,"direction":660},"Reiserücktrittsversicherung im Hotel: Wann sie sinnvoll sein kann",[],{"type":650,"text":1288,"spans":1289,"direction":660},"In manchen Fällen reichen Gutscheine und klassische Stornierungsbedingungen nicht aus, um eine ausgewogene Lösung zu finden. Genau dann kann es sinnvoll sein, auch eine Reiserücktrittsversicherung in die eigenen Optionen einzubeziehen.",[],{"type":650,"text":1291,"spans":1292,"direction":660},"Versicherte Vorauszahlungsraten verbinden zwei Interessen: das der Unterkunft, die ihren Umsatz absichern möchte, und das des Gastes, der sich bei unvorhergesehenen Ereignissen bestmöglich geschützt fühlen will.",[],{"type":650,"text":1294,"spans":1295,"direction":660},"Sinnvoll sein kann eine solche Lösung vor allem:",[],{"type":908,"text":1297,"spans":1298,"direction":660},"in der Hochsaison",[],{"type":908,"text":1300,"spans":1301,"direction":660},"bei höherwertigen Aufenthalten",[],{"type":908,"text":1303,"spans":1304,"direction":660},"in internationalen Märkten",[],{"type":908,"text":1306,"spans":1307,"direction":660},"in Phasen starker geopolitischer Unsicherheit",[],{"type":933,"text":1309,"spans":1310,"direction":660},"Stornierungsmanagement für Property Manager: Was zusätzlich zur Regelung festgelegt werden sollte",[],{"type":650,"text":1312,"spans":1313,"direction":660},"Der letzte Schritt ist besonders wichtig für Property Manager, die im Team arbeiten: Es muss klar sein, wer die endgültige Entscheidung trifft.",[1314],{"start":1199,"end":1315,"type":897},143,{"type":650,"text":1317,"spans":1318,"direction":660},"Ziel ist es zu vermeiden, dass mehrere Personen bei derselben Art von Fall mit unterschiedlichen Maßstäben arbeiten.",[],{"type":650,"text":1320,"spans":1321,"direction":660},"Das Risiko ist in solchen Konstellationen keineswegs theoretisch:",[],{"type":908,"text":1323,"spans":1324,"direction":660},"Ein Co-Host sagt eine nicht freigegebene Rückerstattung zu",[],{"type":908,"text":1326,"spans":1327,"direction":660},"Das Team verwechselt die Regeln des Direktkanals mit denen von Airbnb oder Booking.com",[],{"type":908,"text":1329,"spans":1330,"direction":660},"Ausnahmen werden nach Gefühl statt nach Kriterien behandelt",[],{"type":908,"text":1332,"spans":1333,"direction":660},"Niemand hält sauber fest, was gewährt wurde und aus welchem Grund",[],{"type":650,"text":1335,"spans":1336,"direction":660},"Um unangenehme Folgen und vermeidbare wirtschaftliche Verluste zu verhindern, empfiehlt sich eine interne Vorgehensweise, in der klar geregelt ist, wer entscheiden darf, innerhalb welcher Frist geantwortet werden muss und wie groß der jeweilige Entscheidungsspielraum ist.",[],"rich_text$77b3fa79-d3d6-49c0-a2f9-0dd23356e3d0",{"variation":32,"version":68,"items":1339,"primary":1340,"id":1341,"slice_type":1342,"slice_label":5},[],{},"divider$70df696f-1a88-4b17-9c9a-d134d2e3e817","divider",{"variation":32,"version":68,"items":1344,"primary":1345,"id":1384,"slice_type":1165,"slice_label":5},[],{"text":1346},[1347,1353,1356,1362,1370,1375,1379],{"type":650,"text":1348,"spans":1349,"direction":660},"Wenn Sie besser verstehen möchten, wie Sie OTA-Bedingungen, Direktbuchungen, Aufenthaltsgutscheine, Versicherungslösungen