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Welche Kennzahl ist nur eine Beobachtung, und wann entsteht daraus wirklich Handlungsbedarf?",[1161],{"start":1162,"end":1163,"type":1157},82,128,{"type":927,"text":1165,"spans":1166,"direction":937},"Genau hier entscheidet sich, ob Marktanalyse im Alltag hilft oder nur zusätzliche Reports produziert. In diesem Artikel zeigen wir Ihnen, welche Kennzahlen wirklich zählen, wie Sie typische Konstellationen schneller einordnen und woran Sie erkennen, wann Sie reagieren sollten.",[],{"type":1168,"text":1169,"spans":1170,"direction":937},"heading2","Warum eine einzelne Kennzahl selten ausreicht",[],{"type":927,"text":1172,"spans":1173,"direction":937},"Viele Preis- oder Kapazitätsentscheidungen wirken auf den ersten Blick eindeutig. Das Buchungstempo zieht an, also scheint eine Ratenerhöhung naheliegend. Die Belegung bleibt hinter dem Vorjahr zurück, also wirkt eine Preissenkung plausibel.",[],{"type":927,"text":1175,"spans":1176,"direction":937},"Im Alltag ist die Lage meist komplexer. Ein starkes Buchungstempo kann positiv wirken, obwohl der Preis im Vergleich zum Markt noch zu niedrig ist. Umgekehrt muss eine schwächere Pace nicht automatisch ein Problem sein, wenn sich auch der Gesamtmarkt langsamer entwickelt oder sich der Buchungsvorlauf verändert.",[],{"type":927,"text":1178,"spans":1179,"direction":937},"Belastbar wird eine Entscheidung erst dann, wenn mehrere Signale gemeinsam in dieselbe Richtung weisen: Ihre eigene Buchungsentwicklung, Ihre Preisposition im Markt und der Nachfragekontext rund um den Zeitraum.",[1180],{"start":1181,"end":1182,"type":1157},44,102,{"type":1168,"text":1184,"spans":1185,"direction":937},"Welche Kennzahlen in der Hotel-Marktanalyse wirklich zählen",[],{"type":927,"text":1187,"spans":1188,"direction":937},"Im Alltag helfen vor allem die Kennzahlen, die Veränderungen früh sichtbar machen und sich direkt einordnen lassen. Für viele Betriebe reichen dafür bereits einige wenige Werte.",[],{"type":1190,"text":1191,"spans":1192,"direction":937},"heading3","1. Buchungstempo",[],{"type":927,"text":1194,"spans":1195,"direction":937},"Das Buchungstempo zeigt, wie schnell sich ein Zeitraum im Vergleich zu Ihrer üblichen Entwicklung füllt. Es macht früh sichtbar, ob sich Nachfrage anders entwickelt als erwartet. Wichtig ist dabei der Vergleich zur Vorjahresperiode oder zu dem Muster, das für Ihr Haus typisch ist.",[1196],{"start":1197,"end":1198,"type":1157},137,177,{"type":1190,"text":1200,"spans":1201,"direction":937},"2. Pick-up",[],{"type":927,"text":1203,"spans":1204,"direction":937},"Der Pick-up zeigt, wie viele Zimmer in einem bestimmten Zeitraum in den letzten Tagen oder Wochen neu gebucht wurden. Damit erkennen Sie kurzfristige Bewegungen, die im Buchungstempo allein nicht immer sofort sichtbar werden.",[1205],{"start":1206,"end":1207,"type":933,"data":1208},19,116,{"id":1209,"type":707,"tags":1210,"lang":14,"slug":1211,"first_publication_date":1212,"last_publication_date":1213,"uid":1214,"url":1215,"link_type":24,"isBroken":34},"aOSrKBIAACEAejCf",[],"pickup-analyse-im-hotel-nachfrage-messen-und-richtig-handeln","2025-10-07T06:14:08+0000","2025-11-17T14:40:06+0000","pickup-analyse-hotel-so-gehts","/de/blog/pickup-analyse-hotel-so-gehts",{"type":1190,"text":1217,"spans":1218,"direction":937},"3. Auslastung on the books",[],{"type":927,"text":1220,"spans":1221,"direction":937},"Diese Kennzahl zeigt, wie hoch Ihre aktuelle Belegung für einen zukünftigen Zeitraum zum heutigen Stand bereits ist. Sie hilft dabei zu beurteilen, wie viel Spielraum für Preis- oder Restriktionsentscheidungen noch vorhanden ist.",[1222],{"start":1223,"end":1224,"type":933,"data":1225},36,84,{"id":1226,"type":707,"tags":1227,"lang":14,"slug":1228,"first_publication_date":1229,"last_publication_date":1230,"uid":1231,"url":1232,"link_type":24,"isBroken":34},"Z9wmWxEAACkAUnEf",[],"der-otb-index-was-ist-er-warum-ist-er-wichtig-und-warum-sollten-sie-ihn-kennen","2025-03-25T11:20:38+0000","2025-03-26T06:41:57+0000","was-ist-der-otb-index-und-warum-ist-er-wichtig","/de/blog/was-ist-der-otb-index-und-warum-ist-er-wichtig",{"type":1190,"text":1234,"spans":1235,"direction":937},"4. Preisposition im Markt",[],{"type":927,"text":1237,"spans":1238,"direction":937},"Ebenso wichtig ist Ihre Position im Wettbewerbsumfeld.",[],{"type":927,"text":1240,"spans":1241,"direction":937},"Wenn Ihr Hotel bei ähnlicher Auslastung und vergleichbarer Nachfrage dauerhaft unter dem Markt liegt, kann das auf ungenutztes Ertragspotenzial hinweisen. Liegen Ihre Raten deutlich darüber, lohnt sich der prüfende Blick, ob diese Positionierung für den Zeitraum noch zur Nachfrage passt.",[],"rich_text$795fca29-4c1f-4ae8-86d6-8a445d29a923","rich_text",{"variation":1245,"version":68,"items":1246,"primary":1247,"id":1252,"slice_type":1253,"slice_label":5},"light",[],{"title":1248,"description":1249,"link":1250,"image":1251},[],[],{"link_type":1141},{},"blog_cta$014b86e8-094b-471a-822c-cf056a5b4a7c","blog_cta",{"variation":32,"version":68,"items":1255,"primary":1256,"id":1462,"slice_type":1243,"slice_label":5},[],{"text":1257},[1258,1261,1264,1267,1270,1274,1277,1280,1283,1286,1289,1292,1295,1298,1301,1304,1307,1312,1315,1318,1321,1324,1329,1334,1337,1340,1343,1346,1349,1363,1366,1370,1374,1377,1380,1383,1386,1389,1392,1395,1399,1403,1406,1409,1413,1417,1421,1426,1429,1432,1441,1444,1447,1450,1453,1456,1459],{"type":927,"text":1259,"spans":1260,"direction":937},"Wichtig ist dabei: Die Marktposition soll Ihnen helfen, Ihre eigenen Preise besser einzuordnen. Es geht nicht darum, Wettbewerberpreise einfach zu übernehmen.",[],{"type":1190,"text":1262,"spans":1263,"direction":937},"5. Nachfragekontext",[],{"type":927,"text":1265,"spans":1266,"direction":937},"Kennzahlen lassen sich nur dann richtig lesen, wenn auch der Kontext eines Zeitraums klar ist.",[],{"type":927,"text":1268,"spans":1269,"direction":937},"Dazu zählen zum Beispiel:",[],{"type":1271,"text":1272,"spans":1273,"direction":937},"list-item","Events",[],{"type":1271,"text":1275,"spans":1276,"direction":937},"Ferienzeiten und Feiertage",[],{"type":1271,"text":1278,"spans":1279,"direction":937},"Wochentage",[],{"type":1271,"text":1281,"spans":1282,"direction":937},"saisonale Muster",[],{"type":1271,"text":1284,"spans":1285,"direction":937},"erkennbare Veränderungen im Such- oder Buchungsverhalten",[],{"type":927,"text":1287,"spans":1288,"direction":937},"Diese Faktoren erklären oft, warum sich Buchungstempo und Preisniveau gerade so entwickeln, wie sie sich entwickeln. Ohne diesen Kontext besteht die Gefahr, einzelne Kennzahlen falsch zu lesen.",[],{"type":927,"text":1290,"spans":1291,"direction":937},"Für den Alltag heißt das: Entscheidend ist nicht die einzelne Kennzahl, sondern wie mehrere Signale zusammenwirken.",[],{"type":1168,"text":1293,"spans":1294,"direction":937},"So lassen sich typische Marktsituationen einordnen",[],{"type":927,"text":1296,"spans":1297,"direction":937},"Genau das zeigt sich in der Praxis. Erst wenn Buchungstempo, Preisposition, Auslastung und Nachfragekontext gemeinsam betrachtet werden, lässt sich beurteilen, ob tatsächlich