und Rückerstattungsanfragen steuern, ohne jedes Mal wieder bei null anfangen zu müssen, haben wir einen Praxisleitfaden für Hotels, B&Bs, Ferienunterkünfte und Property Manager vorbereitet.",[1350],{"start":1351,"end":1352,"type":897},226,299,{"type":650,"text":1354,"spans":1355,"direction":660},"Darin finden Sie:",[],{"type":908,"text":1357,"spans":1358,"direction":660},"einen Überblick über die Stornierungsbedingungen auf Booking.com, Airbnb, Vrbo, TripAdvisor und im Direktvertrieb",[1359],{"start":1360,"end":1361,"type":897},6,48,{"type":908,"text":1363,"spans":1364,"direction":660},"Beispiele, die zeigen, wie sich unterschiedliche Stornierungsbedingungen auf den Umsatz auswirken",[1365,1367],{"start":1022,"end":1366,"type":897},9,{"start":1368,"end":1369,"type":897},73,97,{"type":908,"text":1371,"spans":1372,"direction":660},"Kriterien für den Umgang mit Anfragen rund um höhere Gewalt, Gutscheine und Stornogebühren",[1373],{"start":1022,"end":1374,"type":897},37,{"type":908,"text":1376,"spans":1377,"direction":660},"operative Hinweise für Property Manager und Teams mit Mitarbeitenden",[1378],{"start":1022,"end":1206,"type":897},{"type":908,"text":1380,"spans":1381,"direction":660},"Ansätze für den Umgang mit versicherten Raten und Wellen von Stornierungen",[1382],{"start":1022,"end":1383,"type":897},23,"rich_text$5005b3a0-a35f-4fb3-ad44-e5108d119606",{"variation":32,"version":68,"items":1386,"primary":1387,"id":1408,"slice_type":1186,"slice_label":5},[],{"image":1388,"title":1389,"description":1393,"features":1397,"links":1398},{},[1390],{"type":650,"text":1391,"spans":1392,"direction":660},"Kostenlosen Leitfaden herunterladen",[],[1394],{"type":650,"text":1395,"spans":1396,"direction":660},"Erfahren Sie, wie Sie Stornierungsbedingungen, Rückerstattungen und Gutscheine besser steuern, mit konkreten Beispielen.",[],[],[1399],{"link":1400,"trailing":34,"icon":5},{"id":1401,"type":1177,"tags":1402,"lang":14,"slug":1403,"first_publication_date":839,"last_publication_date":839,"uid":1404,"url":1405,"link_type":24,"key":1406,"isBroken":34,"text":1407},"af22PRIAACQACsmA",[],"schwankende-nachfrage-teil-3-stornierungen--erstattungen-ohne-verluste-steuern","leitfaden-stornierungen-erstattungen-gutscheine-hotel","/de/kostenlose-ressourcen/leitfaden-stornierungen-erstattungen-gutscheine-hotel","c1b5ee0e-c2b8-4a68-afec-01eff1daadc3","Leitfaden herunterladen","blog_cta$0f911c57-a4e6-45a3-8831-e759d1f2794c","Hotelstornierungen und Erstattungen: Bedingungen und Strategien | Smartness","Ist ein nicht erstattungsfähiger Tarif immer sinnvoll? Erfahren Sie, welche Regeln Buchungsportale und das Recht bei Stornierungen vorsehen.",{},[1413],{"variation":32,"version":68,"items":1414,"primary":1415,"id":1428,"slice_type":1429,"slice_label":5},[],{"icon":5,"title":1416,"description":1420,"link":1424},[1417],{"type":650,"text":1418,"spans":1419,"direction":660},"Alles zu Stornierungen und Erstattungen",[],[1421],{"type":650,"text":1422,"spans":1423,"direction":660},"Praxisleitfaden mit Beispielen für den Umgang mit