Handlungsbedarf besteht.",[],{"type":927,"text":1299,"spans":1300,"direction":937},"Die folgenden drei Situationen kommen in vielen Betrieben regelmäßig vor.",[],{"type":1190,"text":1302,"spans":1303,"direction":937},"1. Das Buchungstempo steigt, Ihre Rate liegt aber noch unter dem Markt",[],{"type":927,"text":1305,"spans":1306,"direction":937},"Diese Situation kommt häufig vor, wenn ein Zeitraum schneller anzieht als erwartet.",[],{"type":927,"text":1308,"spans":1309,"direction":937},"Prüfen Sie:",[1310],{"start":1121,"end":1311,"type":1157},11,{"type":1271,"text":1313,"spans":1314,"direction":937},"Wie schnell füllt sich der Zeitraum im Vergleich zum Vorjahr oder zu Ihrer üblichen Entwicklung?",[],{"type":1271,"text":1316,"spans":1317,"direction":937},"Wo liegt Ihre aktuelle Rate im Markt?",[],{"type":1271,"text":1319,"spans":1320,"direction":937},"Wie viele Zimmer sind noch verfügbar?",[],{"type":1271,"text":1322,"spans":1323,"direction":937},"Gibt es einen klaren Nachfrageanlass wie ein Event, Ferien oder ein starkes Wochenende?",[],{"type":927,"text":1325,"spans":1326,"direction":937},"Das heißt in der Praxis:\nDie Nachfrage ist vorhanden, Ihr Preisniveau bildet sie aber noch nicht vollständig ab. Sie verkaufen also gut, unter Umständen aber unter Wert.",[1327],{"start":1121,"end":1328,"type":1157},25,{"type":927,"text":1330,"spans":1331,"direction":937},"Was jetzt sinnvoll ist:\nHeben Sie die Rate schrittweise an und prüfen Sie, ob sich das Buchungstempo stabil weiterentwickelt.",[1332],{"start":1121,"end":1333,"type":1157},24,{"type":1190,"text":1335,"spans":1336,"direction":937},"2. Das Buchungstempo ist schwach, der Markt reagiert aber ebenfalls verhalten",[],{"type":927,"text":1338,"spans":1339,"direction":937},"Nicht jeder langsame Zeitraum ist automatisch ein Preisproblem.",[],{"type":927,"text":1308,"spans":1341,"direction":937},[1342],{"start":1121,"end":1311,"type":1157},{"type":1271,"text":1344,"spans":1345,"direction":937},"Entwickelt sich der Markt für diesen Zeitraum ähnlich?",[],{"type":1271,"text":1347,"spans":1348,"direction":937},"Ist der Pick-up im Vergleich zu typischen Mustern wirklich auffällig schwach?",[],{"type":1271,"text":1350,"spans":1351,"direction":937},"Gibt es Einschränkungen wie Mindestaufenthalte oder andere Restriktionen, die Buchungen bremsen könnten?",[1352],{"start":1353,"end":1354,"type":933,"data":1355},8,46,{"id":1356,"type":707,"tags":1357,"lang":14,"slug":1358,"first_publication_date":1359,"last_publication_date":1360,"uid":1361,"url":1362,"link_type":24,"isBroken":34},"Z7d1QREAAB8Ab3Hw",[],"mindestaufenthalt-vorteile-nachteile-und-ein-trick-zur-optimierung","2025-02-20T18:32:35+0000","2026-01-08T13:52:01+0000","mindestaufenthalt-hotel-vorteile-nachteile-tipps","/de/blog/mindestaufenthalt-hotel-vorteile-nachteile-tipps",{"type":1271,"text":1364,"spans":1365,"direction":937},"Spricht der Nachfragekontext eher für einen später buchenden Zeitraum?",[],{"type":927,"text":1367,"spans":1368,"direction":937},"Das heißt in der Praxis:\nDer Zeitraum entwickelt sich insgesamt langsamer, nicht nur Ihr Haus. Das bedeutet nicht automatisch, dass Ihre Rate falsch ist.",[1369],{"start":1121,"end":1328,"type":1157},{"type":927,"text":1371,"spans":1372,"direction":937},"Was jetzt sinnvoll ist:\nSenken Sie die Preise nicht vorschnell. Prüfen Sie zuerst, ob Restriktionen angepasst werden sollten, ob der Zeitraum noch Beobachtungsspielraum hat oder ob Sichtbarkeit und Kanalsteuerung optimiert werden können.",[1373],{"start":1121,"end":1333,"type":1157},{"type":1190,"text":1375,"spans":1376,"direction":937},"3. Die Auslastung ist ordentlich, aber Sie verkaufen wahrscheinlich unter Wert",[],{"type":927,"text":1378,"spans":1379,"direction":937},"Diese Situation ist besonders tückisch, weil sie oft erst auffällt, wenn sich ein Zeitraum schon gut gefüllt hat.",[],{"type":927,"text":1308,"spans":1381,"direction":937},[1382],{"start":1121,"end":1311,"type":1157},{"type":1271,"text":1384,"spans":1385,"direction":937},"Wie hoch ist Ihre aktuelle Auslastung on the books?",[],{"type":1271,"text":1387,"spans":1388,"direction":937},"Wie viel Restverfügbarkeit bleibt noch?",[],{"type":1271,"text":1390,"spans":1391,"direction":937},"Liegen Ihre Raten trotz guter Nachfrage unter vergleichbaren Häusern?",[],{"type":1271,"text":1393,"spans":1394,"direction":937},"Entwickeln sich Pick-up und Pace weiterhin stabil?",[],{"type":927,"text":1396,"spans":1397,"direction":937},"Das heißt in der Praxis:\nSie verkaufen nicht zu wenig, sondern zu günstig.",[1398],{"start":1121,"end":1328,"type":1157},{"type":927,"text":1400,"spans":1401,"direction":937},"Was jetzt sinnvoll ist:\nErhöhen Sie die Preise und beobachten Sie die verbleibende Nachfrage genau.",[1402],{"start":1121,"end":1333,"type":1157},{"type":1190,"text":1404,"spans":1405,"direction":937},"Typische Fehlreaktionen",[],{"type":927,"text":1407,"spans":1408,"direction":937},"Achten Sie in solchen Situationen vor allem auf diese vier Punkte:",[],{"type":1271,"text":1410,"spans":1411,"direction":937},"Preise vorschnell senken, obwohl der Markt insgesamt langsamer reagiert",[1412],{"start":1121,"end":1333,"type":1157},{"type":1271,"text":1414,"spans":1415,"direction":937},"Wettbewerberpreise direkt übernehmen, ohne die eigene Auslastung und Nachfrage mitzudenken",[1416],{"start":1121,"end":1223,"type":1157},{"type":1271,"text":1418,"spans":1419,"direction":937},"nur auf Belegung schauen, ohne Buchungstempo und Marktumfeld einzubeziehen",[1420],{"start":1121,"end":1333,"type":1157},{"type":1271,"text":1422,"spans":1423,"direction":937},"zu spät reagieren, weil interne und externe Daten getrennt geprüft werden",[1424],{"start":1121,"end":1425,"type":1157},17,{"type":927,"text":1427,"spans":1428,"direction":937},"Kennzahlen werden im Alltag dann wirklich nützlich, wenn sie Ihnen helfen, solche Situationen schneller zu erkennen und ruhiger einzuordnen.",[],{"type":1168,"text":1430,"spans":1431,"direction":937},"Wo manuelle Marktanalyse an Grenzen stößt",[],{"type":927,"text":1433,"spans":1434,"direction":937},"Viele Hotels arbeiten bei der Marktanalyse noch mit mehreren getrennten Quellen: Buchungsdaten aus dem PMS, Wettbewerberpreise von OTAs, zusätzliche Hinweise aus Pickup-Reports, Excel-Dateien oder Notizen aus dem Tagesgeschäft.",[1435,1438],{"start":1436,"end":1437,"type":1157},61,71,{"start":1439,"end":1440,"type":1157},72,79,{"type":927,"text":1442,"spans":1443,"direction":937},"Schwierig wird es, wenn daraus schnell eine belastbare Einschätzung entstehen soll. Denn interne und externe Signale liegen selten gleichzeitig, im selben Zusammenhang und ohne größeren Aufwand vor.",[],{"type":927,"text":1445,"spans":1446,"direction":937},"Im Alltag zeigt sich das zum Beispiel so:",[],{"type":1271,"text":1448,"spans":1449,"direction":937},"Der Blick auf die eigene Belegung spricht für eine Preisanpassung, aber der Marktvergleich fehlt noch.",[],{"type":1271,"text":1451,"spans":1452,"direction":937},"Wettbewerberpreise wurden geprüft, aber nicht zur gleichen Zeit wie die aktuelle Pace.",[],{"type":1271,"text":1454,"spans":1455,"direction":937},"Eine