Stornierungsbedingungen.",[],{"id":1176,"type":1177,"tags":1425,"lang":14,"slug":1179,"first_publication_date":107,"last_publication_date":107,"uid":1180,"url":1181,"link_type":24,"key":1426,"isBroken":34,"text":1427},[],"6a46fc66-b6cf-4479-b9d3-7fcbe0ecb51f","Datei herunterladen","side_cta$38b56152-9f8f-40d2-958f-b2b45ece378e","side_cta","Hotelstornierungen und Erstattungen: Bedingungen, Gutscheine und Strategien",{},{"page":1433,"results_per_page":1434,"results_size":1434,"total_results_size":927,"total_pages":1211,"next_page":1435,"prev_page":5,"results":1436,"version":1482,"license":1483},1,2,"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agc08BIAAOeAGMS1&q=%5B%5Bnot%28my.blog.uid%2C+%22hotel-stornierungen-erstattungen-gutscheine-strategien%22%29%5D%5D&q=%5B%5Bat%28my.blog.category%2C+%22Z6383xIAACUASK42%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22blog%22%29%5D%5D&orderings=%5Bdocument.first_publication_date+desc%5D&page=2&pageSize=2&graphQuery=%7B%0A++++++++blog+%7B%0A++++++++++title%0A++++++++++description%0A++++++++%7D%0A++++++%7D&lang=de",[1437,1462],{"id":1438,"uid":1439,"url":1440,"type":448,"href":1441,"tags":1442,"first_publication_date":107,"last_publication_date":107,"slugs":1443,"linked_documents":1445,"lang":14,"alternate_languages":1446,"data":1453},"ae8QUBIAACIA9I5N","stornierungen-buchungen-rueckerstattungen-richtlinien-hotel","/de/blog/stornierungen-buchungen-rueckerstattungen-richtlinien-hotel","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agc08BIAAOeAGMS1&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ae8QUBIAACIA9I5N%22%29+%5D%5D",[],[1444],"stornierung-einer-buchung-so-gehen-hotels-richtig-damit-um",[],[1447,1450],{"id":1448,"type":448,"lang":21,"uid":1449},"ae8QZBIAACEA9I5x","gestire-cancellazioni-prenotazioni-rimborsi-policy-hotel",{"id":1451,"type":448,"lang":18,"uid":1452},"ae8ONRIAACIA9IsS","how-to-manage-hotel-booking-cancellations-refunds-policy",{"title":1454,"description":1458},[1455],{"type":863,"text":1456,"spans":1457,"direction":660},"Stornierung einer Buchung: So gehen Hotels richtig damit um",[],[1459],{"type":650,"text":1460,"spans":1461,"direction":660},"Wie Sie Stornierungsbedingungen korrekt anwenden und klar mit Gästen kommunizieren",[],{"id":1463,"uid":1464,"url":1465,"type":448,"href":1466,"tags":1467,"first_publication_date":1468,"last_publication_date":1468,"slugs":1469,"linked_documents":1471,"lang":14,"alternate_languages":1472,"data":1473},"aeOOKRIAACMA49mw","gaestemeldung-automatisieren-hotel","/de/blog/gaestemeldung-automatisieren-hotel","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=agc08BIAAOeAGMS1&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aeOOKRIAACMA49mw%22%29+%5D%5D",[],"2026-04-18T15:00:53+0000",[1470],"kurtaxe-und-meldewesen-automatisieren-so-sparen-hotels-und-ferienunterkunfte-zeit",[],[],{"title":1474,"description":1478},[1475],{"type":863,"text":1476,"spans":1477,"direction":660},"Kurtaxe und Meldewesen automatisieren: So sparen Hotels und Ferienunterkünfte Zeit",[],[1479],{"type":650,"text":1480,"spans":1481,"direction":660},"Was sich 2025 geändert hat, wo manuelle Prozesse Zeit kosten und worauf Sie bei einer automatisierten Lösung achten sollten.",[],"3f9f504","All Rights Reserved",1778857348472]