Nachfragebewegung wird erst erkannt, wenn ein Großteil des Spielraums bereits verkauft ist.",[],{"type":1271,"text":1457,"spans":1458,"direction":937},"Entscheidungen verzögern sich, weil Zahlen erst aus mehreren Quellen zusammengeführt werden müssen.",[],{"type":927,"text":1460,"spans":1461,"direction":937},"Manuelle Marktanalyse ist nicht grundsätzlich falsch. Schwieriger wird es dann, wenn Marktbewegungen schneller werden und mehrere Signale gleichzeitig beobachtet werden müssen.",[],"rich_text$ac9e04d0-62cd-46ce-bf39-7219d9a9dfd4",{"variation":32,"version":68,"items":1464,"primary":1465,"id":1466,"slice_type":1467,"slice_label":5},[],{},"divider$925b7d49-95aa-4558-9331-91198f3df316","divider",{"variation":32,"version":68,"items":1469,"primary":1470,"id":1489,"slice_type":1243,"slice_label":5},[],{"text":1471},[1472,1475,1481,1486],{"type":927,"text":1473,"spans":1474,"direction":937},"Gute Marktanalyse entsteht im Hotelalltag dann, wenn aus mehreren Signalen ein klares Bild wird. Genau darauf kommt es an: Buchungstempo, Preisposition, Auslastung und Nachfragekontext so zusammen zu lesen, dass daraus eine sinnvolle Reaktion folgen kann.",[],{"type":927,"text":1476,"spans":1477,"direction":937},"Wenn dieser Schritt im Alltag zu aufwendig wird, kann Software dabei helfen, interne Buchungsdaten und externe Marktsignale schneller zusammenzuführen.",[1478],{"start":1479,"end":1480,"type":1157},77,151,{"type":927,"text":1482,"spans":1483,"direction":937},"Smartness unterstützt Sie dabei, Marktanalyse, Preisposition und Buchungsentwicklung an einem Ort sichtbar zu machen. So lassen sich Veränderungen früher einordnen und fundierter bewerten.",[1484],{"start":1121,"end":1485,"type":1157},9,{"type":927,"text":1487,"spans":1488,"direction":937},"Möchten Sie sehen, wie das in Ihrem Betrieb aussehen kann?",[],"rich_text$94ecdcad-fd12-4676-aab2-a2a599a15837",{"variation":32,"version":68,"items":1491,"primary":1492,"id":1508,"slice_type":1253,"slice_label":5},[],{"image":1493,"title":1494,"description":1498,"features":1502,"links":1503},{},[1495],{"type":927,"text":1496,"spans":1497,"direction":937},"Vereinbaren Sie eine persönliche Demo",[],[1499],{"type":927,"text":1500,"spans":1501,"direction":937},"Sprechen Sie mit den Smartness-Experten und erfahren Sie, wie Sie Ihre Marktdaten und Buchungsentwicklung zusammenführen und damit tägliche Entscheidungen erleichtern. Kostenlos und unverbindlich.",[],[],[1504],{"link":1505,"trailing":34,"icon":5},{"id":903,"type":57,"tags":1506,"lang":14,"slug":905,"first_publication_date":906,"last_publication_date":907,"uid":908,"url":909,"link_type":24,"key":1507,"isBroken":34,"text":911},[],"679892b9-6362-47d4-9acd-60e86106b5b9","blog_cta$9cc47f6b-b32d-4e82-a0d6-e56bfbb0f0a7",{"variation":32,"version":68,"items":1510,"primary":1511,"id":1516,"slice_type":1243,"slice_label":5},[],{"text":1512},[1513],{"type":1168,"text":1514,"spans":1515,"direction":937},"FAQs",[],"rich_text$5cc2e36f-41eb-432f-9d35-aa66dd91db2b",{"variation":1518,"version":68,"items":1519,"primary":1520,"id":1577,"slice_type":1578,"slice_label":5},"article",[],{"anchor_id":5,"type":1521,"items":1522},"single",[1523,1532,1541,1550,1559,1568],{"title":1524,"content":1528},[1525],{"type":927,"text":1526,"spans":1527,"direction":937},"Welche Kennzahlen sind für die Hotel-Marktanalyse am wichtigsten?",[],[1529],{"type":927,"text":1530,"spans":1531,"direction":937},"Für viele Betriebe reichen bereits einige wenige Kennzahlen: Buchungstempo, Pick-up, aktuelle Auslastung, Preisposition im Markt und Nachfragekontext. Entscheidend ist dabei nicht die einzelne Kennzahl, sondern wie mehrere dieser Werte zusammen gelesen werden.",[],{"title":1533,"content":1537},[1534],{"type":927,"text":1535,"spans":1536,"direction":937},"Reicht eine einzelne Kennzahl aus, um eine Preisentscheidung zu treffen?",[],[1538],{"type":927,"text":1539,"spans":1540,"direction":937},"In der Regel nicht. Ein einzelner Wert kann ein wichtiger Hinweis sein, zeigt aber selten das gesamte Bild. Erst wenn mehrere Signale in dieselbe Richtung weisen, lässt sich besser beurteilen, ob wirklich Handlungsbedarf besteht.",[],{"title":1542,"content":1546},[1543],{"type":927,"text":1544,"spans":1545,"direction":937},"Wie oft sollte man die wichtigsten Marktdaten prüfen?",[],[1547],{"type":927,"text":1548,"spans":1549,"direction":937},"Das hängt von Ihrem Betrieb und der jeweiligen Saison ab. Für viele unabhängige Hotels ist ein täglicher Blick auf die wichtigsten Kennzahlen sinnvoll, vor allem bei stark nachgefragten Zeiträumen, kurzfristigen Buchungsfenstern oder relevanten Events.",[],{"title":1551,"content":1555},[1552],{"type":927,"text":1553,"spans":1554,"direction":937},"Reichen Daten aus dem PMS für eine fundierte Marktanalyse aus?",[],[1556],{"type":927,"text":1557,"spans":1558,"direction":937},"PMS-Daten sind eine wichtige Grundlage, aber meist nicht ausreichend. Sie zeigen, wie sich Ihr eigener Betrieb entwickelt. Für eine fundierte Einordnung brauchen Sie zusätzlich Informationen zur Preisposition im Markt und zum Nachfrageumfeld.",[],{"title":1560,"content":1564},[1561],{"type":927,"text":1562,"spans":1563,"direction":937},"Wo liegt der Unterschied zwischen Marktanalyse und einfachem Wettbewerbsvergleich?",[],[1565],{"type":927,"text":1566,"spans":1567,"direction":937},"Ein reiner Wettbewerbsvergleich zeigt Ihnen vor allem, wo Ihre Preise im Verhältnis zu anderen Häusern liegen. Marktanalyse geht weiter: Sie verbindet mehrere Signale wie Buchungstempo, Auslastung, Preisposition und Nachfragekontext und hilft Ihnen dabei, diese gemeinsam einzuordnen.",[],{"title":1569,"content":1573},[1570],{"type":927,"text":1571,"spans":1572,"direction":937},"Wie unterstützt Smartness bei der Hotel-Marktanalyse?",[],[1574],{"type":927,"text":1575,"spans":1576,"direction":937},"Smartness hilft dabei, interne Buchungsdaten und externe Marktsignale an einem Ort zusammenzuführen. Dadurch werden Veränderungen schneller sichtbar, Zusammenhänge lassen sich einfacher erkennen, und Entscheidungen können auf einer klareren Grundlage getroffen werden.",[],"faq$76d220fa-7415-4f36-83a3-5ebff12c5567","faq","Hotel-Marktanalyse: Welche Kennzahlen im Alltag zählen | Smartness","Erfahren Sie, welche Kennzahlen Hotels wirklich brauchen, wie Sie mehrere Signale zusammen bewerten und fundierter entscheiden.",{"dimensions":1582,"alt":1579,"copyright":5,"url":1585,"id":1586,"edit":1587},{"width":1583,"height":1584},2400,1260,"https://images.prismic.io/smartness/adj8eZ1ZCF7ETFCK_LM-Header-hotel-marktanalyse-kennzahlen-daten.png?auto=format,compress&rect=1,0,766,402&w=2400&h=1260","adj8eZ1ZCF7ETFCK",{"x":1122,"y":1121,"zoom":1122,"background":1123},[1589],{"variation":32,"version":68,"items":1590,"primary":1591,"id":1603,"slice_type":1604,"slice_label":5},[],{"icon":5,"title":1592,"description":1596,"link":1600},[1593],{"type":927,"text":1594,"spans":1595,"direction":937},"So wächst Ihre Unterkunft",[],[1597],{"type":927,"text":1598,"spans":1599,"direction":937},"Fordern Sie eine Smartness-Demo an und erfahren Sie, wie Sie Umsatz und Unabhängigkeit steigern. 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